Who we are?

Our mission is to provide and deliver technology solutions which improve our clients' processes, workflow and profitability.

Position Summary

SolidCAD is seeking a strategic, bilingual Content Marketing Specialist to join our growing marketing team. This role is ideal for a content marketer who combines creativity with technical expertise, understands the fundamentals of modern digital marketing, and can execute strategies that attract, engage, and convert audiences.

This is a remote-first position but may require occasional on-site work or travel to client locations—primarily for the production of video content and customer success stories.
We are specifically looking for a candidate fluent in English and French, with a strong grasp of content strategy, SEO best practices, HubSpot automation, and video content management using Wistia.

In this role, you will...

Key Responsibilities

Content Strategy & Execution

• Own the planning and execution of SolidCAD’s content calendar aligned with business objectives and integrated campaign initiatives.
• Bring a strong visual sensibility to your work, ensuring all content—written and visual—supports SolidCAD’s brand consistency and design standards.
• Produce high-quality written and visual content across web, blog, email, and social channels, tailored to technical audiences and business buyers.
• Collaborate with the SEO Specialist, Field Marketers, and Demand Generation Specialist to ensure alignment across touchpoints.

SEO-Driven Content Creation

• Develop search-optimized blog content, landing pages, and promotional materials based on keyword research and campaign goals.
• Work closely with the SEO Specialist to monitor keyword rankings, identify content gaps, and drive organic traffic.

Email Marketing & HubSpot Automation

• Design and deploy marketing emails, help support the Demand Generation efforts with content for nurturing sequences and build campaign workflows using HubSpot.
• Leverage A/B testing, segmentation, and performance tracking to improve open rates, click-throughs, and conversions.

Video and Content Library Management

• Oversee SolidCAD’s video content hosted on Wistia, ensuring assets are organized, tagged, and easily accessible.
• Collaborate with internal stakeholders and external vendors to develop short videos, tutorials, and customer testimonials.

Sales Enablement & Customer Success Content

• Develop and maintain a growing library of brochures, presentations, case studies, and customer success stories that support buyer journeys and sales conversations.
• Partner with customer success and sales teams to identify content needs and storytelling opportunities.

Content Distribution & Advocacy

• Manage distribution of content across email, web, social media, and employee advocacy platforms like Sociabble.
• Support employee engagement on Sociabble through training, content preparation, and reporting on platform usage.

Analytics & Optimization

• Track performance KPIs such as content-driven lead generation, blog traffic, SEO rankings, video views, and email campaign metrics.
• Use data to make informed recommendations and continuously improve content strategy and performance.

Translation & Localization

• Oversee translation workflows using SmartCat, ensuring timely and culturally appropriate versions in both English and French.

What Success Looks Like
In the first 6–12 months, we’ll be looking for:

• Increased traffic to blog and website through organic and email channels.

• Growth in lead conversions from SEO-optimized and gated content.

• Increased usage and engagement with Wistia-hosted video content.

• Delivery of case studies and customer stories aligned to key verticals.

• Active content contributions to employee advocacy and campaign pipelines.

Sample Projects You May Work On

• Rewriting and optimizing legacy blog content for SEO.
• Launching a new customer success story program across verticals.
• Organizing the Wistia video library and tagging assets by solution or industry.
• Building automated email workflows in HubSpot to support campaign goals.
• Creating content for a new product launch or industry partnership.

About you...

Qualifications

• Bilingual in English and French with excellent written and verbal communication skills in both languages.
• Minimum of 4 years of experience in content marketing, digital marketing, or communications—preferably in a B2B or technical industry.
• Solid understanding of SEO best practices, keyword strategy, and content analytics.
• Hands-on experience with HubSpot (Marketing Hub: email, workflows, landing pages).
• Experience managing and organizing video content libraries using Wistia or equivalent tools.
• Strong visual storytelling skills and a creative eye for layout, typography, and brand consistency.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content and visual collaboration.
• Strong project management skills and ability to work cross-functionally.
• Experience coordinating freelance writers, designers, translators, or video producers is an asset.

Why choose us?

• Be part of a collaborative, forward-thinking marketing team that values creativity, experimentation, and growth.
• Competitive salary, comprehensive benefits, and hybrid flexibility.
• Professional development opportunities and a supportive environment that helps you sharpen both strategic and technical marketing skills.
• Make a direct impact in a leading Canadian technology consulting firm with a national presence.