To be considered for this role, please submit your resume and provide detailed responses to the questions listed in the job posting.

myMarketing is an innovative full-service digital marketing agency built around a subscription model for 7 to 8-figure businesses. We help high-growth companies optimize and scale with comprehensive marketing solutions, leveraging data-driven strategy, automation, and AI-powered tools to do so. Our team values transparency, efficiency, and top-tier digital execution. We invest in the latest tools, support creative problem-solving, and foster a culture of openness, curiosity, and continuous learning. If you thrive in a collaborative, high-performance environment that rewards innovation, you’ll fit right in at myMarketing.

Introduction to the role
As a Cold Outreach Specialist and Digital Marketing Strategist at myMarketing, you’ll take the lead on outbound lead generation for our clients. You’ll own the process of planning, writing, and launching multi-channel campaigns—primarily cold email (using Instantly) and LinkedIn message automation (using We-Connect)—and handle everything from strategy to execution and reporting. Working closely with founders and marketing teams, you’ll get to know each client’s goals and audience, then craft targeted outreach that delivers real results.

This is a hands-on role where you’ll manage the full process, from building lead lists to booking meetings and analyzing results. You’ll have access to internal resources, including designers and custom AI tools, plus regular collaboration with an experienced strategist to sharpen your approach.

If you enjoy combining creative strategy with hands-on work and want to see the direct impact of your efforts, you’ll thrive in this role and grow with a team that values your skills.

Learning and Growth Opportunities

In this role, you’ll have real ownership over your work, partnering directly with high-growth clients across various industries. Every campaign gives you room to experiment, try new ideas, and see the impact of your efforts.

You’ll collaborate with specialists in design, branding, advertising, and more, while working with the latest tools, including custom AI solutions. With ongoing training and a culture of knowledge sharing, you’ll keep learning and expanding your expertise.

At myMarketing, career growth depends on your results and initiative. If you’re proactive, adaptable, and curious, you’ll have plenty of chances to take on new responsibilities and advance your career as the company grows.

Who You Are

You’re a proactive self-starter who loves outbound marketing and lead generation. You enjoy connecting with people, experimenting with messaging, and turning cold prospects into real opportunities.

You’re confident managing your own projects and communicating directly with clients, from first call to campaign results. Your English skills are excellent, and you can tailor your message for any audience.

You have hands-on experience running outbound campaigns, using digital marketing tools, and making decisions based on data. You stay up to date on industry trends, adapt quickly, and like to try new approaches. If you’re entrepreneurial, collaborative, and perform well in a high-accountability environment, you’ll thrive here.

Responsibilities

You will:

• Plan, write, and execute cold outreach campaigns across email, LinkedIn, and similar platforms, taking ownership from strategy through to execution and reporting.
• Research and identify target audiences and decision-makers, continually refining lead lists based on client ICPs.
• Conduct discovery sessions and collaborate with clients to understand important aspects of their business, such as their mission, audience, and market landscape, ensuring campaigns align with their goals and messaging.
• Build and segment lead lists, verify contact data, and set up campaigns using tools like Instantly and We-Connect, following best practices for deliverability and compliance.
• Monitor and optimize campaign performance, using A/B testing, analytics (Google Analytics, Tag Manager, Zapier), and regular reporting to improve results and provide actionable insights.
• Create and manage follow-up sequences, email blasts, and drip campaigns to nurture leads and drive conversion through the sales funnel.
• Work with other team members to manage design assets, landing pages, booking calendars, and sales enablement materials that support outreach.
• Communicate directly with leads to qualify interest and transition opportunities to the right team members; maintain regular client communication as their main point of contact.
• Stay up to date with cold outreach trends, tools, and best practices; contribute to process improvements and support the team by documenting and enhancing SOPs.
• Participate in internal meetings, peer reviews, and ongoing training; proactively develop your skills and support broader marketing efforts as needed.
• Present deliverables to clients and guide the clients' marketing efforts with strategic cold outreach recommendations aligned to their goals.
• Manage a book of clients, serving as their primary point of contact and dedicated cold outreach specialist, with regular communication maintained through emails and meetings.
• Use and help improve our custom-built AI tools through feedback and collaboration with the internal team.
• Consistently achieve measurable outcomes set by OKRs, manage assigned client hours effectively, and follow company SOPs for quality and accountability.

