Big Country Pet Co. is not just any pet food company – we are proud that our flagship brand, Big Country Raw, that is Canada’s leader in the frozen raw pet food category. We provide our consumers with healthier food options for dogs and cats, including complete frozen and gently cooked meals, supplements, and treats, as well as distribute third-party premium pet products. We are dedicated to enriching the lives of Canadian pets and the people who love them through high-quality and innovative products. With a profound passion for pets, we continually strive to set new benchmarks for pet nutrition, safety and well-being.

In 2024, the Globe and Mail and Canadian Business Magazine once again recognized Big Country Pet Co. (listed as Big Country Raw) as one of Canada’s Fastest-Growing Companies.

Overall Accountability

Effectively manage the total customer relationship within your territory while executing the business sales strategy to achieve the agreed upon revenue and volume targets. Work collaboratively with our customers while focusing on maximizing the presence of Big Country Pet Co. brands at store level. Responsible for the in-store execution of assigned priorities including merchandising, promotions, and sales.

Current territory is Niagara & GTA West to Thunder Bay, however flexibility based on candidate location.

Key Responsibilities:

• Proactively prospects and grows accounts and increases revenue across a range of products within the Quebec territory.
• Works to understand customer needs and provides workable solutions with store partners.
• Understands and strives to achieve Big Country Raw store standards through maximizing distribution, facings, shelf location and incremental displays.
• Sets and documents retail selling objectives for each sales call and measures performance against each objective.
• Plans weekly sales calls / visits in the most efficient manner while maximizing customer relations.
• Builds multi-level working relationships through effective communication to create a high level of interest in Big Country Raw product at store level.
• Provides product training and education at store level to increase store managers and sales staff product knowledge.
• Develops annual promotional plans for accounts that are consistent with the overall Sales objectives and strategies.
• Participates in various tradeshows as required, this may include weekend hours.
• Negotiates sales contracts for freezer subsidy, overall margin and advertising co-op’s.
• Creates and maintains organized retail customer files
• Works independently within assigned territory.
• Maintains a safe and healthy working environment by following the company’s Health and Safety program.

Qualifications & Experience:

• Degree or Diploma in business/sales/marketing.
• 5 + years’ experience in field sales.
• Previous experience in the pet food industry an asset.
• Proven record of relationship management and business development.
• Proficient in a Windows environment, Excel, Word, Power Point & Outlook.
• Must have strong organizational and sales & negotiation skills.
• Must hold a valid passport and driver’s license.

We are conducting an internal and external search simultaneously. We wish to thank all applicants for their interest however only those applicants selected for an interview will be contacted.

Big Country Raw is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. We are happy to discuss any need for accommodation in the workplace and will make an effort to meet those needs in a timely manner by preventing and removing barriers to accessibility in the areas of information, communications and employment.