About Us:

Based in Vaughan, ON, Flourish is a better-for-you food start-up in the breakfast category, operating in Canada & the US, via eCommerce and retail channels. In just 7 years, our growth-focused, innovative approach to traditional CPG has propelled us into a category leader.

Now, we need your help to take us to the next level! Support our transformation of the breakfast category by joining our Marketing team in the role of DTC Growth Marketer

, helping us to drive our 7-figure e-commerce business to the next level. You will be responsible for driving customer acquisition & retention across paid social, digital ad platforms & email marketing.

Learn more about how we make breakfast fun, healthy, and convenient at flourishpancakes.com

Job Description:

We're looking for a DTC Growth Marketer to help us drive customer acquisition & retention across paid social, digital ad platforms & email marketing. Reporting to the VP of Marketing, you'll be responsible for:

• Overseeing Growth Marketing channels including paid media, lifecycle/retention, influencer, affiliate, and more - influencing strategy and orchestrating the day to day tactical operations
• Direct a sustainable and scalable growth engine, driving Flourish’s online business while staying within efficiency guardrails
• Drive our retention efforts, building strong cohorts and maximizing LTV
• Oversee our core online sales channels across DTC and Amazon to drive smooth operations

Important to Note:

• Current work authorization for Canada is required for all openings.
• This role is hybrid, our office is located in Vaughan, Ontario

Responsibilities:

In this role you will:

• Execute and influence the strategy for Flourish’s paid social channels focused on growing acquisition, trial & driving profitable revenue growth. Focus on paid social and emerging digital advertising platforms and media formats
• Work closely with our external agency partner to optimize the paid media ad spend – scaling as required, driving ads to our Shopify account & Amazon
• Oversee analytics and data governance processes for how we measure the overall return on ad spend by channel and region. Ensure the effective flow of data to the Leadership Team
• Analyse customer data and behaviour to identify opportunities for upselling & cross-selling
• Implement loyalty programs and initiatives to increase customer retention rates
• Collaborate with marketing teams to create targeted campaigns for customer engagement and retention
• Conduct regular customer feedback surveys to gather insights for improving customer experience
• Monitor key performance indicators related to customer retention and growth
• Working with the Operations Team, identify and address customer pain points to improve overall customer satisfaction
• Build strong relationships with existing customers to enhance loyalty and advocacy
• Focus on conversion rate improvement across our B2C site (click rate, add to cart, reach checkout, completed purchase, etc.), proficiency in Shopify require
• Work closely with our Creative Director and VP of Marketing to continuously improve the strategic direction & quality of our creative work to optimize for conversions.
• Ongoing website content maintenance including updates to product details, descriptions and imagery, customer support information, promotional details, and other brand positioning pages.
• Working closely with our Social Media Manager & external agency to continuously innovate our email & SMS marketing strategies, ensuring our activations are meaningful and impactful to our user-base.

Competencies

• You have a methodical and systematic approach of developing testing and executing new ideas·
• You are well-informed on emerging best practices in paid social, email marketing and other digital channels, and serve as a key resource to other leaders on the team as appropriate
• Minimum 2 years of experience buying digital media
• You are not afraid to use AI to your benefit!
• You can define, plan, and prioritize project KPIs to execute
• You have a solid understanding of all the major facets of digital marketing: Facebook, Amazon & Google Ads, digital analytics, landing pages, A/B testing and email marketing
• You understand everything there is to know about the core pillars of strategic email marketing - flows, campaigns, segmentation, deliverability, creative & A/B testing
• You can analyze and manipulate large sets of data to create easy-to-understand reports. You have strong Excel skills and can simplify data. You have advanced knowledge of Google Analytics

What you’ll need:

• Associate or bachelor’s degree in business, Marketing or equivalent industry experience
• 2 - 5 years of E-Commerce and Paid Ad experience
• Deep understanding of Shopify & Amazon
• Experience managing monthly paid media budgets across multiple channels (FB, IG, Tiktok, influencer)
• Experience managing growth marketing agencies, holding them accountable to stellar results
• Strong analytical skills, able to drive robust data-driven experimentation and distill numbers into decisions and digestible updates for executive leadership
• Track record of proven results, demonstrating high performance to deliver results
• Self-starter capable of producing a high quantity of work within tight deadlines.
• Lover of all things breakfast!
• Team player – Flourish is a tightly-knit team, where a win for one is a win for all

What Flourish Offers:

• Flourish believes in promoting from within - accelerated career growth with leadership training
• Hybrid work environment
• Competitive Compensation
• Bonus Compensation Programs
• Employee Health Benefits coverage

To apply:

• Email: careers@flourishpancakes.com
• Please put "DTC Growth Marketer Role" in the subject line.