Compensation & Benefits

• Competitive base salary with a performance-based bonus structure.
• Compensation is tied to client volume, revenue growth, client retention, and overall performance.
• Opportunity for high earnings as your book of business grows.
• Remote role, with some in-person meetings in Ottawa.
• Company perks including health benefits, profit sharing, and professional development support.

Skills and Qualifications

You are:

• Fluent in English, with exceptional written and verbal communication skills. Able to craft persuasive, clear, and engaging outreach messaging for a variety of audiences.
• 2+ years of hands-on experience executing cold outreach and outbound lead generation campaigns (email, LinkedIn, or other channels) in a B2B environment. Agency experience is an asset.
• Deep understanding of cold email best practices, including deliverability, inbox/domain setup, warm-up protocols, and compliance requirements.
• Proficient with outbound and automation tools such as Instantly AI, We-Connect, Lemlist, and similar platforms. Skilled in lead list building, segmentation, and contact verification.
• Comfortable with analytics and reporting, using platforms like Google Analytics, Tag Manager, Zapier, and related tools to track and optimize campaign performance.
• Strong organizational and project management skills. Able to balance multiple clients, priorities, and deadlines in a fast-paced environment with high accountability.
• Collaborative by nature, able to work closely with designers and other marketing specialists to execute cohesive campaigns and deliverables.
• Adaptable and eager to learn: open to new ideas, tools, and approaches, and willing to provide feedback to help shape internal processes and AI tools.
• Confident in client-facing roles: skilled at leading discovery calls, presenting strategy and results, and acting as a consultative partner for assigned clients.
• Experience building landing pages, setting up booking calendars, or managing sales enablement assets is a plus.
• Tech-savvy, with a strong interest in leveraging AI and automation to drive performance and efficiency.
• Detail-oriented, analytical, and naturally proactive in identifying opportunities for improvement.
• Driven by results, motivated to hit KPIs and deliver measurable ROI for clients.
• Degree in marketing, communications, business, or a related field is preferred but not required.

This role is ideal for marketing professionals who have a proven track record in building and executing successful outbound campaigns, managing client relationships, and consistently delivering measurable results. As a specialist at myMarketing, you’ll have the autonomy to own your strategies and execution while being supported by a collaborative team of experts. This is a unique opportunity to elevate your career, work directly with ambitious clients, and play a key role in driving business growth.

*The position is remote, but candidates must be based in Ottawa to participate in monthly in-person company events and team collaborations as we continue to expand our local presence.

Job Type: Freelance

Additional pay:

• Bonus pay
• Commission pay
• Retention bonus

Flexible language requirement:

• French not required

Schedule:

• Monday to Friday
• No weekends

Application question(s):

• This role involves acting as a marketing lead for high-revenue businesses. What experience do you have managing multiple client accounts and guiding strategic marketing efforts?
• We specialize in B2B marketing and are particularly interested in candidates with deep experience in this area. Could you please share details about your background in B2B marketing?
• This job requires coordination, strategy, and fluent communication skills (verbal & written). How experienced are you in these areas?
• Detail your hands-on experience with cold outreach and outbound lead generation. What channels (cold email, LinkedIn automation, etc.) and tools (such as Instantly AI, We-Connect, Lemlist) have you used? What were the typical objectives, and what outcomes did you deliver?
• List your experience in other areas of digital marketing (email marketing, paid ads, SEO, social media, etc.). For each, note the specific platforms/tools used, your years of experience, and the kind of work performed.

Example: Email Marketing – 2 years with Hubspot, built and optimized nurture sequences for SaaS clients.

• Have you been directly responsible for delivering revenue growth or lead generation through outbound marketing? Please describe the strategies or campaigns you led, the tools you used, and the measurable results you achieved.
• Our team meets monthly in Ottawa. Are you able to attend in-person meetings and events?
• How many years of professional experience do you have in digital marketing and outbound lead generation roles? Please also include your highest level of education and the year you graduated.

Work Location: Remote