Position Overview

The Ticketing Sales Specialist will play a key role in Alberta Ballet’s audience development strategy, using direct outreach, relationship-building, and exceptional customer service to grow subscription and single ticket sales.

You’ll have the flexibility to customize subscriptions- including pricing, seating, and performance dates- to suit individual patrons and secure long-term loyalty.

While our busiest sales window is April through September, this is a year-round position, with on-site presence required during performances in both Calgary and Edmonton. You’ll support the sales experience before, during, and after curtain- becoming a trusted and visible part of the patron journey.

Key Responsibilities

Subscription Sales & Patron Engagement

• Conduct outbound calls and emails to single-ticket buyers and lapsed subscribers

• Build a personal pipeline of prospects and manage follow-up communication

• Customize subscription packages to suit individual needs and preferences

• Guide patrons through purchase decisions with warmth and expertise

• Foster strong, long-term relationships to encourage retention and upgrades

• Analyze subscriber trends and share insights for continuous improvement

• Handle basic customer concerns and escalate when necessary

• Support promotional campaigns and special ticketing offers

• Help convert single ticket buyers into multi-show or full-season subscribers

• Identify high-potential segments for focused sales activity

Collaboration & Reporting

• Work with the marketing team to align messaging and promotions

• Track all sales activity and conversations in Alberta Ballet’s CRM system

• Report on trends, conversion rates, and patron feedback

• Share audience insights to help shape future offers, content, and strategy

• Contribute to audience-building initiatives

On-Site Patron Engagement

• Attend all subscriber performances to support on-site engagement and upselling

• Represent Alberta Ballet with professionalism and warmth in all in-person interactions

• Serve as a key bridge between the sales, marketing, and box office teams

Performance Will Be Measured By:

• Subscription conversion from single ticket buyers

• Retention and upgrade rates among existing subscribers

• Total ticket revenue influenced

• CRM tracking quality and customer satisfaction

• Engagement and presence at live events

Why Join Us?

• Attend world-class performances and connect deeply with Alberta’s arts community

• Full-time, year-round opportunity in a vibrant, mission-driven environment

• A supportive, passionate team that values both results and relationships

This is a people-first sales role.

You’ll be given tools, support, and flexibility to help people say 'yes' to an experience that matters. If you love connecting with others, believe in the power of live performance, and want to help grow something meaningful, we’d love to meet you.

Qualifications & Skills

• 1+ years of experience in sales, customer service, or account management
• Proven ability to conduct outbound sales calls and manage a personal sales funnel
• Strong interpersonal and relationship-building skills
• Excellent verbal and written communication
• Familiarity with CRM systems
• Ability to analyze data and spot opportunities
• Passion for the performing arts and audience engagement
• Flexibility to work evenings and weekends during show periods

About Alberta Ballet

Alberta Ballet is one of Canada's leading dance companies, dedicated to artistic excellence and fostering a deep connection with audiences. We are committed to strengthening our subscriber and single ticket bases, ensuring that our patrons return season after season.