About the role
Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
The Digital Media Specialist is responsible for assisting in planning, execution, and performance tracking of all digital media campaigns for Air Canada & Aeroplan. They will work very closely with the digital media managers as well internal product owners to launch digital campaigns. The Digital media Specialist will ensure that the campaign deliverables meet Air Canada business targets and objectives. The Digital media Specialist is a responsible in bringing together various elements to bring digital campaigns to market.
Responsibilities:
- Assist in the development of digital media plans for one of Canada’s Largest Brands
- Collaborate with the industry’s biggest and best media and creatives agencies to gain exposure to all sides of the advertising business
- Work Closely with large Publishers such as Google and Meta to assist in negotiations, Implementation and activation on campaigns.
- Coordinate with internal stakeholders to ensure accountability throughout campaign process
- Aid in communicating with external partners to ensure strong working relationships that achieve campaign objectives
- Work with ad ops to traffic campaigns and deliver assets to external partners
- Support in QA of weekly/monthly reporting, campaign set up and post campaign launch
Qualifications
- Bachelor's degree, preferably with a concentration in advertising, marketing, communications or related field
- An interest in Travel
- Knowledge of the principles of advertising, marketing and media.
- Digital media knowledge is considered an asset
- Interest in learning various media tools; AdWords, DV360, Meta Campaign Manager, Twitter, TikTok, etc
- Ability to learn and grasp new technologies and tools quickly
- Proficiency with Office suite; Excel, Word & PowerPoint
- Excellent written and oral communication skills
- Enjoys collaboration and teamwork
- Demonstrate punctuality and dependability to support overall team success in a fast-paced environment
Conditions of Employment:
- Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
Linguistic Requirements
Based on equal qualifications, preference will be given to bilingual candidates.
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
About Air Canada
Canada's largest airline, the country’s flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network celebrating its 25thanniversary in 2022, Air Canada provides scheduled passenger service directly to 51 airports in Canada, 51 in the United States and 86 internationally. It is the only international network carrier in North America to receive a Four-Star ranking from Skytrax, which in 2021 gave Air Canada awards for the Best Airline Staff in North America, Best Airline Staff in Canada, Best Business Class Lounge in North America, and an excellence award for its management of the COVID-19 pandemic.
**
Air Canada est la plus importante société aérienne du Canada, le transporteur national du pays et un membre cofondateur du réseau Star Alliance — le plus vaste regroupement mondial de sociétés aériennes, qui célèbre son 25e anniversaire en 2022. Les lignes passagers régulières d’Air Canada relient sans escale 51 aéroports au Canada, 51 aux États-Unis et 86 sur le reste du globe. En Amérique du Nord, Air Canada constitue le seul transporteur aérien d’envergure internationale offrant une gamme complète de services à détenir la cote quatre étoiles de Skytrax qui, en 2021, lui a décerné les prix Meilleur personnel au sol et à bord en Amérique du Nord, Meilleur personnel au sol et à bord au Canada, Meilleur salon de classe affaires en Amérique du Nord ainsi qu’un Prix d’excellence pour sa gestion de la pandémie de la COVID-19.
About the role
Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
The Digital Media Specialist is responsible for assisting in planning, execution, and performance tracking of all digital media campaigns for Air Canada & Aeroplan. They will work very closely with the digital media managers as well internal product owners to launch digital campaigns. The Digital media Specialist will ensure that the campaign deliverables meet Air Canada business targets and objectives. The Digital media Specialist is a responsible in bringing together various elements to bring digital campaigns to market.
Responsibilities:
- Assist in the development of digital media plans for one of Canada’s Largest Brands
- Collaborate with the industry’s biggest and best media and creatives agencies to gain exposure to all sides of the advertising business
- Work Closely with large Publishers such as Google and Meta to assist in negotiations, Implementation and activation on campaigns.
- Coordinate with internal stakeholders to ensure accountability throughout campaign process
- Aid in communicating with external partners to ensure strong working relationships that achieve campaign objectives
- Work with ad ops to traffic campaigns and deliver assets to external partners
- Support in QA of weekly/monthly reporting, campaign set up and post campaign launch
Qualifications
- Bachelor's degree, preferably with a concentration in advertising, marketing, communications or related field
- An interest in Travel
- Knowledge of the principles of advertising, marketing and media.
- Digital media knowledge is considered an asset
- Interest in learning various media tools; AdWords, DV360, Meta Campaign Manager, Twitter, TikTok, etc
- Ability to learn and grasp new technologies and tools quickly
- Proficiency with Office suite; Excel, Word & PowerPoint
- Excellent written and oral communication skills
- Enjoys collaboration and teamwork
- Demonstrate punctuality and dependability to support overall team success in a fast-paced environment
Conditions of Employment:
- Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
Linguistic Requirements
Based on equal qualifications, preference will be given to bilingual candidates.
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
About Air Canada
Canada's largest airline, the country’s flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network celebrating its 25thanniversary in 2022, Air Canada provides scheduled passenger service directly to 51 airports in Canada, 51 in the United States and 86 internationally. It is the only international network carrier in North America to receive a Four-Star ranking from Skytrax, which in 2021 gave Air Canada awards for the Best Airline Staff in North America, Best Airline Staff in Canada, Best Business Class Lounge in North America, and an excellence award for its management of the COVID-19 pandemic.
**
Air Canada est la plus importante société aérienne du Canada, le transporteur national du pays et un membre cofondateur du réseau Star Alliance — le plus vaste regroupement mondial de sociétés aériennes, qui célèbre son 25e anniversaire en 2022. Les lignes passagers régulières d’Air Canada relient sans escale 51 aéroports au Canada, 51 aux États-Unis et 86 sur le reste du globe. En Amérique du Nord, Air Canada constitue le seul transporteur aérien d’envergure internationale offrant une gamme complète de services à détenir la cote quatre étoiles de Skytrax qui, en 2021, lui a décerné les prix Meilleur personnel au sol et à bord en Amérique du Nord, Meilleur personnel au sol et à bord au Canada, Meilleur salon de classe affaires en Amérique du Nord ainsi qu’un Prix d’excellence pour sa gestion de la pandémie de la COVID-19.