Sr. Channel Strategy Specialist
Top Benefits
About the role
The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.
Position Overview
This is a hybrid role based in Toronto.
The Sr. Channel Strategy Specialist works with the Manager, Channel Strategy to manage the execution of the MarTech strategy with a focus on delivering standardized, relevant and timely communications to our Collectors in support of our Partners, Program Marketing and Rewards teams. The Sr. Channel Strategy Specialist seeks new ways to add value, consistently meeting and exceeding day-to-day Partner needs, and plays a key role in ensuring all projects are completed on time and on budget.
Responsibilities:
- Supports the development, implementation and monitoring of campaigns & portfolio across Email, Social, Programmatic, Search, and owned marketing channels
- Act as the primary stakeholder in media planning for AMRP and its’ Partners
- Assists in execution of multi-channel campaigns with key roles in targeting, optimization, and measurement
- Partner with key internal Marketing stakeholders on automation of campaign orchestration
- Work in partnership with Strategic Partnership, Partner Marketing and Analytics team to track digital marketing performance and proactively develop customer marketing plans to make program impact
- Collaborate with Partner Marketing, Strategic Partnerships and Analytics & Insights team on end to end omni-channel measurement
Qualifications:
- Minimum 3 years’ of related work experience within marketing. Agency and/or Loyalty experience is an asset
- Experience in digital marketing campaign management (Email, Web, Social, Programmatic, Search, AdTech), either directly in execution, strategy or in media planning.
- Previous client management experience is an asset
- Experience in monitoring campaign performance and optimizing when required
About AIR MILES Reward Program
The AIR MILES Reward Program is one of Canada’s go-to loyalty programs, with participation from more than half of all Canadian households. Collectors can earn rewards at over 300 prime Canadian, global, and online brands. As part of our ongoing partner network expansion, we collaborate with a diverse range of businesses. Thousands of retail and service locations nationwide ensure collectors can earn Reward Miles with almost every purchase. Our program is powered by a strong data asset, top-notch analytics, and marketing capabilities, fostering enhanced marketing activities and ROI for clients. With a robust loyalty program integration, collectors have the flexibility to redeem Dream Miles for travel rewards, merchandise, events and attractions, or use Cash Miles rewards instantly in-store or online for eVouchers for everyday essentials and more. Every Mile earned enriches the customer loyalty experience. We’re committed to providing a diverse and rewarding experience, catering to both individual collectors and brands considering partnership opportunities. Our B2B loyalty solutions are tailor-made to mutually benefit our partners and collectors. Through our unique Collector loyalty program, brands can amplify their reach, leveraging collaborative marketing strategies for enhanced impact.
Sr. Channel Strategy Specialist
Top Benefits
About the role
The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.
Position Overview
This is a hybrid role based in Toronto.
The Sr. Channel Strategy Specialist works with the Manager, Channel Strategy to manage the execution of the MarTech strategy with a focus on delivering standardized, relevant and timely communications to our Collectors in support of our Partners, Program Marketing and Rewards teams. The Sr. Channel Strategy Specialist seeks new ways to add value, consistently meeting and exceeding day-to-day Partner needs, and plays a key role in ensuring all projects are completed on time and on budget.
Responsibilities:
- Supports the development, implementation and monitoring of campaigns & portfolio across Email, Social, Programmatic, Search, and owned marketing channels
- Act as the primary stakeholder in media planning for AMRP and its’ Partners
- Assists in execution of multi-channel campaigns with key roles in targeting, optimization, and measurement
- Partner with key internal Marketing stakeholders on automation of campaign orchestration
- Work in partnership with Strategic Partnership, Partner Marketing and Analytics team to track digital marketing performance and proactively develop customer marketing plans to make program impact
- Collaborate with Partner Marketing, Strategic Partnerships and Analytics & Insights team on end to end omni-channel measurement
Qualifications:
- Minimum 3 years’ of related work experience within marketing. Agency and/or Loyalty experience is an asset
- Experience in digital marketing campaign management (Email, Web, Social, Programmatic, Search, AdTech), either directly in execution, strategy or in media planning.
- Previous client management experience is an asset
- Experience in monitoring campaign performance and optimizing when required
About AIR MILES Reward Program
The AIR MILES Reward Program is one of Canada’s go-to loyalty programs, with participation from more than half of all Canadian households. Collectors can earn rewards at over 300 prime Canadian, global, and online brands. As part of our ongoing partner network expansion, we collaborate with a diverse range of businesses. Thousands of retail and service locations nationwide ensure collectors can earn Reward Miles with almost every purchase. Our program is powered by a strong data asset, top-notch analytics, and marketing capabilities, fostering enhanced marketing activities and ROI for clients. With a robust loyalty program integration, collectors have the flexibility to redeem Dream Miles for travel rewards, merchandise, events and attractions, or use Cash Miles rewards instantly in-store or online for eVouchers for everyday essentials and more. Every Mile earned enriches the customer loyalty experience. We’re committed to providing a diverse and rewarding experience, catering to both individual collectors and brands considering partnership opportunities. Our B2B loyalty solutions are tailor-made to mutually benefit our partners and collectors. Through our unique Collector loyalty program, brands can amplify their reach, leveraging collaborative marketing strategies for enhanced impact.