Top Benefits
About the role
OMD is a global advertising agency specializing in multimedia planning, buying and performance marketing. Working with many recognized BC, Canadian and international brands, we are the largest full-service media agency in Western Canada, managing campaigns across North America.
The Opportunity
We are looking for a bright, driven, and curious individual to join our growing digital performance team. You will be part digital activation specialist, part performance manager and part analyst. The ideal candidate is analytical by nature, a nerd for tech, and gets a charge out of continually improving campaign performance to maximize your client’s investment. Reporting to an experienced performance and analytics director you will work on large, complex and high-profile brands, receiving top training and mentorship with a long runway for growth.
Job Responsibilities
Digital Activation
- Brief and coordinate platform activation specialists (search, social and programmatic) to ensure flawless implementation of campaigns
- Purchase direct-to-vendor digital ad buys (e.g. video, audio, non-biddable video, audio, social, etc.)
- Work with planning teams to design a tagging infrastructure aligned to measurement plan
- Liaise with ad-ops technicians to implement tags
- Coordinate trafficking of all digital ad materials
Performance Management
- Oversee and inspire continual KPI improvements toward a defined business goal
- Make data-informed investment optimization decisions across platforms
Analytics
- Provide regular campaign performance reports on a pre-determined cadence including pacing, KPI trends and optimization highlights
- Collaborate with planning leads by providing audience, tactical, and market insights to inform overall strategic direction.
Technical Qualifications
- Degree, diploma, or certificate in digital marketing, data analytics or other relevant areas of study
- 2-4 years experience in digital marketing, platform or relevant area
- Google, Meta or other platform certifications a benefit but not a requirement
- Strong analytical, communication and leadership skills
- Knowledge of industry trends and standards
About OMD
While it might not be omnipotent, Omnicom Group can create advertising that is omnipresent. The company ranks as the world's #1 corporate media services conglomerate, with advertising, marketing, and public relations operations serving some 5,000 clients in more than 100 countries. It serves global advertising clients through its agency networks BBDO Worldwide, DDB Worldwide, and TBWA Worldwide, while such firms as GSD&M's Idea City, Merkley + Partners, and Zimmerman Advertising provide services for regional and national clients. More than 190 other firms in its Diversified Agency Services division, including Fleishman-Hillard, Integer, and Rapp, provide public relations and other marketing services.
Financials
Omnicom Group saw its revenues increase by more than 10% and net income increase by 15% in 2011, thanks to a recovering market that saw companies boost their advertising budgets. Acquisitions also contributed to a growth in earnings.
Mergers & Acquisitions
Throughout the year the firm bought 12 companies, including Nancy Bailey & Associates, a corporate licensing and consulting firm. Nancy Bailey is working closely with Beanstalk, another licensing specialist owned by Omnicom. Also in 2011 Omnicom bought Marina Maher Communications (MMC) for an undisclosed amount. MMC adds expertise in consumer products, food and beverage, and prescription and OTC drugs marketing from a female customer perspective.
In addition to adding subsidiaries that expand its advertising and marketing service offerings, the company also makes acquisitions to grow its geographic presence. In 2012 its Diversified Agency Services bought a majority stake in Medical Collective Intelligence, a Japanese online medical communications agency based in Tokyo.
Geographic Reach
Omnicom has US offices in New York, Connecticut, and Florida, while it has international offices in London, Shanghai, and Singapore.
Strategy
Omnicom's fortunes have been buoyed in part by its agency networks and their consistently strong creative work (traditional media advertising accounts for more than 45% of revenue), but the bulk of its growth has traditionally come from such areas as customer relationship management (CRM) and specialty communications. Omnicom sees continued growth being tied to its ability to provide an ever-expanding menu of services to its largest clients, especially in the digital and social media arenas.
The company has also been focused on expanding its media planning and buying operations. OMD Worldwide is a leading media specialist firm (behind Publicis' Starcom MediaVest), but Omnicom still trails WPP Group, Publicis, and Interpublic in total media services billings. To help close the gap, OMD launched Full Circle Entertainment, a branded entertainment production unit that works with clients like DIRECTV and Pier 1. In addition, Omnicom's Prometheus Media Services unit is its third media specialist, alongside OMD Worldwide and PHD Media Limited.
