Marketing and Communications Specialist
Top Benefits
About the role
Who We Are For more than 130 years, The Salvation Army has served people in need in communities across Canada and Bermuda. Building on our roots as a world-wide Christian church, each year we help more than 2 million people, providing necessities such as food, clothing and shelter. In addition, we support people experiencing unemployment, addiction and family challenges. We continually adapt and innovate to meet emerging needs and live out our mission, vision and values of hope, service, dignity and stewardship. As a faith- and values-based organization, we hire and serve people of all backgrounds and walks of life - there is a place for everyone to belong here.
Mission Statement The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.
Job Description The Marketing and Communications Specialist contributes to the creative development of key communications projects and assets for The Salvation Army. This role involves a wide range of marketing, content creation, and communications tasks that support the mission of the organization. It may also include responsibilities such as image creation, videography, and design to strengthen visual storytelling. The specialist plays an important part in ensuring consistent, engaging messaging across various platforms to effectively reach the community.
Key Accountabilities
- Identifies and enhances marketing efforts to strengthen The Salvation Army’s image, distributing creative assets and supporting regional content to raise awareness.
- Contributes to and executes tactical media plans using various media options to achieve marketing objectives.
- Develops and publishes content across articles, social media, websites, video scripts, and donor/stakeholder materials while maintaining the editorial calendar.
- Proofreads and edits content for accessibility compliance, curates and uploads images, and coordinates interviews to highlight The Salvation Army’s impact.
- Manages and monitors social media accounts to engage the public, support campaigns, and report on monthly performance and audience engagement.
- Develops and maintains a content calendar for social media, posting updates aligned with key themes, corporate partnerships, and national campaigns.
- Supports live event coverage through social media, collaborates across departments to manage reputation, and ensures legal requirements and brand standards are met.
- Assists in creative content design by adhering to brand guidelines, managing equipment, ensuring model release compliance, and supporting projects through all stages.
- Perform other duties as assigned.
Education And Experience Qualifications
- Bachelor’s degree in Journalism, Communications, Marketing, or other related discipline.
- Three to five years related public relations/writing/communications/web/social media experience in an organizational setting, with previous non-profit experience an asset.
- Excellent knowledge of social media best practices, KPIs, SEO, and web traffic metrics.
- Proven ability to manage multiple social media accounts creatively and accurately.
- Skilled in storytelling across diverse social media post types and tactics.
- Demonstrated organizational, problem-solving, and analytical skills.
- Proficient in Microsoft Office, WordPress, Hootsuite, and quick to learn new applications.
- Knowledge of design applications is an asset.
- Strong project coordination skills with flexibility to adapt to changing priorities.
- Excellent written and verbal communication skills, with strong English writing for print and online.
- Able to work effectively in a team environment to meet tight deadlines while taking initiative.
- Flexible to work outside regular hours, available on short notice, willing to travel, and committed to The Salvation Army’s mission and values.
Compensation The target hiring range for this position is $47,057.64 to $58,822.05 with a maximum of $70,586.46.
Placement in the salary range will be based on factors such as market conditions, internal equity, and candidate experience, skills, and qualifications relevant to the role.
The Salvation Army will provide reasonable accommodation upon request. Please email Recruitment.Accommodations@salvationarmy.ca if you have a need for any accommodation and we will be pleased to discuss this with you.
About The Salvation Army in Canada
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and every day in 400 communities across Canada and more than 120 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, provides shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction.
Marketing and Communications Specialist
Top Benefits
About the role
Who We Are For more than 130 years, The Salvation Army has served people in need in communities across Canada and Bermuda. Building on our roots as a world-wide Christian church, each year we help more than 2 million people, providing necessities such as food, clothing and shelter. In addition, we support people experiencing unemployment, addiction and family challenges. We continually adapt and innovate to meet emerging needs and live out our mission, vision and values of hope, service, dignity and stewardship. As a faith- and values-based organization, we hire and serve people of all backgrounds and walks of life - there is a place for everyone to belong here.
Mission Statement The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.
Job Description The Marketing and Communications Specialist contributes to the creative development of key communications projects and assets for The Salvation Army. This role involves a wide range of marketing, content creation, and communications tasks that support the mission of the organization. It may also include responsibilities such as image creation, videography, and design to strengthen visual storytelling. The specialist plays an important part in ensuring consistent, engaging messaging across various platforms to effectively reach the community.
Key Accountabilities
- Identifies and enhances marketing efforts to strengthen The Salvation Army’s image, distributing creative assets and supporting regional content to raise awareness.
- Contributes to and executes tactical media plans using various media options to achieve marketing objectives.
- Develops and publishes content across articles, social media, websites, video scripts, and donor/stakeholder materials while maintaining the editorial calendar.
- Proofreads and edits content for accessibility compliance, curates and uploads images, and coordinates interviews to highlight The Salvation Army’s impact.
- Manages and monitors social media accounts to engage the public, support campaigns, and report on monthly performance and audience engagement.
- Develops and maintains a content calendar for social media, posting updates aligned with key themes, corporate partnerships, and national campaigns.
- Supports live event coverage through social media, collaborates across departments to manage reputation, and ensures legal requirements and brand standards are met.
- Assists in creative content design by adhering to brand guidelines, managing equipment, ensuring model release compliance, and supporting projects through all stages.
- Perform other duties as assigned.
Education And Experience Qualifications
- Bachelor’s degree in Journalism, Communications, Marketing, or other related discipline.
- Three to five years related public relations/writing/communications/web/social media experience in an organizational setting, with previous non-profit experience an asset.
- Excellent knowledge of social media best practices, KPIs, SEO, and web traffic metrics.
- Proven ability to manage multiple social media accounts creatively and accurately.
- Skilled in storytelling across diverse social media post types and tactics.
- Demonstrated organizational, problem-solving, and analytical skills.
- Proficient in Microsoft Office, WordPress, Hootsuite, and quick to learn new applications.
- Knowledge of design applications is an asset.
- Strong project coordination skills with flexibility to adapt to changing priorities.
- Excellent written and verbal communication skills, with strong English writing for print and online.
- Able to work effectively in a team environment to meet tight deadlines while taking initiative.
- Flexible to work outside regular hours, available on short notice, willing to travel, and committed to The Salvation Army’s mission and values.
Compensation The target hiring range for this position is $47,057.64 to $58,822.05 with a maximum of $70,586.46.
Placement in the salary range will be based on factors such as market conditions, internal equity, and candidate experience, skills, and qualifications relevant to the role.
The Salvation Army will provide reasonable accommodation upon request. Please email Recruitment.Accommodations@salvationarmy.ca if you have a need for any accommodation and we will be pleased to discuss this with you.
About The Salvation Army in Canada
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and every day in 400 communities across Canada and more than 120 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, provides shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction.