Analyst, Dealer Relations - Western Zone (working out of Markham)
Top Benefits
About the role
- Please note this is a role working out of Markham in support of our Western Zone operations with working hours set from 11am – 7 pm Eastern Standard Time (EST) to support dealers during operation hours**
Reporting to the Senior Dealer Relations Manager the Dealer Relations Analyst is a developmental position to evaluate the individual suitability to become a Field associate.
The incumbent is responsible for all operational matters of Group 1 & 2 * Auto Dealer Business and Powersports Dealers to strengthen and support the brand while ensuring attainment of all Key Performance Metrics, dealership profitability, customer satisfaction and lifetime owner loyalty.
The Dealer Relations Analyst will be the frontline contact and the key liaison with the Powersports Dealers and Honda/Acura Auto Group 1 and 2 dealers via virtual contact to ensure the overall objectives of Honda are achieved and Honda Brand Image is protected.
This individual will also provide support to the Field Operations Manager and Senior Dealer Relations Analyst as well as administrative function in the zone office.
Responsibilities Direct and Support the powersports Dealer Network in setting and achieving their key performance metrics:
- One voice Division integration including Facilitate regular meetings between DRAs and PSP DSMs, developing knowledge and understanding of Powersports business, and creating joint performance metrics to track the success of integrated efforts and adjust strategies as needed;
- Internal Coordination, including preparing and distributing weekly status reports, coordinating with cross-functional teams, and Identifying and addressing any roadblocks;
- Sales support of PSP network – including conducting regular performance reviews with large volume dealers, monitoring sales trends, and proactively meeting with dealers to develop business plans;
- Working on the monthly kick off call material, including presenting performance highlights and encouraging team participation;
- Business support, including working to develop and implement strategies that support PSP sales growth, providing dealers with tools to effectively sell PSP products, analyzing PSP sales data, and onboarding new dealers to HCFI.
Direct and Support the Auto Dealer Network in setting and achieving their key performance metrics:
- Sales support, including in a support capacity as well as direct individual sales, assisting dealers with ancillary sales and Honda branded warranty sales;
- Used Vehicle Operations – including support, identify and improving underperforming dealers, grow financial penetration, and ensure dealer visibility;
- Dealer performance analysis, including training as well as dealer network support.
Develop foundational and introductory baseline understanding of PSP and Auto dealer financials:
- Ensure completion of courses, navigate LOLA to prepare financial analysis;
- Work Senior DRM to understand core dealership financial KPIs leading to a sustainable dealer operation.
Improve underperforming dealers in KPIs related to level 7 job tree items to ensure sustainable dealer operations:
- Review situation for dealers based on core KPIs;
- Create and implement action plans;
- Meet monthly with dealer principals and General Managers to review results and action plans and provided all required support with the objective of increasing KPI results.
One Voice / One Unity Direction – Utilizing Motivational Programs
- Review and follow-up all new and updated sales publications with appropriate dealer personnel PSP and Auto;
- Ensure eBiz access is accessible, and bulletins and other communications are being read, and disseminated to appropriate dealership employees;
- Review Program Contests / Bulletins with Management and front line staff to ensure they are understood, focused on and used to motivate staff to achieve KPI’s
Other duties as assigned by manager.
Qualifications
- University degree or College diploma ;
- 3 years of automotive experience;
- Knowledge of Honda Financial Services products and programs, retail for new and used vehicle businesses is required.
- Excellent analytical, organizational and problem-solving skills
- Strong oral and written communication, negotiation and presentation skills
- Ability to build collaborative relationships with internal departments and affiliated subsidiaries
- Work independently in a fast-paced, results-oriented team environment with multiple, changing priorities and tight deadlines
- Strong PC skills (Excel, Word, PowerPoint)
- Demonstrated leadership and management skills with a strong discipline in relationship building, feedback, and mentoring and performance management;
- Enjoys team-building approach of management and department - shares results.
Please note that as of November 2nd, 2025 we will be moving to a four day in office, one day work from home model for current hybrid roles.
About Honda Canada Inc.
In 1969, when Honda came to Canada, we came as a small company with a dream. We began with motorcycles and power equipment and it took a lot of work to gain the confidence and trust of Canadians. But we worked hard and over time our products earned the respect of the marketplace. And so we grew. In 1986, we built a manufacturing facility in Alliston, Ontario. In 1998, we built a second plant at that same site, and in 2008, we completed the construction of a third facility, a $154-million engine plant. In May of 2010, Honda Canada moved into our new Gold Certified LEED® (Leadership in Energy and Environmental Design) Head Office in Markham, Ontario.
Today, we source nearly $2.1 billion in goods and services from Canadian-based suppliers each year, produce approximately 400,000 vehicles annually at our manufacturing facilities and we employ more than 19,000 Canadians in manufacturing, sales offices and dealerships across the country. Simply put, Honda is a remarkable Canadian success story that will celebrate it's 55th anniversary in 2024.
Thank you Canada.
