About the Role

Richardson Sport Inc. is seeking a strategic and creative  Communications & Marketing Lead

 to oversee and drive communications, branding, and digital marketing efforts across our three companies. This individual will play a critical role in driving conversions, increasing brand awareness, and managing multi-brand social portfolios while working independently and collaboratively to support business growth. This position offers a unique opportunity to lead and innovate marketing initiatives across a diverse portfolio of organizations, including Braefoot Community Association (nonprofit and childcare sector), BestCoast Outfitters (paddling industry), and Richardson Sport (youth sports and recreation programs)

Key Responsibilities

Marketing & Communications Strategy

• Develop and execute communications strategies that align with business objectives and sales goals for all three companies.
• Lead A/B testing for email campaigns, ads, and landing pages to optimize click-through rates and conversions.
• Plan and launch multi-channel campaigns aimed at increasing registrations, sales, and overall engagement.
• Create and manage monthly marketing calendars tailored to each brand.

Social Media Management

• Own and manage the social media presence of three different brands (Facebook, Instagram, TikTok, etc.).
• Create, schedule, and publish engaging and brand-aligned content daily.
• Monitor engagement, respond to DMs and comments promptly and with professionalism.
• Leverage analytics to report on growth, engagement, and campaign effectiveness to adjust tactics and strategies accordingly.
• Drive traffic from social channels to the website and sales platforms with compelling calls-to-action.

Creative Content & Branding

• Design and produce branded digital assets (e.g., graphics, reels, promotional materials).
• Stay on top of trends in digital marketing, youth sports, and family programming to keep content fresh and relevant.
• Collaborate with team members to generate ideas for promotions and campaigns.

Sales-Focused Marketing

• Identify and act on opportunities to increase conversions through targeted marketing tactics.
• Use data to inform where and how marketing efforts are impacting sales or registration numbers.
• Develop partnerships, community engagement opportunities, or social proof to support marketing success.

Website and Email Marketing

• Maintain and update website content to reflect sales windows, seasonal campaigns, and ongoing business developments
• Optimize websites and product pages for search engine performance (SEO) to improve visibility and rankings
• Plan, develop, and curate engaging email newsletters for all three companies
• Monitor and refine email automation workflows to enhance engagement and efficiency

Project & Portfolio Management

• Effectively manage tasks, timelines, and marketing content across three business portfolios.
• Seamlessly shift focus between brands as needed, maintaining clarity and brand consistency.
• Update company drives, branding guides, and communications manuals.

Communications & Customer-Facing Support

• Prepare business proposals, grant applications, award submissions, and other public relations materials in alignment with organizational goals and priorities.
• Provide in-store marketing support by promoting products and course offerings.
• Deliver exceptional customer service across all communication channels and in person.

Team Collaboration & Support

• Assist the Director of Operations and CEO with high-level initiatives, reporting, or administrative support.
• Contribute to a fun, supportive, and inclusive team culture.
• Take initiative and act as a self-starter who follows through with minimal supervision.

Qualifications

• Proven experience in marketing, communications, or social media management (multi-brand preferred).
• Demonstrated success in using social media to drive conversions and engagement.
• Proficiency in Canva, CapCut, Meta Business Suite, Mailchimp (or similar email marketing tools), and basic analytics tools.
• Experience with e-commerce platforms, website management tools (e.g., Shopify and Wix), and search engine optimization (SEO) is considered a huge asset.
• Excellent written communication skills and strong attention to detail.
• Highly organized, able to multitask and prioritize independently.
• Background in youth programs, sports, or community-based organizations is an asset.
• Retail experience and customer service skills are an added bonus.

Schedule:

• Weekday availability with occasional weekend and weeknight as needed for all events
• Daytime hours (35-40 hours per week)

Salary:

• $50,000 annually
• Benefits Include:
• Professional development opportunities
• Extended Health and Dental
• Flexible work environment (hybrid/remote options where applicable)
• Team-oriented, supportive workplace culture

To Apply:

Submit your resume and a brief cover letter that highlights your experience in multi-brand marketing, content creation, and growing online engagement. Include examples or a portfolio if available.