Top Benefits
About the role
Who We Are
Based in Toronto, Canada Pooch is a fast-growing pet gear company leading the way in functional, problem-solving products for dogs. From everyday essentials to category-defining innovations, we design gear that meets real needs and raises the bar for comfort, performance, and style in the pet industry.
Our Values
We stick together | We do the right thing | We are all entrepreneurs | We are product obsessed | We tell it like it is | We’ve got our customer’s back
The Role
We’re looking for a results-driven, strategic Ecommerce Manager to own and elevate the digital shopping experience. This role is pivotal to the success of our DTC business, responsible for driving growth through inventory planning, digital merchandising, website optimization, and cross-functional collaboration. You’ll play a key role in shaping and executing our ecommerce roadmap, ensuring every touchpoint is optimized for performance and aligned with our brand goals.
Key Responsibilities
- Lead Digital Merchandising Strategy
Oversee product presentation and optimization across the site to deliver a compelling, user-centric shopping experience. Leverage visuals, content, categorization, and promotions to drive engagement and conversion. - Drive the Ecommerce Roadmap
Define and execute the ecommerce roadmap, prioritizing key initiatives and aligning internal teams to drive progress toward business goals. - Optimize Website Performance
Use data to analyze the customer journey and site behaviour. Identify pain points and opportunities, and implement solutions to improve conversion rates, UX, and core KPIs. - Manage the Ecommerce Development
Own budgeting for digital development projects, ensuring smart investment decisions that maximize return and support scalable growth with development agency partners. - Lead Promotional Planning & Execution
Own promotional strategy from planning and execution to post-campaign analysis. Support product launches, seasonal campaigns, and other key initiatives that drive sales and engagement.Work cross-functionally with marketing teams to brief in website content. - Own Analytics & Reporting
Track ecommerce performance metrics regularly. Develop and share actionable insights to enhance customer acquisition, retention, and revenue growth. - Own Inventory Buying & Forecasting
Develop and manage inventory buying forecasts to ensure optimal stock levels and alignment with sales demand. Partner with cross-functional teams to ensure product availability and seamless fulfillment. - Own SEO Strategy & Execution
Lead SEO initiatives in partnership with internal stakeholders and external agencies to boost organic traffic and improve search visibility. Monitor performance and ensure continuous optimization. - Collaborate with Customer Experience
Partner closely with the CX team to integrate customer feedback and behavior insights into site improvements and content strategy.
Requirements:
- 4–6+ years of ecommerce experience in a DTC or consumer brand environment
- Proficiency in ecommerce platforms (Shopify preferred), Google Analytics, and SEO tools
- Strong analytical mindset with a passion for data-driven decision making
- Experience owning ecommerce merchandising, forecasting, and promotional calendars
- Proven track record in improving conversion rates, user experience, and organic traffic
- Comfort working cross-functionally and managing external partners/agencies
- Experience managing budgets and working within development or growth roadmaps
We Offer
- Competitive salary and vacation package (3 weeks to start)
- Hybrid opportunity based in Toronto— one in-office day per week
- A thoughtful, fun, and collaborative culture—where your ideas are heard and impact is real
- Full suite of employee benefits and product discounts
- A fast-paced, mission-driven environment where you’ll learn, grow, and make your mark
Canada Pooch values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Canada Pooch's recruitment process should contact careers@canadapooch.com. As required by legislation, Canada Pooch will consult with applications requesting such an accommodation to ensure that Canada Pooch's recruitment process considers their accessibility needs.
About Canada Pooch
We are designers of high quality, fashionable and functional pet outerwear and accessories located in Toronto, Canada. Helping your pooch brave the rain and cold in style is what we do best. Everything we do at Canada Pooch is guided by 3 main principles:
-
Your pup should be at least as stylish as you are, maybe more!
-
Function first – your pup needs to feel warm, comfortable and dry
-
Your pet deserves top quality fabrics and craftsmanship
Whether your pooch's schedule includes rigorous rural hikes, play sessions in the park, or casual city walks, our range of styles ensures versatility and the utmost protection. We obsess over every detail – just ask our resident product testing pooch, Bella the puggle. She inspires us every day to get down on all fours and sniff out life as a dog (that's how we developed the comfiest cosiest dog coats around)!
There's no denying the adorable charm of our product line, but it is the craftsmanship and functionality of Canada Pooch products that set us apart from the rest. We truly love animals, and strive to develop innovative, forward-thinking products that guarantee a positive experience for dogs and owners alike. Canada Pooch apparel and accessories do not contain any animal products. No down. No fur. No leather.
See you at the park!
