Manager, New Product GTM Strategy
Top Benefits
About the role
Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, ThinkInsure, Zolo, and Flexiti, provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, insurance, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money.
We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.
This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.
What’s in it for you as an employee of QFG?
- Health & wellbeing resources and programs
- Paid vacation, personal, and sick days for work-life balance
- Competitive compensation and benefits packages
- Work-life balance in a hybrid environment with at least 3 days in office
- Career growth and development opportunities
- Opportunities to contribute to community causes
- Work with diverse team members in an inclusive and collaborative environment
We’re looking for our next Manager, New Product GTM Strategy. Could It Be You?
The Manager, Growth Marketing will be instrumental in identifying, testing, and scaling new marketing initiatives to drive business growth. This role requires a highly analytical and experimental mindset, with a focus on continuous learning and optimization. The ideal candidate will be adept at exploring untapped market potential, developing hypotheses, executing tests, and leveraging data to scale successful strategies.
Need more details? Keep reading…
In this role, responsibilities include but are not limited to:
- Identify and own go-to-market strategies to address emerging market trends, customer segments, and the launch of new products, services or features for Questrade.
- Analyze test results, extract actionable insights, and make data-driven decisions on campaign optimization and scaling.
- Collaborate with cross-functional teams (e.g., marketing, product, analytics, engineering) to implement and scale successful growth initiatives.
- Develop and manage budgets and timelines for growth-focused projects.
- Monitor key performance indicators (KPIs) to track the impact of growth initiatives and identify areas for improvement.
- Document and share learnings from both successful and unsuccessful experiments to build a culture of continuous improvement.
- Stay informed about the latest growth marketing strategies, tools, and best practices.
- Explore and evaluate new marketing technologies and platforms to enhance growth capabilities.
So are YOU our next Manager, New Product GTM Strategy? You are if you…
- Have a bachelor's degree in marketing, business, or a related field.
- Have 8+ years of experience in a marketing role with a strong focus on growth, experimentation, and data analysis.
- Have a proven track record of identifying and scaling successful growth initiatives that have driven measurable results.
- Have a deep understanding of A/B testing methodologies and statistical analysis.
- Have strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Have experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) and CRM platforms.
- Have excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Have strong written and verbal communication skills, with the ability to present findings and recommendations clearly and concisely.
- Are proactive and results-oriented with a passion for continuous learning and experimentation.
- Have the ability to thrive in a fast-paced and dynamic environment.
Additional kudos if you…
- Experience working in an agile marketing environment is a plus.
Additional Information…
- Please note this role will be required to be in office 3 days a week
Sounds like you? Click below to apply!
#LI-MC1
#LI-HYBRID
At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.
Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.
Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.
About Questrade Financial Group
Questrade is an award-winning low-cost digital alternative to traditional banks that is changing the Canadian financial services industry. We empower Canadians by giving them better, more affordable ways to take control of their financial future by using cutting-edge technology to develop innovative products. Questrade offers Canadians an easy way to invest in securities and foreign currency and provides online wealth management and mortgage through the Questrade Group of Companies, with more financial products in development.
At Questrade, we care deeply about helping Canadians become much more financially successful and secure. We believe in infinite possibilities, not only for our customers but for those who build careers with us. Our exceptional culture and forward-thinking workplace policies make Questrade a great place to work and build a career. We are a collaborative, diverse team that shares the same sense of infinite opportunity. Our beliefs, values, and atmosphere make you feel part of something bigger than yourself.
Throughout our multiple worldwide offices, we are reshaping the way we work, offering flexible options that allow our people to work remotely, from the office, or a hybrid mix of both.
Whether you want to kick-start your career or accelerate it, Questrade is the place for you. We offer rich learning experiences and exciting career path possibilities. Here you will be challenged. You will make your path, constantly moving forward, bringing the future of fintech into existence.
Come shape your future at Questrade.
Manager, New Product GTM Strategy
Top Benefits
About the role
Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, ThinkInsure, Zolo, and Flexiti, provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, insurance, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money.
We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.
This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.
What’s in it for you as an employee of QFG?
- Health & wellbeing resources and programs
- Paid vacation, personal, and sick days for work-life balance
- Competitive compensation and benefits packages
- Work-life balance in a hybrid environment with at least 3 days in office
- Career growth and development opportunities
- Opportunities to contribute to community causes
- Work with diverse team members in an inclusive and collaborative environment
We’re looking for our next Manager, New Product GTM Strategy. Could It Be You?
The Manager, Growth Marketing will be instrumental in identifying, testing, and scaling new marketing initiatives to drive business growth. This role requires a highly analytical and experimental mindset, with a focus on continuous learning and optimization. The ideal candidate will be adept at exploring untapped market potential, developing hypotheses, executing tests, and leveraging data to scale successful strategies.
Need more details? Keep reading…
In this role, responsibilities include but are not limited to:
- Identify and own go-to-market strategies to address emerging market trends, customer segments, and the launch of new products, services or features for Questrade.
- Analyze test results, extract actionable insights, and make data-driven decisions on campaign optimization and scaling.
- Collaborate with cross-functional teams (e.g., marketing, product, analytics, engineering) to implement and scale successful growth initiatives.
- Develop and manage budgets and timelines for growth-focused projects.
- Monitor key performance indicators (KPIs) to track the impact of growth initiatives and identify areas for improvement.
- Document and share learnings from both successful and unsuccessful experiments to build a culture of continuous improvement.
- Stay informed about the latest growth marketing strategies, tools, and best practices.
- Explore and evaluate new marketing technologies and platforms to enhance growth capabilities.
So are YOU our next Manager, New Product GTM Strategy? You are if you…
- Have a bachelor's degree in marketing, business, or a related field.
- Have 8+ years of experience in a marketing role with a strong focus on growth, experimentation, and data analysis.
- Have a proven track record of identifying and scaling successful growth initiatives that have driven measurable results.
- Have a deep understanding of A/B testing methodologies and statistical analysis.
- Have strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Have experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) and CRM platforms.
- Have excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Have strong written and verbal communication skills, with the ability to present findings and recommendations clearly and concisely.
- Are proactive and results-oriented with a passion for continuous learning and experimentation.
- Have the ability to thrive in a fast-paced and dynamic environment.
Additional kudos if you…
- Experience working in an agile marketing environment is a plus.
Additional Information…
- Please note this role will be required to be in office 3 days a week
Sounds like you? Click below to apply!
#LI-MC1
#LI-HYBRID
At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.
Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.
Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.
About Questrade Financial Group
Questrade is an award-winning low-cost digital alternative to traditional banks that is changing the Canadian financial services industry. We empower Canadians by giving them better, more affordable ways to take control of their financial future by using cutting-edge technology to develop innovative products. Questrade offers Canadians an easy way to invest in securities and foreign currency and provides online wealth management and mortgage through the Questrade Group of Companies, with more financial products in development.
At Questrade, we care deeply about helping Canadians become much more financially successful and secure. We believe in infinite possibilities, not only for our customers but for those who build careers with us. Our exceptional culture and forward-thinking workplace policies make Questrade a great place to work and build a career. We are a collaborative, diverse team that shares the same sense of infinite opportunity. Our beliefs, values, and atmosphere make you feel part of something bigger than yourself.
Throughout our multiple worldwide offices, we are reshaping the way we work, offering flexible options that allow our people to work remotely, from the office, or a hybrid mix of both.
Whether you want to kick-start your career or accelerate it, Questrade is the place for you. We offer rich learning experiences and exciting career path possibilities. Here you will be challenged. You will make your path, constantly moving forward, bringing the future of fintech into existence.
Come shape your future at Questrade.