Social media posting policy: https://www.honda.ca/en/social_posting_policy
Politique de Honda Canada Inc. sur les publications dans la communauté des médias sociaux: https://www.honda.ca/fr/politique_publications_medias_sociaux
Analyst, Dealer Relations - Western Zone (working out of Markham)
Top Benefits
About the role
- Please note this is a role working out of Markham in support of our Western Zone operations with working hours set from 11am – 7 pm Eastern Standard Time (EST) to support dealers during operation hours**
Reporting to the Senior Dealer Relations Manager the Dealer Relations Analyst is a developmental position to evaluate the individual suitability to become a Field associate.
The incumbent is responsible for all operational matters of Group 1 & 2 * Auto Dealer Business and Powersports Dealers to strengthen and support the brand while ensuring attainment of all Key Performance Metrics, dealership profitability, customer satisfaction and lifetime owner loyalty.
The Dealer Relations Analyst will be the frontline contact and the key liaison with the Powersports Dealers and Honda/Acura Auto Group 1 and 2 dealers via virtual contact to ensure the overall objectives of Honda are achieved and Honda Brand Image is protected.
This individual will also provide support to the Field Operations Manager and Senior Dealer Relations Analyst as well as administrative function in the zone office.
Responsibilities Direct and Support the powersports Dealer Network in setting and achieving their key performance metrics:
- One voice Division integration including Facilitate regular meetings between DRAs and PSP DSMs, developing knowledge and understanding of Powersports business, and creating joint performance metrics to track the success of integrated efforts and adjust strategies as needed;
- Internal Coordination, including preparing and distributing weekly status reports, coordinating with cross-functional teams, and Identifying and addressing any roadblocks;
- Sales support of PSP network – including conducting regular performance reviews with large volume dealers, monitoring sales trends, and proactively meeting with dealers to develop business plans;
- Working on the monthly kick off call material, including presenting performance highlights and encouraging team participation;
- Business support, including working to develop and implement strategies that support PSP sales growth, providing dealers with tools to effectively sell PSP products, analyzing PSP sales data, and onboarding new dealers to HCFI.
Direct and Support the Auto Dealer Network in setting and achieving their key performance metrics:
- Sales support, including in a support capacity as well as direct individual sales, assisting dealers with ancillary sales and Honda branded warranty sales;
- Used Vehicle Operations – including support, identify and improving underperforming dealers, grow financial penetration, and ensure dealer visibility;
- Dealer performance analysis, including training as well as dealer network support.
Develop foundational and introductory baseline understanding of PSP and Auto dealer financials:
- Ensure completion of courses, navigate LOLA to prepare financial analysis;
- Work Senior DRM to understand core dealership financial KPIs leading to a sustainable dealer operation.
Improve underperforming dealers in KPIs related to level 7 job tree items to ensure sustainable dealer operations:
- Review situation for dealers based on core KPIs;
- Create and implement action plans;
- Meet monthly with dealer principals and General Managers to review results and action plans and provided all required support with the objective of increasing KPI results.
One Voice / One Unity Direction – Utilizing Motivational Programs
- Review and follow-up all new and updated sales publications with appropriate dealer personnel PSP and Auto;
- Ensure eBiz access is accessible, and bulletins and other communications are being read, and disseminated to appropriate dealership employees;
- Review Program Contests / Bulletins with Management and front line staff to ensure they are understood, focused on and used to motivate staff to achieve KPI’s
Other duties as assigned by manager.
Qualifications
- University degree or College diploma ;
- 3 years of automotive experience;
- Knowledge of Honda Financial Services products and programs, retail for new and used vehicle businesses is required.
- Excellent analytical, organizational and problem-solving skills
- Strong oral and written communication, negotiation and presentation skills
- Ability to build collaborative relationships with internal departments and affiliated subsidiaries
- Work independently in a fast-paced, results-oriented team environment with multiple, changing priorities and tight deadlines
- Strong PC skills (Excel, Word, PowerPoint)
- Demonstrated leadership and management skills with a strong discipline in relationship building, feedback, and mentoring and performance management;
- Enjoys team-building approach of management and department - shares results.
Please note that as of November 2nd, 2025 we will be moving to a four day in office, one day work from home model for current hybrid roles.
About Honda Canada Inc.
In 1969, when Honda came to Canada, we came as a small company with a dream. We began with motorcycles and power equipment and it took a lot of work to gain the confidence and trust of Canadians. But we worked hard and over time our products earned the respect of the marketplace. And so we grew. In 1986, we built a manufacturing facility in Alliston, Ontario. In 1998, we built a second plant at that same site, and in 2008, we completed the construction of a third facility, a $154-million engine plant. In May of 2010, Honda Canada moved into our new Gold Certified LEED® (Leadership in Energy and Environmental Design) Head Office in Markham, Ontario.
Today, we source nearly $2.1 billion in goods and services from Canadian-based suppliers each year, produce approximately 400,000 vehicles annually at our manufacturing facilities and we employ more than 19,000 Canadians in manufacturing, sales offices and dealerships across the country. Simply put, Honda is a remarkable Canadian success story that will celebrate it's 55th anniversary in 2024.
Thank you Canada.
Social media posting policy: https://www.honda.ca/en/social_posting_policy
Politique de Honda Canada Inc. sur les publications dans la communauté des médias sociaux: https://www.honda.ca/fr/politique_publications_medias_sociaux