Job Title:

Social Media Coordinator

Company:

BAO Laboratory 

Location:

Toronto/ Remote in Canada

About Us:

BAO Laboratory is a rapidly growing skincare brand dedicated to creating clean, clinical skincare solutions and empowering individuals to achieve healthy, radiant skin through science-backed small molecule formulations. We believe in transparency, innovation, and sustainability.

Job Summary:

We are seeking a creative, passionate, and highly organized Social Media Coordinator to join our marketing team. The ideal candidate will have a deep understanding of social media trends, a keen eye for engaging content, and a genuine interest in the skincare industry. This role will be responsible for developing, implementing, and managing our social media strategy to increase brand awareness, drive engagement, foster a vibrant online community, and support our influencer marketing initiatives.

Key Responsibilities:

• Content Creation & Curation:
• Develop and execute a comprehensive social media content calendar across all relevant platforms (e.g., Instagram, Facebook, YouTube, LinkedIn).
• Create compelling and on-brand content, including but not limited to: high-quality images, short-form videos (Reels, YouTube Shorts), stories, carousels, and engaging captions.
• Curate user-generated content (UGC) and identify opportunities for reposting and collaboration.
• Stay up-to-date with the latest social media trends, features, and best practices to ensure our content remains fresh and innovative.
• Community Management & Engagement:
• Actively monitor and respond to comments, direct messages, and mentions in a timely and professional manner, reflecting our brand voice.
• Foster an engaged online community by initiating conversations, running polls, and encouraging user interaction.
• Identify and engage with relevant influencers, beauty creators, and industry thought leaders.
• Influencer Marketing Support:
• Assist in identifying, vetting, and building relationships with potential micro and macro-influencers who align with the brand's values and target audience.
• Coordinate product seeding and sample distribution for influencer campaigns.
• Monitor influencer content to ensure brand guidelines and campaign objectives are met.
• Track and report on the performance of influencer activations.
• Strategy & Analytics:
• Collaborate with the CMO to develop and refine the overall social media strategy, aligning with brand goals and marketing campaigns.
• Track, analyze, and report on social media performance metrics (e.g., reach, engagement, follower growth, website traffic) using relevant analytics tools.
• Provide insights and recommendations for optimizing content and strategy based on data.
• Conduct competitive research to identify trends and opportunities within the skincare industry.
• Campaign Support:
• Assist in the planning and execution of social media campaigns for new product launches, promotions, and brand initiatives.
• Coordinate with internal teams (e.g., product development, customer service) to ensure consistent messaging and information.
• Brand Voice & Consistency:
• Ensure all social media communications adhere to brand guidelines, tone of voice, and visual identity.
• Maintain a consistent brand presence across all social channels.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field (or equivalent practical experience).
• 1-3 years of experience managing social media for a brand, preferably in the beauty, skincare, or lifestyle industry.
• Proven track record of creating engaging social media content and growing online communities.
• Proficiency with social media platforms (Instagram, Facebook, YouTube, LinkedIn) and their respective analytics.
• Experience with content creation tools (e.g., Adobe Creative Suite, Canva, video editing software like CapCut or InShot).
• Excellent written and verbal communication skills with a strong command of grammar and an ability to craft compelling copy.
• Strong understanding of current social media trends, algorithms, and best practices.
• Ability to work independently and as part of a team in a fast-paced environment.
• Highly organized with strong attention to detail and ability to manage multiple projects simultaneously.
• A genuine passion for skincare, beauty, and wellness.

Bonus Points If You Have:

• Direct experience coordinating influencer campaigns or managing influencer relationships.
• Basic photography and videography skills.
• Knowledge of SEO best practices for social media.
• Experience with social media scheduling tools (e.g., Hootsuite, Sprout Social, Later).

What We Offer:

• Opportunity to work with a dynamic and passionate team in a growing skincare brand.
• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Employee discounts on our amazing skincare products!
• A collaborative and supportive work environment.

To Apply:

Please submit your resume, cover letter, and a portfolio or links to social media accounts you have managed or content you have created. In your cover letter, please tell us why you're passionate about skincare and what makes you the ideal candidate for this role.