Reports to: VP of Marketing

Direct Reports: Social Media Coordinator, Influencer & Events Coordinator

Type: Full-time

About DESIGNME DESIGNME is a Canadian indie haircare brand built on creativity, inclusivity, and confidence. We believe in empowering everyone to express themselves through hair that feels as good as it looks. As we grow, we're looking for a Brand Communications Manager to lead our voice across PR, social media, influencer, and content channels—driving brand awareness, engagement, and community connection.

Role Overview The Brand Communications Manager is a strategic, creative, out of the box and collaborative communicator who will oversee all brand-facing communication touchpoints—from earned media and social platforms to influencer programs and brand events.

This role will manage and mentor two team members: a Social Media Coordinator and an Influencer & Events Specialist, ensuring smooth execution of content, campaigns, and activations that align with our brand story and growth goals.

Key Responsibilities Leadership & Team Management · Manage and mentor a growing communications team (social and influencer), providing clear direction, structure, and support.

· Prioritize and assign projects, ensuring deadlines and KPIs are met.

· Foster a collaborative, solutions-oriented team culture that encourages innovation and accountability.

Brand & PR Communications · Managed relationship with our PR agency

· Develop and lead communication strategies to build DESIGNME’s brand equity.

· Manage media relations and outreach: write and distribute press releases, pitch to media, coordinate seeding and PR mailers.

· Cultivate relationships with key editors, writers, and PR partners in the beauty and lifestyle space.

· Lead brand messaging around seasonal launches, campaigns, and partnerships.

Social Media Strategy

· Oversee the development and execution of the organic social content calendar across all platforms (Instagram, TikTok, Pinterest, Linkedin,

· Collaborate with the Social Media Coordinator and creative team on content that is trend-aware, engaging, and aligned with DESIGNME’s voice and goals.

· Guide platform-specific strategies that prioritize growth, engagement, and conversion.

· Monitor community sentiment and support timely, on-brand interactions.

Influencer Marketing & Brand Activations

· Guide the strategy and execution of influencer campaigns, gifting programs, and brand collaborations.

· Work with the Influencer & Events Specialist to build authentic partnerships that deliver brand awareness and UGC.

· Oversee in-person and virtual events, pop-ups, and media/influencer activations.

· Track and report on campaign performance, ensuring strong ROI and alignment with brand objectives.

Qualifications · 3 to 4 years of experience in brand communications, PR, or social media, ideally in beauty, fashion, or lifestyle.

· Experience managing a small team or direct reports is a plus

· Strong track record of media placements and press relationships.

· Deep knowledge of social media, influencer strategy, and digital content trends.

· Excellent writing, editing, and verbal communication skills.

· Highly organized with strong project and people management abilities.

· Passion for beauty, haircare, and building community around a brand.

· Bilingual (English/French) is an asset.

Perks & Benefits · health benefits

· Remote work environment

· Haircare product allowance + access to industry events

· A dynamic, collaborative, and values-driven team

· Opportunity to shape and grow the voice of a fast-rising indie beauty brand