Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.

We are searching for creative, innovative and passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you!

eCommerce CRM Coordinator – 12 Month Contract

The UMC team works four days a week from our award-winning creative campus located in Liberty Village, Toronto, and one day to work virtually.

We are seeking a creative and organized eCommerce CRM Coordinator to join our team, reporting to the Director, Audience Development. This role is perfect for a talented copywriter who can also manage the hands-on execution of our email, text, and advertising campaigns. You will be instrumental in driving revenue growth and fan engagement for the UMUSIC brand and our artists by not only crafting compelling copy but also building and deploying engaging email, SMS, and advertising campaigns. You will collaborate closely with internal teams to bring our artist and brand stories to life, leveraging fan insights to foster loyalty and excitement.

How You’ll Lead:

CRM Campaign Execution & Creative Copywriting:

• Take campaigns from concept to execution: Plan, write, build, and deploy a high volume of email and SMS campaigns to drive e-commerce sales, fan engagement, and retention
• Develop creative copy for advertising assets to support promotional campaigns and product launches
• Collaborate with the broader marketing team to ensure a cohesive and engaging brand voice across all channels

Audience-Centric Communication:

• Translate fan data and insights into captivating and personalized copy for targeted email and SMS journeys (e.g., welcome series, post-purchase, win-back campaigns)
• Develop a deep understanding of different fan segments to tailor messaging that resonates and builds a stronger connection with our artists and brand

Content Performance & Optimization:

• Monitor and analyze CRM campaign performance, including open rates, conversions, and revenue impact
• Provide actionable insights to improve campaign effectiveness and segmentation strategies
• Monitor campaign performance to understand what copy, offers, and creative resonate most with our audience
• Use insights to brainstorm new ideas and continuously improve the effectiveness and creativity of our campaigns

eCommerce Content Support:

• Ensure all promotional messaging is creatively highlighted and consistent across email, social, and our e-commerce platforms.

What You Bring:

• Digital marketing or creative with 2-3 years of experience in email marketing or copywriting. *(*A portfolio of your work with your application is preferred)

• Gifted copywriter with a knack for crafting compelling and persuasive copy for emails, ads, and other digital assets.

• Hands-on experience building and deploying campaigns using an Email Service Provider (ESP) or SMS marketing platform (e.g., Klaviyo, Mailchimp, Attentive, etc.).

• Post-secondary degree or diploma in music, marketing and/or entertainment

• Ability to thrive in a fast-paced environment

• Positivity, passion, a competitive edge, and opinions you can stand behind

• Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset

• Excellent communication skills anchored by honesty, approachability, and an open mind

What We Offer:

• Employee Family Assistance Program
• 2-week paid Winter Break
• Summer Fridays
• Employee Ticket Box
• Music Subscription Reimbursement

Universal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Job Category:

Marketing, Streaming & Digital Media