Top Benefits
About the role
Who We Are
Based in Toronto, Canada Pooch is a fast-growing pet gear company leading the way in functional, problem-solving products for dogs. From everyday essentials to category-defining innovations, we design gear that meets real needs and raises the bar for comfort, performance, and style in the pet industry.
Our Values
We stick together | We do the right thing | We are all entrepreneurs | We are product obsessed | We tell it like it is | We’ve got our customer’s back
The Role
We’re looking for a results-driven, strategic Ecommerce Manager to own and elevate the digital shopping experience. This role is pivotal to the success of our DTC business, responsible for driving growth through inventory planning, digital merchandising, website optimization, and cross-functional collaboration. You’ll play a key role in shaping and executing our ecommerce roadmap, ensuring every touchpoint is optimized for performance and aligned with our brand goals.
Key Responsibilities
- Lead Digital Merchandising Strategy
Oversee product presentation and optimization across the site to deliver a compelling, user-centric shopping experience. Leverage visuals, content, categorization, and promotions to drive engagement and conversion. - Drive the Ecommerce Roadmap
Define and execute the ecommerce roadmap, prioritizing key initiatives and aligning internal teams to drive progress toward business goals. - Optimize Website Performance
Use data to analyze the customer journey and site behaviour. Identify pain points and opportunities, and implement solutions to improve conversion rates, UX, and core KPIs. - Manage the Ecommerce Development
Own budgeting for digital development projects, ensuring smart investment decisions that maximize return and support scalable growth with development agency partners. - Lead Promotional Planning & Execution
Own promotional strategy from planning and execution to post-campaign analysis. Support product launches, seasonal campaigns, and other key initiatives that drive sales and engagement.Work cross-functionally with marketing teams to brief in website content. - Own Analytics & Reporting
Track ecommerce performance metrics regularly. Develop and share actionable insights to enhance customer acquisition, retention, and revenue growth. - Own Inventory Buying & Forecasting
Develop and manage inventory buying forecasts to ensure optimal stock levels and alignment with sales demand. Partner with cross-functional teams to ensure product availability and seamless fulfillment. - Own SEO Strategy & Execution
Lead SEO initiatives in partnership with internal stakeholders and external agencies to boost organic traffic and improve search visibility. Monitor performance and ensure continuous optimization. - Collaborate with Customer Experience
Partner closely with the CX team to integrate customer feedback and behavior insights into site improvements and content strategy.
Requirements:
- 4–6+ years of ecommerce experience in a DTC or consumer brand environment
- Proficiency in ecommerce platforms (Shopify preferred), Google Analytics, and SEO tools
- Strong analytical mindset with a passion for data-driven decision making
- Experience owning ecommerce merchandising, forecasting, and promotional calendars
- Proven track record in improving conversion rates, user experience, and organic traffic
- Comfort working cross-functionally and managing external partners/agencies
- Experience managing budgets and working within development or growth roadmaps
We Offer
- Competitive salary and vacation package (3 weeks to start)
- Hybrid opportunity based in Toronto— one in-office day per week
- A thoughtful, fun, and collaborative culture—where your ideas are heard and impact is real
- Full suite of employee benefits and product discounts
- A fast-paced, mission-driven environment where you’ll learn, grow, and make your mark
Canada Pooch values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Canada Pooch's recruitment process should contact careers@canadapooch.com. As required by legislation, Canada Pooch will consult with applications requesting such an accommodation to ensure that Canada Pooch's recruitment process considers their accessibility needs.
About Canada Pooch
We are designers of high quality, fashionable and functional pet outerwear and accessories located in Toronto, Canada. Helping your pooch brave the rain and cold in style is what we do best. Everything we do at Canada Pooch is guided by 3 main principles:
-
Your pup should be at least as stylish as you are, maybe more!
-
Function first – your pup needs to feel warm, comfortable and dry
-
Your pet deserves top quality fabrics and craftsmanship
Whether your pooch's schedule includes rigorous rural hikes, play sessions in the park, or casual city walks, our range of styles ensures versatility and the utmost protection. We obsess over every detail – just ask our resident product testing pooch, Bella the puggle. She inspires us every day to get down on all fours and sniff out life as a dog (that's how we developed the comfiest cosiest dog coats around)!
There's no denying the adorable charm of our product line, but it is the craftsmanship and functionality of Canada Pooch products that set us apart from the rest. We truly love animals, and strive to develop innovative, forward-thinking products that guarantee a positive experience for dogs and owners alike. Canada Pooch apparel and accessories do not contain any animal products. No down. No fur. No leather.
See you at the park!