Top Benefits
About the role
Some of what you will do:
We are looking for a strategic, collaborative, and results-driven Director of Integrated Marketing for B2B to lead the development and planning of integrated marketing programs that support our B2B growth, drive acquisition, and engagement across our business customer base. Brands included in this portfolio include Staples Professional, Staples Preferred and our Small Medium Business portfolio (i.e. Denis, Monarch, Beatties & Supreme). Additionally, the Director will also work closely with the Senior Director of Integrated Marketing for B2C to drive any cross-channel and customer marketing opportunities to drive overall enterprise growth.
This role is pivotal in driving our acceleration plans of creating value for our customers and driving sales and revenue. The role will lead a high-performing team of managers and specialists, and work closely with cross functional partners across Merchandising, Sales and Marketing to ensure our business customer strategy is consistent, scalable, insights-driven, and aligns with corporate priorities.
The ideal candidate will have expertise in long-range planning, audience insights, campaign analysis, and integrated marketing execution to ensure alignment with fiscal objectives and budget.
Specifically, You Will:
- Lead the development of the annual B2B marketing calendar and integrated plans that align to business goals, key customer segments, and product priorities.
- Develop and execute long-range marketing plans aligned with fiscal year objectives and budget.
- Define campaign objectives, budget allocations, target audience, value proposition, and key messages.
- Conduct audience analysis, past campaign reviews, and market research to inform strategy.
- Collaborate with channel owners (e.g., digital, social, email, retail, and direct marketing) to determine optimal channel mix for maximum campaign effectiveness. Ensure consistent messaging and strategic alignment across all touchpoints.
Some of what you need:
- Post secondary degree/diploma with a focus in business, retail management or equivalent experience.
- Proficiency in marketing technologies, CRM platforms, and analytics tools.
- Strong expertise in developing and optimizing marketing campaigns to drive revenue growth, customer acquisition, and retention.
- Proven track record of leading multi-channel marketing campaigns with measurable success.
- Deep understanding of the B2B buyer journey and how to reach and influence decision-makers.
- Strong ability to interpret market trends, audience insights, and campaign performance data.
- Experience in budget management, fiscal planning, and resource allocation.
- Experience working in retail, business services, or eCommerce a strong asset 10+ years of experience in integrated marketing, campaign strategy, and B2B marketing.
Some of what you will get:
- Associate discount
- Health and Dental benefits
- RRSP/DPSP
- Performance bonuses
- Learning & Development programs And more…
#MakeAnImpact
#LI-Hybrid
Staples Canada is an equal opportunity employer committed to diversity and inclusion and we encourage applications from all qualified candidates, including those with disabilities.
About Staples Canada
We are the Working and Learning Company. We are building a community of exploration and discovery, a place where we can all work, learn and grow together. We are here to be a trusted ally, a resource and a sounding board, motivated to support our customers with expert knowledge, unique products and innovative services, made for the changing needs of today’s entrepreneurs, teachers, parents and students.
Founded in 1991, Staples Canada, The Working and Learning Company, is a privately-held company based in Richmond Hill, Ontario, with a network of over 300 stores across Canada. To learn more, visit www.staples.ca or follow @StaplesCanada on Facebook, Twitter and Instagram.
Top Benefits
About the role
Some of what you will do:
We are looking for a strategic, collaborative, and results-driven Director of Integrated Marketing for B2B to lead the development and planning of integrated marketing programs that support our B2B growth, drive acquisition, and engagement across our business customer base. Brands included in this portfolio include Staples Professional, Staples Preferred and our Small Medium Business portfolio (i.e. Denis, Monarch, Beatties & Supreme). Additionally, the Director will also work closely with the Senior Director of Integrated Marketing for B2C to drive any cross-channel and customer marketing opportunities to drive overall enterprise growth.
This role is pivotal in driving our acceleration plans of creating value for our customers and driving sales and revenue. The role will lead a high-performing team of managers and specialists, and work closely with cross functional partners across Merchandising, Sales and Marketing to ensure our business customer strategy is consistent, scalable, insights-driven, and aligns with corporate priorities.
The ideal candidate will have expertise in long-range planning, audience insights, campaign analysis, and integrated marketing execution to ensure alignment with fiscal objectives and budget.
Specifically, You Will:
- Lead the development of the annual B2B marketing calendar and integrated plans that align to business goals, key customer segments, and product priorities.
- Develop and execute long-range marketing plans aligned with fiscal year objectives and budget.
- Define campaign objectives, budget allocations, target audience, value proposition, and key messages.
- Conduct audience analysis, past campaign reviews, and market research to inform strategy.
- Collaborate with channel owners (e.g., digital, social, email, retail, and direct marketing) to determine optimal channel mix for maximum campaign effectiveness. Ensure consistent messaging and strategic alignment across all touchpoints.
Some of what you need:
- Post secondary degree/diploma with a focus in business, retail management or equivalent experience.
- Proficiency in marketing technologies, CRM platforms, and analytics tools.
- Strong expertise in developing and optimizing marketing campaigns to drive revenue growth, customer acquisition, and retention.
- Proven track record of leading multi-channel marketing campaigns with measurable success.
- Deep understanding of the B2B buyer journey and how to reach and influence decision-makers.
- Strong ability to interpret market trends, audience insights, and campaign performance data.
- Experience in budget management, fiscal planning, and resource allocation.
- Experience working in retail, business services, or eCommerce a strong asset 10+ years of experience in integrated marketing, campaign strategy, and B2B marketing.
Some of what you will get:
- Associate discount
- Health and Dental benefits
- RRSP/DPSP
- Performance bonuses
- Learning & Development programs And more…
#MakeAnImpact
#LI-Hybrid
Staples Canada is an equal opportunity employer committed to diversity and inclusion and we encourage applications from all qualified candidates, including those with disabilities.
About Staples Canada
We are the Working and Learning Company. We are building a community of exploration and discovery, a place where we can all work, learn and grow together. We are here to be a trusted ally, a resource and a sounding board, motivated to support our customers with expert knowledge, unique products and innovative services, made for the changing needs of today’s entrepreneurs, teachers, parents and students.
Founded in 1991, Staples Canada, The Working and Learning Company, is a privately-held company based in Richmond Hill, Ontario, with a network of over 300 stores across Canada. To learn more, visit www.staples.ca or follow @StaplesCanada on Facebook, Twitter and Instagram.