The Durham District School Board acknowledges that many Indigenous Nations have longstanding relationships, both historic and modern, with the territories upon which our school board and schools are located. Today, this area is home to many Indigenous peoples from across Turtle Island. We acknowledge that the Durham Region forms a part of the traditional and treaty territory of the Mississaugas of Scugog Island First Nation, the Mississauga Peoples and the treaty territory of the Chippewas of Georgina Island First Nation. It is on these ancestral and treaty lands that we teach, live and learn.

This statement was co-created in partnership with the Mississaugas of Scugog Island First Nation and the Chippewas of Georgina Island.

The Social Media Lead is responsible for managing the Durham District School Board's (DDSB) social media presence to inform, engage, and inspire students, families, staff, and the broader community.

Working with the Communications Manager and Strategists, this role spearheads the development of platform-specific strategies and content across channels such as Instagram, Facebook, TikTok, LinkedIn, and others — ensuring alignment with DDSB's mission, priorities, and brand. As the voice of the Board on social media, the Social Media Lead manages community interactions, drives engagement, monitors sentiment, and continuously evaluates performance to optimize reach and impact.

Key Responsibilities 2. Content Creation & Curation 3. Community Management & Engagement 4. Social Listening & Issues Monitoring 5. Analytics & Reporting Skills and Competencies :

• Strategy & Planning
• Working with the Communications Manager and Strategists, lead the development and evolution of DDSB's social media strategy, aligned to communications priorities, strategic plan, and audience needs.
• Develop and manage an integrated content calendar in collaboration with the Communications team to ensure a steady stream of timely, relevant, and engaging content.
• Provide platform guidance, identify emerging trends, and recommend new tools or channels that support engagement goals.
• Create compelling, student- and family-centered content (visual, written, video, interactive) for various platforms.
• Collaborate with schools, departments, and students to source stories and user-generated content that reflects DDSB's diversity, learning, and community.
• Ensure all content adheres to DDSB brand, accessibility (AODA), and equity standards.
• Actively monitor and respond to questions, comments, and messages across social platforms, providing timely, empathetic, and appropriate responses.
• Escalate concerns or inquiries to relevant departments, ensuring follow-through and issue resolution.
• Foster a positive, respectful online tone that reflects DDSB's values and supports community trust.
• Monitor social media sentiment, trends, and issues relevant to public education, the region, and the DDSB brand.
• Provide real-time insights to the Communications team and senior leadership, including risk identification or reputational concerns.
• Track and analyze performance using tools like Meta Business Suite, Sprout Social, or native platform insights.
• Provide regular reports and recommendations based on KPIs (e.g., engagement rates, impressions, reach, response time, follower growth).
• Test and optimize content types, timing, and format based on data-driven insights.
• Exceptional written and visual storytelling skills tailored to digital platforms.
• Strong knowledge of social media strategy, platform algorithms, and best practices.
• Ability to manage multiple platforms and priorities in a fast-paced environment.
• Experience with photography, video editing, graphic design (e.g., Canva, Adobe Creative Suite).
• Strong interpersonal and relationship-building skills.
• Sound judgment, tact, and discretion, especially in handling sensitive or high-profile issues.
• Analytical mindset with proficiency in reporting and performance measurement.
• Awareness of equity, inclusion, and cultural responsiveness in digital communications.

Education

• University degree or College diploma in Communications, Public Relations, Journalism, Marketing, Digital Media, or a related field. Equivalent combination of education and relevant experience will be considered.

Experience

• Minimum 3 years of progressive experience in a communications or digital marketing role, with a focus on social media strategy, content creation, and community engagement.
• Experience managing branded social media accounts in an organization or public-sector setting.
• Experience working with analytics tools and scheduling platforms (e.g., Hootsuite, Sprout, Buffer, Meta Business Suite).

Additional Requirements

• Provide a current Criminal Background Check with vulnerable sector screening upon hire.
• This is a contract position that ends June 26, 2026

Equity and Inclusion The Durham District School Board recognizes Indigenous rights are distinct. In the exercise of those rights, Indigenous staff and students shall not be subjected to actions with the aim or effect of depriving these distinct rights.

The DDSB is dedicated to creating a welcoming and inclusive environment for all. We are committed to reflecting the diverse communities we serve and encourage applications from candidates who bring a variety of experiences and backgrounds. We adhere to fair, transparent hiring practices and are committed to equity and accessibility throughout the recruitment process. If you need accommodation during the application process, please let us know, and we will work with you to meet your needs.

Ignite Your Career At the Durham District School Board (DDSB), we inspire the lives of over 80,000 students. Our diverse communities are places where your impact will be felt every day.

Picture yourself in a workplace where your ideas are celebrated, and your growth is a top priority. Here, collaboration and innovation thrive. Whether you're directly inspiring young minds or providing essential support behind the scenes, your contributions will have a meaningful impact on students and the community.

We welcome you to bring your experiences, your passions, and your talents to our inclusive community. Join us and be part of a team that values your well-being as much as your contributions. Ignite your potential at DDSB and help us make a difference, one student at a time.