WHO WE ARE?

Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national and global awards; And the title of agency of the year in Canada in 2015-2017, the first Canadian media agency to win this award.

We are constantly reinventing ourselves. As media becomes more complex, so does our realm of expertise. We are continually improving our strategy and planning of traditional, digital and social media. We support our clients in all their media needs, from search engine marketing (SEM / SEO), business intelligence, programming and distribution!

Touché! has refused to become a "big company", choosing instead to be a "big start-up". Innovation, collaboration and passion are our core values and we care about our employees. We are looking to expand our passionate team.

Touché! It is the strength of a network, the agility of a start-up.

Your Role:

Touche! is experiencing growth and seeking a talented individual to join our Performance team as a Paid Social Senior Analyst Reporting to a Supervisor or Director, the Senior Analyst will be responsible for ensuring that all Paid Social Media deliverables are presented on time and of a high quality, and that all social advertising campaigns meet client objectives. This position will work closely with the Account Management and the Client Strategy & Development teams.

The Senior Analyst will ensure that social advertising programs are tasked properly, completed as scheduled and meet or exceed all client goals. A successful Senior Analyst will have great attention to detail and be able to take complete ownership of the process of getting tasks completed to bring value to our clients.

Key Responsibilities:

• Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
• Compile data across several social media platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
• Demonstrates strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans
• Assist in training new hires with fundamentals of paid social
• Lead team members to develop campaign plans and strategies
• Utilize campaign management tools to execute campaigns and improve overall performance
• Campaign budget pacing
• Develop interest targets following PHD and client-specific best practices
• Upload and launch campaigns in appropriate platforms
• Perform thorough quality checks to ensure accuracy of set up across team
• Input campaign billing information into Prisma billing system
• Monitor client, competitor and industry changes
• Support ad-hoc data requests for forecasting, billing, promotional performance, etc.
• Performs various other duties as assigned

What you bring:

• Must be able to manage multiple projects and deadlines, is proactive, detail oriented, and must possess outstanding follow-through skills while remaining accountable for work produced.
• Minimum 1 year experience in media with a focus on Paid Social and Performance
• Post-secondary education is required, either diploma or degree
• Strong technical understanding of basic Excel and Powerpoint skills
• Understanding of agency ad-serving or social campaign management tools is a plus; Google Ads Editor, CM, Google Analytics, Kenshoo, Marin, Omniture, Ad Parlour
• Previous experience with social media strategy and implementation, preferably in paid media campaigns
• Possesses understanding of Social advertising campaign management and optimization practices across Facebook, Snapchat, Pinterest LinkedIn, Twitter etc.and show that paid social campaigns can help clients meet their business goals
• Understanding of business concepts and client objectives in order to identify campaign expansion opportunities
• Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
• Possesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums
• Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur
• Facebook Blueprint certification a plus

Diversity & Inclusion:

Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.