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Manager, Sports Marketing, Communications & Fan Experience

Mohawk College21 days ago
Hamilton, ON
CA$87,239 - CA$109,049/year
Senior Level
Full-time

Top Benefits

Progressive vacation plan starting with 22 vacation days per year plus holiday closure
Defined Benefit pension plan (CAAT) with contributions matched by Mohawk College
93% top up of maternity and parental leave pay for 52 weeks

About the role

Manager, Sports Marketing, Communications & Fan Experience

Status: Full Time

Hours: Monday – Friday, 35 hours/week

Home Campus: Fennell (fully on-site)

Rate of Pay: Payband 10 ($87,239 - $109,049 per year)

Posting Date: June 27th, 2025

Closing Date: July 4th, 2025 at 7:00 pm EST

We believe the rich diversity among our students and the communities we serve should be reflected within our workforce. As educators, we believe it is important to act and show leadership in advancing the principles of reconciliation, equity, diversity, and inclusion in our community.

Reporting to the Director of Athletics, the Manager, Sports Marketing, Communications & Fan Experience is responsible for overseeing and managing the strategic planning, implementation, and coordination of all athletic communications and marketing, media relations, and events related to the Department of Athletics and Recreation.

The incumbent will manage the development and execution of marketing and communications strategies to strengthen and promote the Mountaineer athletics brand. This shall include advertising, promotion, branding, electronic communications, annual marketing and communications tools, marketing research and analysis, and recommendations regarding product and service development within the Department. The incumbent will take a leadership role in overseeing all aspects of athletic media relations and communications, ensuring consistent messaging across multiple platforms.

In addition, the incumbent will manage all traditional game day sports information operations, including the production of marketing materials, coordinating photography, handling in-game and post-game score and statistical updates, managing live stream broadcasts, and overseeing post-game videos and recaps. The incumbent will also manage the coordination of resources and staff involved in these operations, ensuring smooth execution and optimal media exposure for Mountaineer athletics.

What you’ll be doing:

Digital Content & Sports Information

  • Oversees the strategic planning, production, and distribution of all athletic publications, including game programs, media guides, weekly releases, game recaps, and feature stories.
  • Provides leadership in the ongoing development and maintenance of the athletic department’s website.
  • Manages the execution of all digital video content for online platforms, including digital media guides, preseason features, game highlights, post-game recaps, and promotional shorts.
  • Directs the compilation, accuracy, and dissemination of official statistics, rosters, and results for all varsity sports.
  • Verifies and submits official rosters and statistical data to CCAA and OCAA, and coordinates the nomination process for weekly and seasonal conference awards.
  • Acts as the primary liaison with media outlets, conference offices, and peer institutions, ensuring timely and accurate responses to information and interview requests.
  • Provides strategic oversight of all athletic department social media channels, ensuring consistent branding, timely updates, and engagement with key audiences.
  • Leads the student-athlete recognition and awards process, including the identification and nomination of candidates for conference and national honours.
  • Serves as an active member of the Mohawk Varsity Hall of Fame committee, contributing to the selection and celebration of distinguished athletic achievements.
  • Use analytical skills to perform detailed analyses to assess effectiveness of email, website and social media as communications tools for connecting with key stakeholders and students.
  • Manages staffing of all sports information and game day staff, including score table staff, photographers and videographers for home games.

Marketing, Communication & Social Media

  • Leads the development and execution of a comprehensive digital marketing and communications strategy for Mohawk Athletics, ensuring alignment with institutional goals and objectives.
  • Oversees the tracking and analysis of consumer engagement across all media platforms, using insights to develop targeted marketing plans and initiatives.
  • In partnership with the Director of Athletics, devises and implements promotional strategies aimed at increasing attendance at intercollegiate games, with a focus on engaging students, staff, and the broader Mohawk community.
  • Manages advertising and promotional efforts for the David Braley Athletic and Recreation Centre, including internal and external campaigns for varsity games, athletic facilities, tournaments, and special events.
  • Oversees the creation of online publications, sport programs, yearbooks, newsletters, and coordinates recruitment event attendance.
  • Serves as the primary communications liaison on the host committee for national and provincial tournaments, ensuring seamless media relations and managing all media and communications efforts for these events.
  • Manage the distribution of press releases, newsletters, media kits, and internal communication materials.
  • Manage live coverage of games, events and behind-the-scenes moments on multiple social platforms, including photography, video production, graphic design and storytelling.

