Web Merchandiser and Shopify Ecommerce Specialist
Top Benefits
About the role
Web Merchandiser & Shopify Ecommerce Specialist
Location: Remote/In-office/Hybrid – 2 days/week in office
Job type: Full-Time or Freelance
We’re looking for a Web Merchandiser & Shopify Ecommerce Specialist to drive conversions and optimize our online store. This role is ideal for someone with a strong background in e-commerce merchandising, UX, and data-driven decision-making. You’ll be responsible for curating product assortments, optimizing product pages, improving site navigation, and implementing strategies to enhance user experience and increase sales.
Key Responsibilities
E-Commerce Merchandising & Site Management
- Manage product listings, descriptions, pricing, and collections on Shopify.
- Optimize site navigation, filters, and product discovery to improve conversion rates.
- Execute product launches, promotions, and seasonal merchandising updates.
- Develop and maintain collection pages, ensuring products are well-organized and visually compelling.
- Work with the marketing team to align merchandising with campaign strategies.
- Work with Dev agency to manage development requests, site health and bug tracking
Conversion Rate Optimization (CRO) & UX
- Analyze customer behavior and site performance to identify areas for improvement.
- Implement A/B tests on product pages, navigation, and merchandising strategies.
- Optimize PDPs (product detail pages) for engagement and conversion.
- Ensure site speed, usability, and mobile-first experience are top-notch.
Shopify & E-Commerce Operations
- Troubleshoot Shopify issues and work with developers to enhance functionality.
- Maintain a seamless checkout experience and reduce friction in the buying process.
Analytics & Performance Tracking
- Monitor key e-commerce metrics (CVR, AOV, bounce rates, etc.) and report insights.
- Use data to adjust merchandising strategies for better performance.
- Support SEO efforts by optimizing product content and site structure.
Photoshoot Coordination
- Shot list development: Strategize and plan shot lists to maximize PDP pages, web banners and other marketing assets
- Model Casting Input
- Asset Review and Feedback: final image selections
- Assist in photoshoot planning and coordination and cross-functional Planning
Who You Are
- Experienced: 2-5 years in e-commerce merchandising, ideally with Shopify.
- Data-Driven: Comfortable analyzing performance metrics and making optimization decisions.
- Detail-Oriented: You have a sharp eye for presentation, UX, and site organization.
- Shopify-Savvy: You understand Shopify’s backend, including product setup, metafields, and theme customization.
- Problem-Solver: You troubleshoot site issues and work cross-functionally to improve the online store experience.
- Customer-Centric: You think like a shopper and know how to improve the buying journey.
Nice-to-Have Skills
- Experience with Klaviyo, Okendo, Google Analytics, and heat mapping tools, Figma and/or Canva.
- Understanding of SEO best practices for e-commerce (worked in partnership with an external agency).
- Basic HTML/CSS knowledge.
Why Join Us?
- Be part of a growing, dynamic brand that values creativity and innovation.
- Work in a fast-paced environment with opportunities to make a real impact.
- Collaborate with a passionate team that’s redefining how women shop for wardrobe essentials.
Want to join Rachel's team? Send your application to malessi@nolk.com
About Rachel
Rachel is you and it's us too; Carolyne and Mélanie, friends and coworkers for almost 10 years. We created Rachel together with the desire to bring a breath of fresh air to the tights industry and where our clients, and their voices would be at the heart of our business.
Now over 5 years old, Rachel is expanding with great ambitions. Today, we boast thousands of subscribers and shoppers with an increased focus on providing a range of sustainable and quality essentials. Our vision is to build strong and sincere relationships with each of our clients by listening to them, getting to know them and providing them with the experience they need across North America and Europe.
To do so, we've surrounded ourselves with the best team. Our people are at the heart of our business. It's thanks to them that we're able to offer quality products at fair prices, exclusive designs, the best online shopping experience possible, and above all, a brand that inspires.
