Industrial Sales - Sales Enablement Support Specialist
About the role
About Atlas Tools and Machinery
Atlas Tools and Machinery is a proud, family-owned Canadian business, now in its third generation and dedicated to delivering exceptional customer experiences since 1954. As a trusted provider of industrial supplies, we take pride in being experts in our field, and offering high quality products at competitive prices. We are dedicated to ensuring our tradespeople have the tools and service they need to help build and shape the infrastructure of our local communities.
At Atlas, we value your enthusiasm, creativity, and entrepreneurial spirit. Our culture is focused on collaboration, respect, innovation, and a shared dedication to driving success. We are committed to creating a supportive and growth-oriented workplace where you will continue to learn, grow and build a career that is both challenging and rewarding.
We are seeking a highly organized and analytical Sales Enablement Support Specialist to support our Industrial Sales team and drive operational excellence and contribute to the delivery of an impactful and positive customer experience. In this role, you will support Key Account Specialists by being the administrative backbone of the sales process. You will ensure data integrity, process sales orders, ensure timely shipment of product and through cross-collaborative initiatives, equip the team with high-impact sales materials. You will analyze sales and customer data, sharing recommendations on actionable insights through observations of customer purchasing behaviours and trends. With these efforts, you will help our sales team stay focused on both building deep client relationships and identifying new opportunities by providing the operational foundation they need to succeed.
Product knowledge? - Should we mention this?
Will they be taking calls?
NOTE: This role is 100% On-Site, located at our 111 Creditview Road, Vaughan, ON office location.
What You’ll Do:
- Provide administrative, and data management support to the sales team, allowing them to focus on growing client relationships and identifying revenue opportunities.
- Maintain and ensure the accuracy of customer records and communication history within NetSuite, or other systems as required.
- Monitor the full lifecycle of sales opportunities—from lead generation through sales order, fulfillment, purchase order, and payment received.
- Analyze current customer and sales data to identify behavioral trends, purchasing behaviours, and cross-selling / up-selling opportunities to help the team target strategic growth.
- Partner with the sales team to re-engage past clients by identifying patterns that contributed to reduced sales or churn.
- Coordinate the development and upkeep of sales collateral (Email Templates, Flyers), ensuring materials are accurate, align with customers' needs, and represent current offerings and sales strategies.
- Collaborate with marketing, customer service, and purchasing to ensure alignment and streamline sales operations.
- Help define, track, and report on KPIs such as conversion rates, margins, customer retention, purchase frequency rate and customer purchase growth rate as well as other KPIs that align to business sales strategy.
- Support prospecting efforts by enabling the team with targeted lists, relevant marketing materials, key contacts and market intelligence (market trends / competitor activity).
- Assist in benchmarking and creating a KPI Performance Dashboard, reporting on what’s working and where adjustments are needed to meet sales goals.
Qualifications:
- 3+ years of experience in sales operations, sales support, or a similar role with a focus on administrative coordination and data analysis.
- Strong experience working with ERP/CRM systems (NetSuite is a significant asset).
- Advanced Microsoft Excel skills (e.g., pivot tables, lookups) and general proficiency with Microsoft Office.
- Excellent organizational and multitasking abilities, with a focus on accuracy and attention to detail.
- Strong analytical skills to support data-driven decision-making.
- Clear, professional communication skills—both written and verbal—with a collaborative mindset.
- Ability to thrive in a fast-paced, cross-functional environment with competing priorities.
- Experience in a sales environment, tracking sales activities is an asset.
We thank all interested candidates in advance, however only individuals selected for interviews will be contacted.
About Atlas Tools & Machinery
Atlas Tools & Machinery
Toronto’s Best Selection of Power Tools from the World’s Top Brands!
We are a third-generation, family-owned, local Canadian retailer that has served customers with excellence since 1954.
We pride ourselves on providing the best selection, knowledge, and service in the industry to help our customers accomplish more faster and with the highest level of quality, safety, and craftsmanship.
We offer 150+ world-class brands and stock over 20,000 products, including power tools, cordless tools, outdoor power equipment, cutting tools, machinery, fasteners, accessories, and more!
We are driven by a shared set of core values that focus not only on providing superior customer experience, but also on recognizing, developing, and caring for our employees like family. Here are some of the reasons why you should consider joining our team:
We live our Core Values every day: Atlas has established a set of Core Values that supports a strong employee experience and drives a winning culture within our team. Opportunity for growth and advancement: We believe in promoting from within and providing our employees with professional development and growth opportunities. Competitive compensation and benefits: We offer competitive salaries with paid time off and a comprehensive benefits package that includes health, dental, and vision insurance. Work-life balance: We understand the importance of work-life balance and encourage our employees to use their vacation time. Collaborative and inclusive culture: Diversity and inclusivity are key to our success, and we strive to create a welcoming and collaborative work environment.
Atlas has a team of more than 90 employees and we are growing! Current openings include multiple positions in sales, marketing, customer service, purchasing, operations, and warehouse.
Join Team Atlas today! Contact careers@atlas-machinery.com with your resume and cover letter for more information.
