Marketing Manager, Customer Advocacy & Lifecycle Programs (Canada - Remote)
About the role
About The Role We’re looking for a passionate and strategic Marketing Manager to own and evolve our customer advocacy and lifecycle marketing programs for McLean & Company (A division of Info-Tech Research Group). This role will own and execute key lifecycle initiatives—including onboarding, growth, and retention—while also building a formal customer advocacy program and launching a new customer awards initiative from the ground up. It’s both a strategic and hands-on role focused on deepening customer relationships and showcasing success.
Through these programs, you’ll drive campaigns that celebrate customer achievements, foster stronger engagement, and support long-term retention and growth. If you love creating marketing programs that put the customer at the center, this role is for you.
Key Responsibilities Customer Advocacy & Awards
- Build and scale a formal customer advocacy program, identifying and activating satisfied customers to share their stories.
- Design and launch a new customer awards program, including developing nomination processes, promotional plans, and recognition strategies.
- Collaborate cross-functionally with Sales, Executive Services, and other Marketing teams to source advocates, promote opportunities, and align messaging.
- Develop program assets such as nomination forms, email campaigns, landing pages, and toolkits for internal and external use.
- Partner with Sales and Executive Services to surface and support high-impact customer stories.
Customer Lifecycle Programs
- Build and execute scalable lifecycle marketing programs that support onboarding, growth, retention, and expansion across the customer journey.
- Implement segmented communications that guide customers through key moments—onboarding, risk, expansion, and renewal.
- Collaborate cross-functionally to ensure lifecycle strategies are aligned with broader business objectives.
Measurement & Optimization
- Analyze program performance and customer behavior to refine strategy and demonstrate impact.
- Experiment with new engagement tactics and apply insights to optimize programs over time.
What You Bring Experience & Education
- 7-10 years of experience in B2B marketing with a focus on customer engagement, lifecycle, advocacy or awards programs.
- Bachelor’s degree in marketing, Communications, or related field.
Skills & Abilities
- Strong customer-centric mindset with a talent for relationship-building and storytelling.
- Experience running integrated campaigns and engagement programs.
- Excellent communication and content creation skills, particularly for testimonials, case studies, and awards.
- Organized, data-driven, and comfortable managing multiple initiatives simultaneously.
- Proficient in tools like Salesforce, HubSpot, or other CRM/marketing automation platforms.
Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process
About McLean & Company
We partner with organizations to create a workplace that meets today’s needs and prepares organizations for the unknown future.
Everything we do is backed by data and best practices, so you can make informed decisions and know exactly what to do next. Our memberships are designed to provide what you need to drive the organization forward – from full-service assessments to practical action plans, impactful training, and more.
Visit our website to learn how we can help you create a workplace where everyone thrives. McLean & Company is a division of Info-Tech Research Group, Inc.
Marketing Manager, Customer Advocacy & Lifecycle Programs (Canada - Remote)
About the role
About The Role We’re looking for a passionate and strategic Marketing Manager to own and evolve our customer advocacy and lifecycle marketing programs for McLean & Company (A division of Info-Tech Research Group). This role will own and execute key lifecycle initiatives—including onboarding, growth, and retention—while also building a formal customer advocacy program and launching a new customer awards initiative from the ground up. It’s both a strategic and hands-on role focused on deepening customer relationships and showcasing success.
Through these programs, you’ll drive campaigns that celebrate customer achievements, foster stronger engagement, and support long-term retention and growth. If you love creating marketing programs that put the customer at the center, this role is for you.
Key Responsibilities Customer Advocacy & Awards
- Build and scale a formal customer advocacy program, identifying and activating satisfied customers to share their stories.
- Design and launch a new customer awards program, including developing nomination processes, promotional plans, and recognition strategies.
- Collaborate cross-functionally with Sales, Executive Services, and other Marketing teams to source advocates, promote opportunities, and align messaging.
- Develop program assets such as nomination forms, email campaigns, landing pages, and toolkits for internal and external use.
- Partner with Sales and Executive Services to surface and support high-impact customer stories.
Customer Lifecycle Programs
- Build and execute scalable lifecycle marketing programs that support onboarding, growth, retention, and expansion across the customer journey.
- Implement segmented communications that guide customers through key moments—onboarding, risk, expansion, and renewal.
- Collaborate cross-functionally to ensure lifecycle strategies are aligned with broader business objectives.
Measurement & Optimization
- Analyze program performance and customer behavior to refine strategy and demonstrate impact.
- Experiment with new engagement tactics and apply insights to optimize programs over time.
What You Bring Experience & Education
- 7-10 years of experience in B2B marketing with a focus on customer engagement, lifecycle, advocacy or awards programs.
- Bachelor’s degree in marketing, Communications, or related field.
Skills & Abilities
- Strong customer-centric mindset with a talent for relationship-building and storytelling.
- Experience running integrated campaigns and engagement programs.
- Excellent communication and content creation skills, particularly for testimonials, case studies, and awards.
- Organized, data-driven, and comfortable managing multiple initiatives simultaneously.
- Proficient in tools like Salesforce, HubSpot, or other CRM/marketing automation platforms.
Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process
About McLean & Company
We partner with organizations to create a workplace that meets today’s needs and prepares organizations for the unknown future.
Everything we do is backed by data and best practices, so you can make informed decisions and know exactly what to do next. Our memberships are designed to provide what you need to drive the organization forward – from full-service assessments to practical action plans, impactful training, and more.
Visit our website to learn how we can help you create a workplace where everyone thrives. McLean & Company is a division of Info-Tech Research Group, Inc.