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Performance Marketing Manager

eBay8 days ago
Toronto
Senior Level

Top Benefits

Comprehensive and competitive health and wellness program
Quality healthcare insurance
Wellness programs

About the role

Who you are

  • Expertise in Social Ads: Strong understanding of social media advertising platforms and purchase-optimized marketing
  • Data Analysis: Proficient with Tableau, SQL, Excel, and able to derive insights from complex data
  • Strategic Development: Experience in developing and implementing advertising strategies
  • Bachelor’s degree in marketing, business, analytics, or a related field preferred
  • 5-7 years of experience with performance marketing and e-commerce, particularly with large product catalogs and/or social channels
  • Familiarity with advanced measurement techniques like incrementality testing or attribution testing
  • Ability to work independently while maintaining collaborative relationships with a team
  • Strong oral and written communication skills
  • Flexibility to work with teams across different time zones

What the job involves

  • We are seeking an experienced Performance Marketing Social Ads Specialist to shape and implement strategies for emerging social ads channels
  • Their core responsibility will be to leverage large data sets to analyze and test opportunities, including testing image models and advanced catalog curation logic for dynamic product ads
  • This role is crucial for developing efficient advertising strategies and advancing social media marketing efforts within eBay's Performance Marketing organization
  • Develop strategies for emerging social ad channels, focusing on dynamic product ads
  • Analyze large data sets to identify testing opportunities and enhance ad performance
  • Implement and evaluate testing for image models and catalog curation logic
  • Collaborate with cross-functional teams to identify partner integrations and data science support required for testing new channels
  • Use advanced analytics to drive decision-making and optimize advertising approaches
  • Regularly communicate results, trends, and opportunities to stakeholders

Benefits

  • Comprehensive and competitive health and wellness program designed to meet your unique needs.
  • We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
  • Stock Purchase Plans
  • Retirement Savings and Pension Plans
  • Stock Awards
  • Life Insurance and Disability Benefits
  • Credit Union Memberships
  • Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
  • Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world

About eBay

Technology, Information and Internet
10,000+

At eBay, we create pathways to connect millions of sellers and buyers in more than 190 markets around the world. Our technology empowers our customers, providing everyone the opportunity to grow and thrive — no matter who they are or where they are in the world. And the ripple effect of our work creates waves of change for our customers, our company, our communities and our planet.