Director, Marketing
Top Benefits
About the role
Marketing Leadership opportunity with veritree , a growing technology company headquartered in Vancouver. This is one of the most exciting Director-level Marketing roles open right now in the Canadian tech sector! Tons of opportunity to build, innovate, and develop. Leading and mentoring a growing marketing team. There is tons of greenfield for the marketing team to explore in the coming years. veritree is a reputable Canadian company with growing brand recognition.
Who- the Company:
veritree is an award-winning climate tech start-up based in Vancouver, Canada. Launched in 2021, veritree’s technology measures and verifies the impact of global restoration efforts from the ground up. veritree is on a mission to plant 1 billion verified trees by 2030, collaborating with businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature, and people.
veritree is at “mature start-up” phase and is hiring for top talent to help them develop to the next step in the company’s journey. Recurring revenue SAAS model with multi-year contracts. The company has won various awards/accolades, is B-Corp certified, and is very values-based with a loyal and growing customer base.
What- the Role:
On behalf of veritree, Swim Recruiting is conducting the recruitment for a strategic and results-driven Director of Marketing to lead veritree’s marketing team and accelerate the company’s growth trajectory. This is a newly created role. The new Director will lead a marketing team of 6+ people and will collaborate closely with the senior leadership team (including sales, operations, finance, etc.).
This is a very well-rounded and fulfilling role. The Director will develop and lead on the execution of marketing strategies, define initiatives for demand generation and oversee multi-channel demand generation campaigns, and collaborate with sales and product teams to align go-to-market plans. The Director and their team will strengthen veritree’s brand position in the market via PR and earned media, and the Director will be a key storyteller and ambassador at events and online for the company’s mission and value proposition.
The Director and their team will make data-driven marketing decisions, and will apply strategy, creativity, business acumen, and a long term sustainable outlook when allocating resources across as a variety of marketing campaigns and initiatives.
The company already has excellent marketing processes, KPIs, metrics, data collection methods, and systems in place, but the Director of Marketing will continue to expand, improve, and innovate in the years to come- veritree already has solid, healthy roots but still has a lot of growing and flourishing to do! SWIM will provide interested candidates with a full job description outlining responsibilities and key outcomes in first 12 months.
Who- the Candidate:
The ideal candidate will have extensive marketing experience in the technology sector, with a proven track record of building demand generation and go-to-market teams, and aligning marketing strategies with sales objectives. Experience within venture-backed businesses is an asset.
We are looking for an individual with at least 10 years and ideally 12+ years of progressive B2B marketing experience, including at least 4 years directly leading and mentoring a marketing team (minimum 3 direct reports, ideally 7+).
Marketing leadership experience in the technology sector is a requirement . Recent and relevant experience with a recurring revenue B2B SAAS model is highly preferred, almost required. The more variety in customer base the better- veritree sells to customers in financial services, retail, CPG, technology, natural resources, etc., in multiple countries.
Qualified candidates will have worked with past/current employers during significant periods of change and growth
- i.e. exponential increase in revenues such as scaling up from $10M to $50M, working with a company during a significant acquisition, marketing for a company doing a new product roll-out or expanding into a new country or strategically exploring an entirely new customer vertical.
We are looking for someone who can concurrently MARKET and LEAD . We’re not looking for a lone wolf solo operator- this new Marketing Director needs to be someone who can take charge on a major marketing campaign in the same week that they are conducting 1x1s with their team, performance managing, conducting interviews, and training a new hire.
The work experience is of course important, but even more crucial are the soft skills! Some personality adjectives that come to mind to describe veritree’s ideal Director of Marketing include… entrepreneurial, innovative, self-motivated, inspiring, communicative, collaborative, humble yet confident, flexible, open-minded, excellent listener, adept negotiator, visionary, hungry, passionate, strategic, ethical, values-based, fun-loving, and friendly . The new Director of Marketing will be someone who is pumped to work with a bunch of folks who also embody the aforementioned character traits!
SWIM will provide interested candidates with a full list of desired qualifications.