Top Benefits
About the role
OMD is a global advertising agency specializing in multimedia planning, buying and performance marketing. Working with many recognized BC, Canadian and international brands, we are the largest full-service media agency in Western Canada, managing campaigns across North America.
The Opportunity
We are looking for a bright, driven, and curious individual to join our growing digital performance team. You will be part digital activation specialist, part performance manager and part analyst. The ideal candidate is analytical by nature, a nerd for tech, and gets a charge out of continually improving campaign performance to maximize your client’s investment. Reporting to an experienced performance and analytics director you will work on large, complex and high-profile brands, receiving top training and mentorship with a long runway for growth.
Job Responsibilities
Digital Activation
- Brief and coordinate platform activation specialists (search, social and programmatic) to ensure flawless implementation of campaigns
- Purchase direct-to-vendor digital ad buys (e.g. video, audio, non-biddable video, audio, social, etc.)
- Work with planning teams to design a tagging infrastructure aligned to measurement plan
- Liaise with ad-ops technicians to implement tags
- Coordinate trafficking of all digital ad materials
Performance Management
- Oversee and inspire continual KPI improvements toward a defined business goal
- Make data-informed investment optimization decisions across platforms
Analytics
- Provide regular campaign performance reports on a pre-determined cadence including pacing, KPI trends and optimization highlights
- Collaborate with planning leads by providing audience, tactical, and market insights to inform overall strategic direction.
Technical Qualifications
- Degree, diploma, or certificate in digital marketing, data analytics or other relevant areas of study
- 2-4 years experience in digital marketing, platform or relevant area
- Google, Meta or other platform certifications a benefit but not a requirement
- Strong analytical, communication and leadership skills
- Knowledge of industry trends and standards
About OMD
While it might not be omnipotent, Omnicom Group can create advertising that is omnipresent. The company ranks as the world's #1 corporate media services conglomerate, with advertising, marketing, and public relations operations serving some 5,000 clients in more than 100 countries. It serves global advertising clients through its agency networks BBDO Worldwide, DDB Worldwide, and TBWA Worldwide, while such firms as GSD&M's Idea City, Merkley + Partners, and Zimmerman Advertising provide services for regional and national clients. More than 190 other firms in its Diversified Agency Services division, including Fleishman-Hillard, Integer, and Rapp, provide public relations and other marketing services.
Financials
Omnicom Group saw its revenues increase by more than 10% and net income increase by 15% in 2011, thanks to a recovering market that saw companies boost their advertising budgets. Acquisitions also contributed to a growth in earnings.
Mergers & Acquisitions
Throughout the year the firm bought 12 companies, including Nancy Bailey & Associates, a corporate licensing and consulting firm. Nancy Bailey is working closely with Beanstalk, another licensing specialist owned by Omnicom. Also in 2011 Omnicom bought Marina Maher Communications (MMC) for an undisclosed amount. MMC adds expertise in consumer products, food and beverage, and prescription and OTC drugs marketing from a female customer perspective.
In addition to adding subsidiaries that expand its advertising and marketing service offerings, the company also makes acquisitions to grow its geographic presence. In 2012 its Diversified Agency Services bought a majority stake in Medical Collective Intelligence, a Japanese online medical communications agency based in Tokyo.
Geographic Reach
Omnicom has US offices in New York, Connecticut, and Florida, while it has international offices in London, Shanghai, and Singapore.
Strategy
Omnicom's fortunes have been buoyed in part by its agency networks and their consistently strong creative work (traditional media advertising accounts for more than 45% of revenue), but the bulk of its growth has traditionally come from such areas as customer relationship management (CRM) and specialty communications. Omnicom sees continued growth being tied to its ability to provide an ever-expanding menu of services to its largest clients, especially in the digital and social media arenas.
The company has also been focused on expanding its media planning and buying operations. OMD Worldwide is a leading media specialist firm (behind Publicis' Starcom MediaVest), but Omnicom still trails WPP Group, Publicis, and Interpublic in total media services billings. To help close the gap, OMD launched Full Circle Entertainment, a branded entertainment production unit that works with clients like DIRECTV and Pier 1. In addition, Omnicom's Prometheus Media Services unit is its third media specialist, alongside OMD Worldwide and PHD Media Limited.