JOB DESCRIPTION:

About the Role

Secret Media Co. is seeking a dynamic and culturally-attuned PR & Media Manager to lead and execute high-impact marketing and PR campaigns across fashion, beauty, lifestyle, and technology sectors. Reporting directly to CEO Liraz Jacoby, this leadership role will elevate the visibility of both client brands and Secret Media Co. itself as a premier luxury agency.

This position blends strategic thinking with hands-on execution. The ideal candidate has an impressive media network, a flair for crafting compelling stories, and a deep understanding of culturally resonant marketing. If you're a media-savvy professional ready to make waves in a fast-paced, creative environment — we want to hear from you.

Key Responsibilities

Key Responsibilities

• Strategic Vision:  Develop and lead bold PR strategies that integrate elite media placements, paid media campaigns, digital storytelling, influencer marketing, and immersive events.
• Elite Media Placements & Paid Media:  Secure high-value earned placements across top-tier digital, print, broadcast, and podcast platforms, while managing and optimizing paid media partnerships that elevate client visibility and drive measurable results.
• Influencer & Celebrity Collaborations:  Identify and manage impactful collaborations to maximize brand and agency visibility, supporting overall revenue growth and reputation.
• Editorial Excellence & Award Nominations:  Craft standout press releases, media kits, and editorial pitches that break through industry noise, while proactively researching and submitting clients and the agency for relevant awards, industry lists, and recognitions.
• Immersive Events:  Conceptualize and execute culturally relevant, brand-aligned experiences that generate buzz, press coverage, and qualified leads.
• Strategic Partnerships:  Build alliances with media outlets, creators, and brand partners to amplify impact and identify mutually beneficial paid and earned opportunities.
• Agency & Client Visibility:  Position Secret Media Co., CEO Liraz Jacoby, and clients as thought leaders through speaking opportunities, press features, award nominations, and high-profile campaigns.
• Revenue-Driven Results:  Align all PR efforts — including paid media and brand partnerships — with clear business objectives such as revenue growth, customer acquisition, and ROI.
• Team Leadership:  Inspire and manage junior PR staff, collaborating across creative, digital, and sales teams to ensure cohesive, high-performance strategy execution.
• Relentless Resourcefulness:  Never stop finding new angles, opportunities, and paths to elevate a brand’s story.
• Relationship-Driven:  Build trust and credibility with media, influencers, and clients through honesty, follow-through, and respect.
• Cultural Fluency:  Stay ahead of trends, social shifts, and industry changes to keep campaigns fresh and relevant.
• Accountability & Results:  Understand that at the end of the day, this is about impact — media hits, paid opportunities, and revenue growth.
• Creative Bravery:  Push boundaries, try new approaches, and never play it safe when it comes to getting clients noticed.

Qualifications

• 5+ years of PR/media experience (agency preferred), with at least 3 years in a leadership role
• Proven track record securing top-tier media coverage across digital, print, broadcast, podcast, and paid placements
• Strong network of media, influencer, and celebrity contacts, including relationships that translate into paid collaborations and high-impact partnerships
• Expertise in event production, luxury experiential marketing, and culturally relevant activations
• Exceptional writing, pitching, and communication skills
• Fluency in pop culture, industry trends, and identifying award opportunities for clients and agency recognition
• Proficiency in PR analytics, reporting, and measurement tools
• Strategic thinker driven by measurable results, revenue growth, and client success

Key Performance Indicators (KPIs)

• Earned Media Value (EMV):  Quantify the dollar value of media coverage and placements secured.
• Paid Media ROI:  Measure return on investment from any paid media partnerships or placements.
• Campaign Conversion Rates:  Track how effectively campaigns convert media attention into engagement, leads, or sales.
• Event-Driven Lead Generation:  Evaluate the number and quality of leads generated through events, activations, and experiential initiatives.
• Brand Visibility Metrics:  Measure brand mentions, share of voice, and ongoing presence across digital, print, and broadcast media.
• Thought Leadership & Awards:  Assess the success of positioning clients and the agency as industry leaders through awards, speaking engagements, and expert media features.

What You’ll Get from Us

• Compensation:  Starting at  $65,000/year , with the opportunity to work as an independent contractor if preferred.
• Healthy Work Culture:  Empathy, creativity, and respect drive our team dynamic.
• Clear Hours:  Monday–Thursday, 9am–5pm; Friday, 9am–12pm.
• Growth Opportunities:  You’ll be involved in high-level strategic decisions and have opportunities to grow into leadership roles.
• Leadership Exposure:  Direct collaboration with our CEO and agency thought leaders on innovative, high-impact campaigns.

📩 Ready to join one of the most forward-thinking luxury marketing agencies?

Apply now and lead the charge in shaping the voice of trend-defining brands.