Content Strategy and Insights, Vice President
About the role
Job Description
As the Vice President of Content Strategy and Insights, you will lead the development and execution of content strategies that drive engagement and support business objectives. You will work closely with cross-functional teams to ensure alignment and effectiveness of content across various channels.
Main Responsibilities
- Develop and implement comprehensive content strategies.
- Collaborate with marketing, product, and sales teams to create impactful content.
- Analyze content performance and provide insights for continuous improvement.
- Lead a team of content creators and strategists.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 10+ years of experience in content strategy or marketing.
- Proven track record of leading successful content initiatives.
Preferred Qualifications
- Master’s degree in a related field.
- Experience in the financial services industry.
- Strong analytical skills and ability to interpret data.
Additional Information
- This position is based in New York, New York, United States.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
http://rbc.com/legalstuff.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
https://www.rbc.com/conditions-dutilisation/
Content Strategy and Insights, Vice President
About the role
Job Description
As the Vice President of Content Strategy and Insights, you will lead the development and execution of content strategies that drive engagement and support business objectives. You will work closely with cross-functional teams to ensure alignment and effectiveness of content across various channels.
Main Responsibilities
- Develop and implement comprehensive content strategies.
- Collaborate with marketing, product, and sales teams to create impactful content.
- Analyze content performance and provide insights for continuous improvement.
- Lead a team of content creators and strategists.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 10+ years of experience in content strategy or marketing.
- Proven track record of leading successful content initiatives.
Preferred Qualifications
- Master’s degree in a related field.
- Experience in the financial services industry.
- Strong analytical skills and ability to interpret data.
Additional Information
- This position is based in New York, New York, United States.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
http://rbc.com/legalstuff.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
https://www.rbc.com/conditions-dutilisation/