VP of Operations & Marketing
Top Benefits
About the role
The Accencis Group stands as a prominent franchisor in Canada, specializing in a multi-branded approach across various industries, with a core focus on food and beverages. With a growing portfolio of 10+ brands and a network of over 40 restaurants—including The Captain’s Boil, %Arabica, Glass Kitchen, Midori, Dear Saigon, Susu Siam, Pears and Bakebe—Accencis is reshaping the Canadian dining landscape. Since our inception in 2014, and rapid expansion beginning in 2020, we’ve differentiated ourselves through innovation, brand excellence, and operational precision.
We are a collective of industry veterans—entrepreneurs, investors, franchisors, and operators—dedicated to building scalable, profitable foodservice brands. With our deep understanding of franchise systems and market dynamics, we deliver turnkey solutions and unmatched operational and marketing support to our partners across Canada.
Position Overview
The Vice President of Operations & Marketing is a key executive leadership role, responsible for scaling and optimizing end-to-end operations while building powerful brand visibility, guest engagement, and revenue-driving marketing programs across the Accencis portfolio. This dual-focused leader will drive operational excellence and brand growth, ensuring that each location delivers a consistent, high-quality guest experience, while also overseeing the strategic marketing initiatives that position our brands for market leadership.
This individual will play a pivotal role in franchise performance, brand positioning, and long-term growth, working closely with internal teams, franchisees, and partners. The ideal candidate brings a proven track record in multi-unit F&B operations, brand management, digital marketing, and cross-functional team leadership.
Key Responsibilities
Operations Leadership
- Oversee and optimize daily operations across all restaurant locations, ensuring operational excellence, brand consistency, and adherence to company SOPs.
- Lead the development and continual improvement of operational playbooks, training manuals, and quality control processes.
- Monitor and analyze operational KPIs including sales, labor, food cost, guest satisfaction, and compliance.
- Conduct site visits and audits to ensure performance benchmarks, safety, cleanliness, and guest experience standards are upheld.
- Oversee implementation of new technology platforms (e.g., POS, CRM, inventory systems) that drive efficiency and scalability.
Sales & Financial Performance
- Set and manage sales targets by brand and location, identifying underperforming units and deploying turnaround strategies.
- Analyze P&L reports, cash flow, and margin drivers to improve unit-level profitability.
- Collaborate with marketing and operations to drive foot traffic, sales conversion, and average ticket size.
- Establish cost control protocols and optimize food and labor costs without compromising brand standards.
Marketing Strategy & Execution
- Own and lead the full marketing function—brand strategy, campaign development, digital marketing, loyalty, local store marketing, and PR.
- Develop annual and quarterly marketing plans aligned with business growth targets and franchise needs.
- Oversee brand-building initiatives across owned, earned, and paid channels—including social media, influencer marketing, CRM/email marketing, and performance advertising.
- Collaborate with creative teams to develop compelling brand narratives, content, and in-store visual merchandising.
- Launch and manage national and regional campaigns to support grand openings, LTOs, promotions, and partnerships.
- Lead performance marketing initiatives (Google, Meta, programmatic, etc.), optimizing CAC, ROAS, and brand visibility across digital channels.
- Support franchisees with local marketing toolkits, co-op programs, and community engagement strategies.
- Champion guest experience strategies through reputation management, loyalty programs, and feedback systems.
Franchisee Relations & Development
- Serve as the executive liaison to franchisees—providing strategic and operational support while fostering long-term partnerships.
- Ensure franchisee compliance with brand guidelines, operational standards, and marketing initiatives.
- Support franchisee recruitment, onboarding, and renewal processes, providing input into market selection and ROI projections.
- Collaborate with development teams on new location rollouts, ensuring operational readiness and go-to-market alignment.
Leadership & People Development
- Build and lead a cross-functional team across operations, marketing, and field support.
- Mentor and develop district managers, brand managers, and department leads, fostering a high-performance culture.
- Establish and track KPIs for team success, including store-level performance, marketing ROI, and guest satisfaction scores.
- Champion internal communication, collaboration, and alignment across departments and external partners.
Strategic Growth & Innovation
- Support corporate development initiatives including M&A, new brand launches, and international expansion.
- Analyze industry trends, customer behavior, and competitor strategies to uncover innovation and growth opportunities.
- Lead cross-functional initiatives aimed at enhancing operational efficiency, digital transformation, and brand differentiation.
Qualifications
- Bachelor’s degree in Business, Marketing, Hospitality, or a related field; MBA or advanced marketing certification is a strong asset.