Game Day & Events

  • Lead planning and execution of game day operations, fan engagement, and in-venue experiences.
  • Work in close contact with the Manager, Athletics and Recreation in the David Braley Athletic & Recreation Centre to plan and execute game days and other events.
  • Manage event logistics, promotions for sports events and community outreach.
  • Manage VIP experiences, media access and hospitality arrangements.
  • Ensure seamless integration of sponsor activations and marketing materials on-site.
  • Collaborate with other College Departments to develop and execute theme nights for game days and other partnerships to help expand and grow the Mountaineer brand.
  • Act as a liaison between the Department and College’s Broadcast Program or other entity supporting the Mountaineer Sports Network live streams.
  • Provide experiential learning experiences for students through sport information, game day, and broadcast production.

Management of Others

  • Manages the scheduling and performance of all staff and student staff involved in sports information, including game-day photographers and videographers, as well as all game day staff including table statistics staff, sweepers and additional support.
  • Meets all supervisor obligations under the Occupational Health and Safety Act and supports continuous improvement of health and safety and equity, diversity and inclusion at Mohawk College.

Other duties as assigned.

What you’ll bring to the role:

  • 3 year diploma in a relevant field of study with an emphasis on Sports Marketing, Creative Advertising, Communications, Marketing or equivalent.
  • 5 years of hands-on experience planning and managing a sport tournament or major event (e.g., provincial or national championship tournament) in a Sport Information, Marketing, Communication and/or Media role
  • Experience in managing staff, interns, volunteers in a fast-paced environment
  • Experience in developing and executing marketing campaigns – especially in digital, print, and social media formats
  • Experience coordinating live streams, interviews or highlight reels
  • Excellent oral and interpersonal skills when dealing with the public
  • Advanced computer skills with respect to design and creative publications and materials
  • Demonstrated experience coordinating a sport event video and photography
  • Adobe Creative Cloud (Photoshop, Lightroom, InDesign, Premiere Pro)
  • Content Management System (SIDEARM Sports, PrestoSports, or something similar)
  • Knowledge of HTM/CSS, SEO, and Web Analytics (e.g., Google Analytics)
  • Basic Photography and Videography skills
  • Superior writing ability, excellent organizational and problem-solving skills
  • First Aid, CPR Training
  • Social Media Management Tools (e.g., Hootsuite, Sprout Social)
  • Valid Driver’s License
  • Ability to work independently, meet deadlines and manage multiple projects simultaneously
  • Demonstrated commitment and understanding of human rights, equity, diversity, inclusion, and accessibility
  • The ability to communicate and work effectively with diverse students, employees, and communities

What we offer:

  • Progressive vacation plan starting with 22 vacation days per year plus holiday closure.
  • Defined Benefit pension plan (CAAT) with contributions matched by Mohawk College.
  • 93% top up of maternity and parental leave pay for 52 weeks.
  • Annual employee performance incentive program.
  • Comprehensive benefits package including health, dental, vision, paramedical services (massage therapy, acupuncture, naturopath, psychotherapy and psychology), short-term and long-term disability.
  • Ability to take courses at a reduced rate for employees and dependents.

To find out more about working at Mohawk College, please visit https://www.mohawkcollege.ca/about-mohawk/careers-at-mohawk

We are committed to reconciliation and nurturing an inclusive, diverse, equitable, and accessible (IDEA) environment for everyone who learns and works at Mohawk College. We welcome applications from racialized persons, women, Indigenous people, persons with disabilities, 2SLGBTQIA+ persons, and others who may contribute to the further diversification of ideas.

The College is committed to fostering inclusive ad barrier-free recruitment and selection processes. If you require accommodation during any stage of the recruitment process, please contact Human Resources.

To learn more about Mohawk College’s commitments, please visit the Mohawk College strategic plan webpage: https://www.strategicplan.mohawkcollege.ca/

About Mohawk College

Higher Education
1001-5000

Mohawk College educates and serves 30,000 full-time, part-time, apprenticeship and international students at three campuses and two City School locations at the Eva Rothwell Resource Centre and the Central Public Library in Hamilton, Ontario, Canada. The college has ranked first among all Greater Toronto and Hamilton Area colleges in student satisfaction for seven consecutive years and first in graduate satisfaction for the past five years. Mohawk ranks 15th among all colleges in Canada for applied research activity and has been named among Canada’s greenest employers and the region’s top employers for the past three years.

Mohawk offers 164 postsecondary programs and is one of the largest trainers of apprentices in Ontario, providing training to more than 4,000 apprenticeship students annually at the Marshall School of Skilled Trades & Apprenticeship in Stoney Creek, Ontario.

Since its founding in 1967, more than 115,000 students have graduated from Mohawk College.