How Much:
Let’s talk turkey! Base salary will be commensurate with work experience and qualifications, likely in the range of $150,000 to $200,000. The Director of Marketing will also be eligible for a bonus and long-term incentives. Total compensation in-line with hitting marketing goals, revenue targets, team performance and retention, etc. In addition, the Director of Marketing will receive a competitive health benefits plan, a generous amount of paid time off (and some work remote flexibility), an L&D budget, etc.
Where:
HYBRID . veritree is headquartered in Vancouver so the strong preference is to have someone living and working in Vancouver. That said, Swim Recruiting will also be considering qualified candidates who live elsewhere in Canada who have highly relevant experience and who can demonstrate the ability to effectively lead, inspire, and mentor from afar. The Director of Marketing will travel for business on around a quarterly basis (mostly within North America- for conferences, trade shows, conventions, leadership summits, etc.)
When & How to Apply:
Swim Recruiting has been engaged by veritree as the exclusive agency partner on this important search and will be presenting the profiles of short-listed candidates directly to the hiring team. If you already have a Recruiter at SWIM, please reach out very soon. If you do not yet have a contact at Swim Recruiting, please hit ' APPLY' to send us your resume. Custom cover letters are welcome and can be discussed as part of the selection and shortlisting process with Swim Recruiting; no need to provide cover letter upfront. Thank you!
About Swim Recruiting
Founded in 2007, Swim Recruiting is Vancouver’s leading recruitment consultancy providing Job Seekers and People Seekers with Permanent and Contract recruitment services in Information Technology, HR, Supply Chain, Operations and Finance & Accounting.
The Swim Team is made up of highly talented, knowledgeable and experienced Recruitment Professionals who are passionate about recruiting and take pride in working in partnership with you to ensure the best possible long-term match in the recruitment process.
By utilizing the latest recruitment tools, and bringing a modern, flexible, and personalised approach to the process, Swim Recruiting is not just an agency, but a complete Recruitment Intelligence Solution for your individual needs.
Take the plunge with us today.
Director, Marketing
Top Benefits
About the role
Marketing Leadership opportunity with veritree , a growing technology company headquartered in Vancouver. This is one of the most exciting Director-level Marketing roles open right now in the Canadian tech sector! Tons of opportunity to build, innovate, and develop. Leading and mentoring a growing marketing team. There is tons of greenfield for the marketing team to explore in the coming years. veritree is a reputable Canadian company with growing brand recognition.
Who- the Company:
veritree is an award-winning climate tech start-up based in Vancouver, Canada. Launched in 2021, veritree’s technology measures and verifies the impact of global restoration efforts from the ground up. veritree is on a mission to plant 1 billion verified trees by 2030, collaborating with businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature, and people.
veritree is at “mature start-up” phase and is hiring for top talent to help them develop to the next step in the company’s journey. Recurring revenue SAAS model with multi-year contracts. The company has won various awards/accolades, is B-Corp certified, and is very values-based with a loyal and growing customer base.
What- the Role:
On behalf of veritree, Swim Recruiting is conducting the recruitment for a strategic and results-driven Director of Marketing to lead veritree’s marketing team and accelerate the company’s growth trajectory. This is a newly created role. The new Director will lead a marketing team of 6+ people and will collaborate closely with the senior leadership team (including sales, operations, finance, etc.).
This is a very well-rounded and fulfilling role. The Director will develop and lead on the execution of marketing strategies, define initiatives for demand generation and oversee multi-channel demand generation campaigns, and collaborate with sales and product teams to align go-to-market plans. The Director and their team will strengthen veritree’s brand position in the market via PR and earned media, and the Director will be a key storyteller and ambassador at events and online for the company’s mission and value proposition.
The Director and their team will make data-driven marketing decisions, and will apply strategy, creativity, business acumen, and a long term sustainable outlook when allocating resources across as a variety of marketing campaigns and initiatives.
