Who you are

• They will have strong understanding of digital marketing best practices, be capable of demonstrating data to advise decisions, be a strong collaborator and team leader, and be accomplished at managing multiple priority projects
• A high-energy, data-driven marketer, with experience in eCommerce and a deep desire to continually grow acquisition targets will thrive in this role
• You have your finger on the pulse of what’s happening in digital marketing and are the go-to for new insights
• You speak a language of acronyms, like CPA, CPS, CPC, CTR, CPI, ROAS, SDK and DSP
• You get passionate about data and algorithms
• You have broad skills and experience across digital marketing channels, especially within Affiliate Marketing, Search Engine Marketing (SEM) and Paid Social Marketing
• You’re curious and committed to keeping on top of new developments in the digital marketing landscape to ensure we remain ahead of the curve in our paid media strategies
• You’re known for your ability to quickly learn new concepts and technologies and clearly explain them to others
• You’re an entrepreneurial spirit who knows how to get things done in a fast-paced environment
• You love a challenge and being challenged
• You excel having your hands in many things at once
• You’re a true great teammate with a positive, collaborative attitude
• You love books and sharing them with the world
• 5+ years in digital marketing with a focus on performance-based marketing (preferably digital acquisition, eCommerce)
• Proficient in performance marketing, conversion, and customer acquisition with proven demonstration of paid media strategic development and a strong understanding of how paid media and performance marketing integrates into overall marketing strategy
• Experience managing a team of direct reports and overseeing a team’s day-to-day operation, performance, and reporting on metrics
• Experience managing a budget across multiple goals and targets and reporting on pacing and performance regularly
• Proficient knowledge of online measurement and key performance indicators, ability to analyze campaign data, discern insights, apply optimizations and share findings with key stakeholders
• Experience working with partners, clients, product managers, and cross-functional teams
• Strong analytical, critical thinking, and organizational skills
• Exceptional communication skills, both written and oral presentation
• Action and results oriented personality with strong business acumen
• Performance attribution model perspective (last-touch, first-touch, marketing mix modeling)
• Foreign language skills (French, Spanish, Italian, Dutch, etc.) or localization experience an asset
• Experience in Search Engine Optimization (SEO), App Store Optimization (ASO)
• International marketing efforts are an asset

What the job involves

• Rakuten Kobo Inc. Is looking for a highly creative and performance-oriented Senior Manager to join our Digital Marketing Team
• Growth marketing efforts at Kobo advance at an incredible pace, and we pride ourselves on using the latest digital strategies to deliver ongoing value for the organization
• Our team’s core objectives are to drive global growth across our eReader and Accessory products, Subscriptions, eBooks and Audiobooks through the Kobo website and apps
• Reporting to the Senior Director, Digital Marketing, the Senior Manager, Performance Marketing plays a vital role in driving growth by managing the digital and full funnel marketing strategies for Kobo’s products and services
• Working across a number of English and non-English regions, this role will be responsible for acquiring new customers and driving sales with relevant content, paid media strategies, and campaigns across digital channels
• Leading the development of paid media performance strategies across Affiliate Marketing, Search Engine Marketing, Paid Social Marketing, and expansion to new channels to drive growth across business units
• Team management and coaching: building, developing, and fostering the success of direct reports and the overall marketing team
• Managing large global budgets across multiple countries, campaigns, and targets to accurately forecast and invest for KPI growth
• Customizing digital strategies to enhance performance and optimization
• Analyzing data and reporting on up-to-date performance across acquisition, sales, units, margin, etc
• Establishing processes to track performance and presenting reports on digital KPIs across the organization
• Using Google Analytics, Tableau and other measurement tools to report on performance metrics
• Paving the way to find opportunities for A/B testing
• Handling and maintaining relationships with digital marketing partners (i.e. Google, Microsoft, Meta, Rakuten Advertising, etc.) to stay up to date on the latest digital products and industry best practices
• Formulating and owning best practices related to digital, content, and performance marketing based on innovative industry trends
• Actively contributing to the Digital Marketing Team in a collaborative and meaningful way that helps support and encourage cross-channel initiatives
• Collaborating with teams across Kobo, including: Business Development, Product, CRM, Content Sales, Brand, Retail and Channel Marketing, Kobo Writing Life, Creative, Web Production, Big Data and Analytics

Benefits

• 4-day summer holiday weekends
• Competitive health benefits
• Commuting allowance
• Salary, bonus & stock options
• Global projects & opportunities
• Dog-friendly
• Happy Hour
• Casual dress
• Maternity/parental leave top-up
• Free eReader
• Fitness allowance & gym discount
• Recognition programs
• Buddy program
• Training & development opportunities
• Healthy snacks
• Open concept
• Kobo Café
• Sports teams