- 10+ years of progressive leadership experience in multi-unit food & beverage operations, with at least 3–5 years in a senior executive role overseeing marketing.
- Proven success in scaling brand presence and driving performance across both physical and digital channels.
- Deep understanding of franchise operations and franchisee relationship management.
- Strong command of marketing metrics, brand strategy, and digital campaign execution.
- Excellent leadership, strategic thinking, communication, and change management skills.
- Data-driven mindset with the ability to translate analytics into actionable plans.
- Experience with (e.g., CRM, POS-integrated loyalty, email, social, analytics dashboards).
- Passion for hospitality, innovation, and building consumer-loved brands.
Job Types: Full-time, Permanent
Pay: $80,000.00-$110,000.00 per year
Additional pay:
- Bonus pay
Benefits:
- Casual dress
- Company events
- Dental care
- Discounted or free food
- Flexible schedule
- Mileage reimbursement
- On-site parking
- Paid time off
- Vision care
Flexible language requirement:
- French not required
Schedule:
- Monday to Friday
- Weekends as needed
Work Location: In person
About Accencis Group
The Accencis Group Inc. stands as a prominent franchisor in Canada, specializing in a multi-branded approach across various industries, notably food and beverages. With an impressive portfolio of 10+ brands and a network of 40+restaurants, we have solidified our presence in the market.
Leveraging over 8 years of franchise expertise, we have successfully guided corporations toward financial success through our comprehensive management processes.
As a collection of renowned dining establishments, including The Captain's Boil, %Arabica, Midori, and Dear Saigon, the Accencis Group sets itself apart from other restaurant groups by prioritizing unique and innovative dining experiences for our valued guests. Our distinguished journey began in 2014 as a single location and accelerated its expansion in 2020, leading us to establish a Canada-wide chain of 40+restaurants. Throughout our growth, we have continually introduced innovative concepts and turnkey solutions, resulting in a diverse portfolio of 10+ brands. %Arabica is scheduled to open 7 new locations in key trade areas by the end of 2025.
The Accencis team comprises seasoned industry experts who possess a deep understanding of driving profitable growth. We are a collective of entrepreneurs, investors, executives, former franchisors, and franchisees, all highly motivated to deliver reliable service to our esteemed clients. With our combined knowledge and dedication, we strive to exceed expectations and foster long-term success in the dynamic world of franchising.
VP of Operations & Marketing
Top Benefits
About the role
The Accencis Group stands as a prominent franchisor in Canada, specializing in a multi-branded approach across various industries, with a core focus on food and beverages. With a growing portfolio of 10+ brands and a network of over 40 restaurants—including The Captain’s Boil, %Arabica, Glass Kitchen, Midori, Dear Saigon, Susu Siam, Pears and Bakebe—Accencis is reshaping the Canadian dining landscape. Since our inception in 2014, and rapid expansion beginning in 2020, we’ve differentiated ourselves through innovation, brand excellence, and operational precision.
We are a collective of industry veterans—entrepreneurs, investors, franchisors, and operators—dedicated to building scalable, profitable foodservice brands. With our deep understanding of franchise systems and market dynamics, we deliver turnkey solutions and unmatched operational and marketing support to our partners across Canada.
Position Overview
The Vice President of Operations & Marketing is a key executive leadership role, responsible for scaling and optimizing end-to-end operations while building powerful brand visibility, guest engagement, and revenue-driving marketing programs across the Accencis portfolio. This dual-focused leader will drive operational excellence and brand growth, ensuring that each location delivers a consistent, high-quality guest experience, while also overseeing the strategic marketing initiatives that position our brands for market leadership.
This individual will play a pivotal role in franchise performance, brand positioning, and long-term growth, working closely with internal teams, franchisees, and partners. The ideal candidate brings a proven track record in multi-unit F&B operations, brand management, digital marketing, and cross-functional team leadership.
Key Responsibilities
Operations Leadership
- Oversee and optimize daily operations across all restaurant locations, ensuring operational excellence, brand consistency, and adherence to company SOPs.
- Lead the development and continual improvement of operational playbooks, training manuals, and quality control processes.
- Monitor and analyze operational KPIs including sales, labor, food cost, guest satisfaction, and compliance.
- Conduct site visits and audits to ensure performance benchmarks, safety, cleanliness, and guest experience standards are upheld.
- Oversee implementation of new technology platforms (e.g., POS, CRM, inventory systems) that drive efficiency and scalability.
Sales & Financial Performance
- Set and manage sales targets by brand and location, identifying underperforming units and deploying turnaround strategies.
- Analyze P&L reports, cash flow, and margin drivers to improve unit-level profitability.