#TeamAtlas
Industrial Sales - Sales Enablement Support Specialist
About the role
About Atlas Tools and Machinery
Atlas Tools and Machinery is a proud, family-owned Canadian business, now in its third generation and dedicated to delivering exceptional customer experiences since 1954. As a trusted provider of industrial supplies, we take pride in being experts in our field, and offering high quality products at competitive prices. We are dedicated to ensuring our tradespeople have the tools and service they need to help build and shape the infrastructure of our local communities.
At Atlas, we value your enthusiasm, creativity, and entrepreneurial spirit. Our culture is focused on collaboration, respect, innovation, and a shared dedication to driving success. We are committed to creating a supportive and growth-oriented workplace where you will continue to learn, grow and build a career that is both challenging and rewarding.
We are seeking a highly organized and analytical Sales Enablement Support Specialist to support our Industrial Sales team and drive operational excellence and contribute to the delivery of an impactful and positive customer experience. In this role, you will support Key Account Specialists by being the administrative backbone of the sales process. You will ensure data integrity, process sales orders, ensure timely shipment of product and through cross-collaborative initiatives, equip the team with high-impact sales materials. You will analyze sales and customer data, sharing recommendations on actionable insights through observations of customer purchasing behaviours and trends. With these efforts, you will help our sales team stay focused on both building deep client relationships and identifying new opportunities by providing the operational foundation they need to succeed.
Product knowledge? - Should we mention this?
Will they be taking calls?
NOTE: This role is 100% On-Site, located at our 111 Creditview Road, Vaughan, ON office location.
What You’ll Do:
- Provide administrative, and data management support to the sales team, allowing them to focus on growing client relationships and identifying revenue opportunities.
- Maintain and ensure the accuracy of customer records and communication history within NetSuite, or other systems as required.
- Monitor the full lifecycle of sales opportunities—from lead generation through sales order, fulfillment, purchase order, and payment received.
- Analyze current customer and sales data to identify behavioral trends, purchasing behaviours, and cross-selling / up-selling opportunities to help the team target strategic growth.
- Partner with the sales team to re-engage past clients by identifying patterns that contributed to reduced sales or churn.
- Coordinate the development and upkeep of sales collateral (Email Templates, Flyers), ensuring materials are accurate, align with customers' needs, and represent current offerings and sales strategies.
- Collaborate with marketing, customer service, and purchasing to ensure alignment and streamline sales operations.
- Help define, track, and report on KPIs such as conversion rates, margins, customer retention, purchase frequency rate and customer purchase growth rate as well as other KPIs that align to business sales strategy.
- Support prospecting efforts by enabling the team with targeted lists, relevant marketing materials, key contacts and market intelligence (market trends / competitor activity).
- Assist in benchmarking and creating a KPI Performance Dashboard, reporting on what’s working and where adjustments are needed to meet sales goals.
Qualifications:
- 3+ years of experience in sales operations, sales support, or a similar role with a focus on administrative coordination and data analysis.
- Strong experience working with ERP/CRM systems (NetSuite is a significant asset).
- Advanced Microsoft Excel skills (e.g., pivot tables, lookups) and general proficiency with Microsoft Office.
- Excellent organizational and multitasking abilities, with a focus on accuracy and attention to detail.
- Strong analytical skills to support data-driven decision-making.
- Clear, professional communication skills—both written and verbal—with a collaborative mindset.
- Ability to thrive in a fast-paced, cross-functional environment with competing priorities.
- Experience in a sales environment, tracking sales activities is an asset.
We thank all interested candidates in advance, however only individuals selected for interviews will be contacted.
About Atlas Tools & Machinery
Atlas Tools & Machinery
Toronto’s Best Selection of Power Tools from the World’s Top Brands!
We are a third-generation, family-owned, local Canadian retailer that has served customers with excellence since 1954.
We pride ourselves on providing the best selection, knowledge, and service in the industry to help our customers accomplish more faster and with the highest level of quality, safety, and craftsmanship.
We offer 150+ world-class brands and stock over 20,000 products, including power tools, cordless tools, outdoor power equipment, cutting tools, machinery, fasteners, accessories, and more!
We are driven by a shared set of core values that focus not only on providing superior customer experience, but also on recognizing, developing, and caring for our employees like family. Here are some of the reasons why you should consider joining our team:
We live our Core Values every day: Atlas has established a set of Core Values that supports a strong employee experience and drives a winning culture within our team. Opportunity for growth and advancement: We believe in promoting from within and providing our employees with professional development and growth opportunities. Competitive compensation and benefits: We offer competitive salaries with paid time off and a comprehensive benefits package that includes health, dental, and vision insurance. Work-life balance: We understand the importance of work-life balance and encourage our employees to use their vacation time. Collaborative and inclusive culture: Diversity and inclusivity are key to our success, and we strive to create a welcoming and collaborative work environment.
Atlas has a team of more than 90 employees and we are growing! Current openings include multiple positions in sales, marketing, customer service, purchasing, operations, and warehouse.
Join Team Atlas today! Contact careers@atlas-machinery.com with your resume and cover letter for more information.
#TeamAtlas