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Regional Sales Manager

Groupe Marcelle27 days ago
Ontario
Senior Level
full_time

Top Benefits

Competitive base salary
Generous benefits package
Flexible hours

About the role

Groupe Marcelle is currently looking for a Regional Sales Manager – Field-Based Role for a Full-time position.

Reporting to the National Sales Manager, The Regional Sales Manager – Ontario based, is a field-first leadership role responsible for driving sales, strengthening retail partnerships, and leading a team of Sales & Education Specialists. This is a highly visible role that requires hands-on leadership in store environments across the region.

The ideal candidate will be a recognized expert and trusted partner to Beauty Advisors (BAs), Retail Management, and key stakeholders. They will actively support and coach the field team, ensuring flawless execution, strong customer engagement, and achievement of sales goals.

Through in-store presence, leadership by example, and strong business acumen, the Regional Sales Manager will drive growth, elevate our brand experience, and foster an engaged and high-performing field team.

Work Environment

  • Workplace: Minimum 3 days in field, rest home office

  • Growing company

  • A dynamic team of professionals

  • Benefits: Competitive base salary and generous benefits package (including flexible hours, medical and dental insurance, health savings account, pension plan, telemedicine, employee assistance program, bonus, and holiday vacation)

  • Employee discounts on all Marcelle Group products

Key Responsibilities Include:

  • Provide positive, inspiring leadership to the Sales & Education Specialists

  • Spend the majority of time in the field: in stores, with teams, with partners, and with BAs

  • Build strong relationships with Retail Operations leaders, Store Managers, and BAs

  • Be a visible expert for our brands and products, becoming a “go-to” partner in the region

  • Coach and develop the team through regular in-store visits, feedback, and mentorship

  • Ensure consistent brand execution, merchandising standards, and education delivery

  • Drive achievement and surpassing of sales targets across the province

  • Conduct regular business reviews with Retail Partners and internal stakeholders

  • Lead territory planning to maximize sales growth by region, territory, and door

  • Monitor performance and identify opportunities to optimize execution and results

  • Foster a high-performance culture within the field team

Key Competencies

  • Field-first mindset: Loves being in store, connecting with teams and partners

  • Influential leadership: Builds trust and respect through expertise and presence

  • Business acumen: Strong understanding of retail sales dynamics and KPIs

  • Coaching & development: Passionate about developing team capabilities

  • Relationship building: Exceptional ability to foster collaborative partnerships

  • Execution excellence: Detail-oriented, disciplined in driving consistent standards

  • Agility & resilience: Thrives in a fast-paced, changing retail environment

  • Positive energy: Inspires others and brings a can-do attitude to the field

  

Requirements:

  • Willingness to travel extensively across Ontario (field travel expectations: ~70%-80%)
  • Proven success in a field-based leadership role, within the beauty industry
  • Strong experience working with retail partners and Beauty Advisors
  • Demonstrated ability to drive sales growth and deliver results
  • Excellent interpersonal and communication skills
  • Passion for being in the field — this is not a head-office-based role
  • Ability to analyze business performance and adapt strategies accordingly
  • A collaborative team player who contributes to broader sales and education objectives

About Groupe Marcelle

Personal Care Product Manufacturing
201-500

Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.

At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in the world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.

Join a company with more than 300 employees in the cosmetics field and play a key role in the organization.