The company already has excellent marketing processes, KPIs, metrics, data collection methods, and systems in place, but the Director of Marketing will continue to expand, improve, and innovate in the years to come- veritree already has solid, healthy roots but still has a lot of growing and flourishing to do! SWIM will provide interested candidates with a full job description outlining responsibilities and key outcomes in first 12 months.
Who- the Candidate:
The ideal candidate will have extensive marketing experience in the technology sector, with a proven track record of building demand generation and go-to-market teams, and aligning marketing strategies with sales objectives. Experience within venture-backed businesses is an asset.
We are looking for an individual with at least 10 years and ideally 12+ years of progressive B2B marketing experience, including at least 4 years directly leading and mentoring a marketing team (minimum 3 direct reports, ideally 7+).
Marketing leadership experience in the technology sector is a requirement . Recent and relevant experience with a recurring revenue B2B SAAS model is highly preferred, almost required. The more variety in customer base the better- veritree sells to customers in financial services, retail, CPG, technology, natural resources, etc., in multiple countries.
Qualified candidates will have worked with past/current employers during significant periods of change and growth
- i.e. exponential increase in revenues such as scaling up from $10M to $50M, working with a company during a significant acquisition, marketing for a company doing a new product roll-out or expanding into a new country or strategically exploring an entirely new customer vertical.
We are looking for someone who can concurrently MARKET and LEAD . We’re not looking for a lone wolf solo operator- this new Marketing Director needs to be someone who can take charge on a major marketing campaign in the same week that they are conducting 1x1s with their team, performance managing, conducting interviews, and training a new hire.
The work experience is of course important, but even more crucial are the soft skills! Some personality adjectives that come to mind to describe veritree’s ideal Director of Marketing include… entrepreneurial, innovative, self-motivated, inspiring, communicative, collaborative, humble yet confident, flexible, open-minded, excellent listener, adept negotiator, visionary, hungry, passionate, strategic, ethical, values-based, fun-loving, and friendly . The new Director of Marketing will be someone who is pumped to work with a bunch of folks who also embody the aforementioned character traits!
SWIM will provide interested candidates with a full list of desired qualifications.
How Much:
Let’s talk turkey! Base salary will be commensurate with work experience and qualifications, likely in the range of $150,000 to $200,000. The Director of Marketing will also be eligible for a bonus and long-term incentives. Total compensation in-line with hitting marketing goals, revenue targets, team performance and retention, etc. In addition, the Director of Marketing will receive a competitive health benefits plan, a generous amount of paid time off (and some work remote flexibility), an L&D budget, etc.
Where:
HYBRID . veritree is headquartered in Vancouver so the strong preference is to have someone living and working in Vancouver. That said, Swim Recruiting will also be considering qualified candidates who live elsewhere in Canada who have highly relevant experience and who can demonstrate the ability to effectively lead, inspire, and mentor from afar. The Director of Marketing will travel for business on around a quarterly basis (mostly within North America- for conferences, trade shows, conventions, leadership summits, etc.)
When & How to Apply:
Swim Recruiting has been engaged by veritree as the exclusive agency partner on this important search and will be presenting the profiles of short-listed candidates directly to the hiring team. If you already have a Recruiter at SWIM, please reach out very soon. If you do not yet have a contact at Swim Recruiting, please hit ' APPLY' to send us your resume. Custom cover letters are welcome and can be discussed as part of the selection and shortlisting process with Swim Recruiting; no need to provide cover letter upfront. Thank you!
About Swim Recruiting
Founded in 2007, Swim Recruiting is Vancouver’s leading recruitment consultancy providing Job Seekers and People Seekers with Permanent and Contract recruitment services in Information Technology, HR, Supply Chain, Operations and Finance & Accounting.
The Swim Team is made up of highly talented, knowledgeable and experienced Recruitment Professionals who are passionate about recruiting and take pride in working in partnership with you to ensure the best possible long-term match in the recruitment process.
By utilizing the latest recruitment tools, and bringing a modern, flexible, and personalised approach to the process, Swim Recruiting is not just an agency, but a complete Recruitment Intelligence Solution for your individual needs.
Take the plunge with us today.