Web Merchandiser and Shopify Ecommerce Specialist
Top Benefits
About the role
Web Merchandiser & Shopify Ecommerce Specialist
Location: Remote/In-office/Hybrid – 2 days/week in office
Job type: Full-Time or Freelance
We’re looking for a Web Merchandiser & Shopify Ecommerce Specialist to drive conversions and optimize our online store. This role is ideal for someone with a strong background in e-commerce merchandising, UX, and data-driven decision-making. You’ll be responsible for curating product assortments, optimizing product pages, improving site navigation, and implementing strategies to enhance user experience and increase sales.
Key Responsibilities
E-Commerce Merchandising & Site Management
- Manage product listings, descriptions, pricing, and collections on Shopify.
- Optimize site navigation, filters, and product discovery to improve conversion rates.
- Execute product launches, promotions, and seasonal merchandising updates.
- Develop and maintain collection pages, ensuring products are well-organized and visually compelling.
- Work with the marketing team to align merchandising with campaign strategies.
- Work with Dev agency to manage development requests, site health and bug tracking
Conversion Rate Optimization (CRO) & UX
- Analyze customer behavior and site performance to identify areas for improvement.
- Implement A/B tests on product pages, navigation, and merchandising strategies.
- Optimize PDPs (product detail pages) for engagement and conversion.
- Ensure site speed, usability, and mobile-first experience are top-notch.
Shopify & E-Commerce Operations
- Troubleshoot Shopify issues and work with developers to enhance functionality.
- Maintain a seamless checkout experience and reduce friction in the buying process.
Analytics & Performance Tracking
- Monitor key e-commerce metrics (CVR, AOV, bounce rates, etc.) and report insights.
- Use data to adjust merchandising strategies for better performance.
- Support SEO efforts by optimizing product content and site structure.
Photoshoot Coordination
- Shot list development: Strategize and plan shot lists to maximize PDP pages, web banners and other marketing assets
- Model Casting Input
- Asset Review and Feedback: final image selections
- Assist in photoshoot planning and coordination and cross-functional Planning
Who You Are
- Experienced: 2-5 years in e-commerce merchandising, ideally with Shopify.
- Data-Driven: Comfortable analyzing performance metrics and making optimization decisions.
- Detail-Oriented: You have a sharp eye for presentation, UX, and site organization.
- Shopify-Savvy: You understand Shopify’s backend, including product setup, metafields, and theme customization.
- Problem-Solver: You troubleshoot site issues and work cross-functionally to improve the online store experience.
- Customer-Centric: You think like a shopper and know how to improve the buying journey.
Nice-to-Have Skills
- Experience with Klaviyo, Okendo, Google Analytics, and heat mapping tools, Figma and/or Canva.
- Understanding of SEO best practices for e-commerce (worked in partnership with an external agency).
- Basic HTML/CSS knowledge.
Why Join Us?
- Be part of a growing, dynamic brand that values creativity and innovation.
- Work in a fast-paced environment with opportunities to make a real impact.
- Collaborate with a passionate team that’s redefining how women shop for wardrobe essentials.
Want to join Rachel's team? Send your application to malessi@nolk.com
About Rachel
Rachel is you and it's us too; Carolyne and Mélanie, friends and coworkers for almost 10 years. We created Rachel together with the desire to bring a breath of fresh air to the tights industry and where our clients, and their voices would be at the heart of our business.
Now over 5 years old, Rachel is expanding with great ambitions. Today, we boast thousands of subscribers and shoppers with an increased focus on providing a range of sustainable and quality essentials. Our vision is to build strong and sincere relationships with each of our clients by listening to them, getting to know them and providing them with the experience they need across North America and Europe.
To do so, we've surrounded ourselves with the best team. Our people are at the heart of our business. It's thanks to them that we're able to offer quality products at fair prices, exclusive designs, the best online shopping experience possible, and above all, a brand that inspires.