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Email Marketing Specialist

Clearoute Inc19 days ago
Thornhill, ON
$45,000 - $70,000/year
Senior Level
Full-time

Top Benefits

Discounted or free food
On-site gym
On-site parking

About the role

Job title: Email Marketing Specialist

Job Type: Contract, Full-Time

Location: Markham

About Clearoute
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We’re not your typical agency. For 25 years Clearoute has established itself as a growth partner. We strive to help others thrive. Clearoute is a next generation professional services company that offers pay to play programs and performance based programs and services across various verticals.

We employ a powerfully and uniquely integrated blend of services, including and not limited to insights, strategy, branding, marketing, loyalty, new media, business development and sales programs coupled with proprietary technology and data analytics to create compelling experiences and engaging relationships with your customers, employees and partners – with one goal in mind: to deliver measurable increases in loyalty, revenue and profits.

Job description

We have an exciting opportunity for an Email Marketing Specialist to be based at our Markham office. If you are someone who enjoys personalization and works every detail by combining data and technology then we are looking for you.

We are looking for a competent professional who can grasp consumer behavior trends and generate creative ideas to influence target market actions through relevant digital messaging. The goal of this role is to deliver effective marketing programs that will help develop the reputation and growth of our various clientele by displaying technical expertise in solving customer problems. This person will also oversee the technical implementation and troubleshooting of database marketing, scaling lead generation, customer acquisition and retention initiatives.

If you think this is the right role for you, then contact us because we want you to and help our clients attain new levels of success through your email marketing skills!

What you’ll do:

  • Planning, creating and executing a wide variety of email marketing campaigns to reach target audiences through appropriate social media channels, emails, etc.

  • Provide continual support through monitoring the performance of campaigns and providing feedback and improving the design and layouts of email for optimum reach.

  • Assist in analyzing marketing data to help shape future marketing strategies by designing and executing segmentation and content personalization strategies.

  • Ensure compliance with marketing regulations and provide expertise to the internal team, implementing best practices to, maintain a clean database, improve email deliverability and data integrity, etc.

  • Work closely with copywriter and content developers and send graphics requests to the designers

  • Following up on emails, securing email databases for future campaigns, compiling and purging email lists, etc.

  • Manage email marketing calendar, to ensure the team delivers work within deadlines.

Skills and Qualifications

  • 3+ years of experience as an email marketing specialist.

  • Bachelor's degree in Marketing, Media and Communication, creative writing or any applicable field.

  • Excellent communication and time management skills.

  • Experience in marketing data analytics and tools and a solid understanding of list management and segmentation.

  • Thorough understanding of marketing elements (traditional and digital) and marketing research methods.

  • Exceptional persuasive written communication skills and ability to write for different platforms and audiences.

  • Solid computer skills and knowledge of HTML, CSS.

  • Ability to effectively communicate with other team members and comfortable in collaborating and monitoring them while managing independent tasks and deadlines.

  • Strong desire to learn and grow - learning doesn’t stop when school ends, we are big believers in continuing to take courses and workshops to grow.

If you think you’re a fit, please apply.

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Job Types: Full-time, Permanent

Pay: $45,000.00-$70,000.00 per year

Benefits:

  • Discounted or free food
  • On-site gym
  • On-site parking
  • Paid time off

Schedule:

  • 8 hour shift
  • Monday to Friday

Ability to commute/relocate:

  • Thornhill, ON L3T 7T2: reliably commute or plan to relocate before starting work (required)

Work Location: In person

About Clearoute Inc

Public Relations and Communications Services
11-50

Your Growth Partner.

For 25 years, Clearoute has established itself as a next-generation professional services company that offers performance-based programs and services in the retail, packaged goods, health care, entertainment and real estate industries.

We employ a powerfully and uniquely integrated blend of strategy, business, marketing, media and sales programs and services coupled with proprietary technology platforms and data scientists to create deep and powerful relationships with your customers – with the ultimate goal of creating measurable increases in revenue and profits.

As a growth partner, we specialize in generating revenue, profits and loyalty for your business. We do this by driving better integration, alignment and execution between all revenue-related functions, including design, marketing, sales, customer support, pricing and revenue management.

We are joined at the hip to accomplish one mission: To help our clients grow and thrive, fast.