- Collaborate with marketing and operations to drive foot traffic, sales conversion, and average ticket size.
- Establish cost control protocols and optimize food and labor costs without compromising brand standards.
Marketing Strategy & Execution
- Own and lead the full marketing function—brand strategy, campaign development, digital marketing, loyalty, local store marketing, and PR.
- Develop annual and quarterly marketing plans aligned with business growth targets and franchise needs.
- Oversee brand-building initiatives across owned, earned, and paid channels—including social media, influencer marketing, CRM/email marketing, and performance advertising.
- Collaborate with creative teams to develop compelling brand narratives, content, and in-store visual merchandising.
- Launch and manage national and regional campaigns to support grand openings, LTOs, promotions, and partnerships.
- Lead performance marketing initiatives (Google, Meta, programmatic, etc.), optimizing CAC, ROAS, and brand visibility across digital channels.
- Support franchisees with local marketing toolkits, co-op programs, and community engagement strategies.
- Champion guest experience strategies through reputation management, loyalty programs, and feedback systems.
Franchisee Relations & Development
- Serve as the executive liaison to franchisees—providing strategic and operational support while fostering long-term partnerships.
- Ensure franchisee compliance with brand guidelines, operational standards, and marketing initiatives.
- Support franchisee recruitment, onboarding, and renewal processes, providing input into market selection and ROI projections.
- Collaborate with development teams on new location rollouts, ensuring operational readiness and go-to-market alignment.
Leadership & People Development
- Build and lead a cross-functional team across operations, marketing, and field support.
- Mentor and develop district managers, brand managers, and department leads, fostering a high-performance culture.
- Establish and track KPIs for team success, including store-level performance, marketing ROI, and guest satisfaction scores.
- Champion internal communication, collaboration, and alignment across departments and external partners.
Strategic Growth & Innovation
- Support corporate development initiatives including M&A, new brand launches, and international expansion.
- Analyze industry trends, customer behavior, and competitor strategies to uncover innovation and growth opportunities.
- Lead cross-functional initiatives aimed at enhancing operational efficiency, digital transformation, and brand differentiation.
Qualifications
- Bachelor’s degree in Business, Marketing, Hospitality, or a related field; MBA or advanced marketing certification is a strong asset.
- 10+ years of progressive leadership experience in multi-unit food & beverage operations, with at least 3–5 years in a senior executive role overseeing marketing.
- Proven success in scaling brand presence and driving performance across both physical and digital channels.
- Deep understanding of franchise operations and franchisee relationship management.
- Strong command of marketing metrics, brand strategy, and digital campaign execution.
- Excellent leadership, strategic thinking, communication, and change management skills.
- Data-driven mindset with the ability to translate analytics into actionable plans.
- Experience with (e.g., CRM, POS-integrated loyalty, email, social, analytics dashboards).
- Passion for hospitality, innovation, and building consumer-loved brands.
Job Types: Full-time, Permanent
Pay: $80,000.00-$110,000.00 per year
Additional pay:
- Bonus pay
Benefits:
- Casual dress
- Company events
- Dental care
- Discounted or free food
- Flexible schedule
- Mileage reimbursement
- On-site parking
- Paid time off
- Vision care
Flexible language requirement:
- French not required
Schedule:
- Monday to Friday
- Weekends as needed
Work Location: In person
About Accencis Group
The Accencis Group Inc. stands as a prominent franchisor in Canada, specializing in a multi-branded approach across various industries, notably food and beverages. With an impressive portfolio of 10+ brands and a network of 40+restaurants, we have solidified our presence in the market.
Leveraging over 8 years of franchise expertise, we have successfully guided corporations toward financial success through our comprehensive management processes.
As a collection of renowned dining establishments, including The Captain's Boil, %Arabica, Midori, and Dear Saigon, the Accencis Group sets itself apart from other restaurant groups by prioritizing unique and innovative dining experiences for our valued guests. Our distinguished journey began in 2014 as a single location and accelerated its expansion in 2020, leading us to establish a Canada-wide chain of 40+restaurants. Throughout our growth, we have continually introduced innovative concepts and turnkey solutions, resulting in a diverse portfolio of 10+ brands. %Arabica is scheduled to open 7 new locations in key trade areas by the end of 2025.
The Accencis team comprises seasoned industry experts who possess a deep understanding of driving profitable growth. We are a collective of entrepreneurs, investors, executives, former franchisors, and franchisees, all highly motivated to deliver reliable service to our esteemed clients. With our combined knowledge and dedication, we strive to exceed expectations and foster long-term success in the dynamic world of franchising.