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GTM Engineering - Growth Marketing

Workleap3 days ago
Mid Level
full_time

Top Benefits

Support each other in success or failure
Express yourself, evolve and develop your creativity
Environment that will adapt to your daily life and your needs

About the role

Company Description Workleap is a Montreal-based tech company on a mission to make work simpler.

Since 2006, we’ve been building game-changing products that tackle HR and IT’s biggest challenges.

Workleap operates two distinct product lines:

  • The Workleap Platform, an AI-powered HR solution designed to drive team performance and boost employee engagement.
  • ShareGate, the leading Microsoft 365 migration and governance solution, trusted by IT professionals worldwide for its unmatched simplicity.

Today, more than 20,000 companies rely on Workleap products to grow, lead, and operate with confidence.

We’re builders at heart, with a clear purpose: to craft the simplest products that deliver exceptional value for our customers. Period.

Job Description So, what will your new role look like? Workleap’s Growth Go-To-Market (GTM) squad wants every important signal, product usage, web intent, ad spend, and creative performance to flow into a single revenue engine. You’ll design and ship the AI-powered systems, dashboards, and playbooks that turn those signals into pipeline, faster learning cycles, and happier sellers. Think “embedded engineer inside Marketing & RevOps” rather than back-office ops.

Responsibilities:

  • Reusable automation modules – build backbone workflows (e.g., Clay, HeyReach, HubSpot, Snowflake, CommonRoom, SmartLead) that power dozens of outbound or nurture plays.
  • GTM playbooks & enablement – translate every module into crisp SOPs, Loom demos, and copy-ready plays for AI agents, SDRs, marketers, or CSMs.
  • Insight products – ship dashboards that surface ad ROAS, content engagement, and next-best-action suggestions.
  • AI agents & content generators – deploy LLM tooling for rapid research, message personalization, and creative testing at scale.
  • Data quality & deliverability – keep sender reputation ≥ 95 %, scores clean, and attribution airtight.

What does your future team looks like? The GTM Engineering team is a lean, AI-native group within Marketing’s function. It includes a Senior Manager (GTM AI Engineering) and a GTM Architect, and partners daily with Sales, Demand Gen, Brand, and Data to build intelligent systems that eliminate manual work and accelerate execution. We’re not a support function- we’re builders. If you're excited by AI's power to design smart workflows, automate decisions, and amplify human creativity across Sales and Marketing, you'll find both challenge and purpose here.

Qualifications

  • Growth-automation & full-stack engineering: shipping end-to-end features in Cursor/Python/TypeScript (Next.js), wiring REST & webhook APIs, and leaning on low-code orchestrators (n8n, Zapier) when it’s faster;
  • Generative-AI workflow design: expert in prompt engineering, LLM chaining/agent orchestration, and vector search; able to spin up reusable AI components in hours;
  • Funnel & performance analytics: fluent in SQL, cohort and conversion analysis, experimentation metrics, and dashboarding from warehouse to BI;
  • RevOps systems & deliverability: models CRM objects, sequencing and lead-routing logic, plus the sender-reputation and compliance safeguards that keep campaigns humming.

Nice-to-have:

  • PLG SaaS growth chops – you’ve operated inside a product-led funnel and know activation & expansion mechanics;
  • Shipped an AI agent – built and deployed an LLM-powered agent that solved a real business workflow;
  • Automated repetitive tasks with AI – turned a manual GTM or ops pain point into a fully hands-off process;
  • Built features with an AI SDK – hands-on with OpenAI, Vercel AI SDK, or similar frameworks for rapid prototyping;
  • Taught the community – published blog posts, Looms, or conference talks that explain technical concepts in plain language.

Who we are

We’re a team of curious minds and bold builders, brought together by a shared drive to make work simpler - and better - for everyone. Challenges fuel our creativity, fast-paced environments keep us sharp, and pushing boundaries is just part of how we operate. We believe the best ideas come from experimentation, rapid learning, and even the occasional discomfort - that’s where growth happens.

Since 2006, we’ve been rethinking the way teams work, blending creativity and tech to solve real problems in IT and HR. We move quickly, we learn constantly, and we always keep our customers at the center of what we do. If you're a proactive thinker who takes ownership, loves to collaborate, and isn’t afraid to leap into the unknown - you’ll fit right in.

Additional Information

At Workleap, we build together, we trust each other, and we support each other in success or failure. You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs.

We strive to create a healthy and inclusive work environment. This is everyone’s business.

Our Candidate Experience Flow at Workleap: Phone Screen - Virtual Interview using Microsoft Teams - Work Sample - Job Offer

We are looking forward to getting to know you!

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About Workleap

Software Development
201-500

Workleap is the one simple employee experience platform to elevate hybrid work.

From streamlining talent management to scaling productivity, Workleap lets you onboard new hires, engage people, develop talent, celebrate achievement and more.

With its growing collection of tools, Workleap allows you to listen to your employees, align your teams and grow everyone’s potential so they can deliver their best work.

With unparalleled simplicity, Workleap products are built to be operational from day one and to provide actionable insights quickly.

Trusted by more than 20,000 companies worldwide, Workleap continues to redefine the work experience so everyone can do their best work.