About

Fièra is a fast-growing beauty brand with eight-figure revenues with a strong emphasis on direct-response marketing. We are seeking a highly skilled Head of Performance Marketing to spearhead our next phase of growth. You will own the entire acquisition funnel—paid social, paid search, native, and emerging channels, supported by a skilled team and accountable for full P&L. The ideal candidate combines rigorous testing, rapid creative iteration, and data-driven optimisation focused on CPA, CVR, and LTV. If you are ready to align media, creative, and landing-page strategy to deliver profitable scale, we would like to meet you.

Responsibilities

• Own and execute the full-funnel marketing strategy, with a strong emphasis on performance marketing (Paid Social, YouTube, Google, Native, Affiliate).
• Act as the bridge between creative and media buying, overseeing ideation and execution of marketing assets that drive strong performance.
• Manage and collaborate with in-house teams and freelancers across growth, media buying, creative, and email.
• Take over day-to-day marketing responsibilities from the CMO and Head of Brand, enabling them to focus on high-level growth and brand vision.
• Work with the Creative Team to drive new concept development, iterate on winning assets, and continually test and scale new funnels, videos and offers.
• Lead campaign launches from start to finish, including timeline development, asset management, testing strategy, and performance reporting.
• Partner with the Data and Analytics team to assess campaign performance and identify new areas of opportunity.
• Help structure and lead the marketing department, optimizing workflows, systems, and resource allocation for maximum impact.

Qualifications

To thrive in this role, you should have:

• 7+ years of experience in direct response e-commerce marketing,
• Directed at least $1 M+ in monthly ad spend across Meta (Facebook/Instagram) and Google Ads.
• Deep expertise in creative testing, media buying, and full-funnel optimization.
• A solid grasp of creative strategy and the ability to work closely with designers and copywriters to ideate and optimize ads and landing pages.
• Proven ability to manage cross functional teams and lead strategic campaigns from concept to execution.
• High growth mindset. Fast-moving, high-velocity environments and rapid iteration cycles.
• A deep understanding of paid media strategy, A/B testing, and full-funnel growth tactics.
• Data literacy with experience tracking and analyzing marketing performance using attribution models, LTV/CAC frameworks, and channel-specific KPIs.
• Strong communication and project management skills. Conveys ideas, strategies, and outcomes with clarity and impact.
• A balance of analytical thinking and creative flair.
• Thrive at strategic planning & tactical execution.

What's in it for you

• A fully remote role that offers flexibility in your work environment.
• Company Timezone: Fièra Cosmetics operates on GMT -4 time zone.
• Lead a fast-paced, creative, and highly driven marketing team.
• Direct impact on revenue and brand growth with autonomy to test and scale your ideas.
• Collaborate closely with the CMO and Head of Brand to help shape the future of a rapidly growing DTC brand.

How to Apply

If you’re a strategic marketer with a deep background in performance and a sharp creative eye, we’d love to hear from you. Please submit your resume and tell us why you’re the right person to take our marketing team to the next level.

The Interview Process

• Initial Screening : A 30-minute call with our HR team to get to know you and your experience.
• First Interview : A one-on-one conversation with our CMO/Head of Brand to dive deeper into your marketing background and strategic approach.
• Work Sample : A short, practical work sample to showcase your skillset.
• Final Interview : Meet with another senior leader for a final conversation.

Benefits

• Competitive compensation and a flexible benefits package.
• A fully remote work environment that offers work-life balance.
• Work with an ambitious, talented team in a company that values innovation, creativity, and impact.