Company:

Capital Automotive Group Inc./ DBA Capital Automall

The Website Manager will be responsible for the overall management, optimization, performance, and integrity of all websites under the Capital Automotive Group umbrella, including dealership sites and UCC. This role requires a strong grasp of digital performance marketing, vendor management, analytics, UX, and stakeholder collaboration. The successful candidate will ensure our websites are effective lead-generation tools and represent our brand with excellence.

Website Management & Optimization

• Oversee all website properties for dealerships and UCC (18+ websites and growing)
• Manage content accuracy, updates, and new model launches in coordination with dealership and marketing teams
• Optimize site performance for speed, mobile, SEO, accessibility, and user experience
• Collaborate with Marketing and IT teams on landing pages, campaign pages, and integrations

Performance Monitoring & Reporting

• Create and maintain performance dashboards and monthly rooftop reports (lead volume, bounce rates, conversion rates, form fills, etc.)
• Identify opportunities to improve website effectiveness through A/B testing and CRO strategies
• Monitor SEO rankings, GMB/GBP listings, and ensure consistency across locations

Vendor & Platform Management

• Act as primary point of contact for website vendors (OEM providers, third-party platforms, etc.)
• Hold vendors accountable to SLAs, performance, uptime, and support responsiveness
• Work with internal and external teams to execute platform upgrades or migrations as needed

Compliance & Brand Standards

• Ensure websites meet all OEM compliance requirements and represent Capital brand standards
• Work with HR/legal on privacy policies, disclaimer updates, and web accessibility compliance

Cross-Functional Collaboration

• Work with dealership GMs, Sales Managers, and Fixed Ops leaders to align on promotions, inventory, and digital strategies
• Partner with Marketing on digital campaigns and their web integration
• Support new store launches or acquisitions with fast deployment and brand alignment

Qualifications

• 3+ years of experience managing multi-site or franchise websites (automotive or retail preferred)
• Experience working with automotive website providers (Dealer.com, Dealer Inspire, Sincro, etc.)
• Strong understanding of SEO, SEM, Google Analytics (GA4), Tag Manager, and Google Search Console
• Knowledge of UX/UI best practices and content management systems (CMS)
• Excellent organizational, communication, and vendor negotiation skills
• Ability to work cross-functionally with technical and non-technical stakeholders
• Experience with tools like Hotjar, SEMRush, or Data Studio is a plus

Preferred Attributes

• Detail-oriented and analytical, with a performance-driven mindset
• Comfortable working in a fast-paced, multi-rooftop environment
• Problem-solver with a passion for continuous improvement
• Automotive experience is an asset but not required

Apply Today

If you’re ready to own the digital storefront for one of Canada’s leading auto groups, apply now and help us drive the next evolution of our online experience.

At Capital Automotive Group, our vision is to be the most respected auto group in North America. In keeping with our mission, we strive to move customers’ lives forward with the best in automotive solutions, service and people. Through demonstrating our core values of respect, transparency, care, excellence, and innovation, we stand out from the rest and create a growth-driven organization.

Capital Automotive Group, founded in 1974, has expanded and continues to grow significantly. Our team consists of service technicians, product specialists and support staff from each location.

Capital Automotive Group believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are committed to doing so by providing accessible employment practices. Requests for accommodation due to a disability can be made at any stage of the recruitment process.