Summary

Can you sell a dream & deliver results? The Hyatt Vancouver Downtown Alberni is looking for a visionary sales and marketing leader who knows how to tell a story, build a brand, and turn every opportunity into a win.

Join a team where guest experience, brand integrity and business excellence all matter and where your leadership will shape what comes next. Our beautiful property is looking to welcome and experience luxury Director, Sales, Marketing and Events to our Hyatt family to spearhead the hotel’s repositioning and rebranding journey, ensuring a seamless transition to a new era of luxury.

This is a chance to bring both creativity and commercial acumen to a world class property where excellence is expected and innovation is celebrated.

Do you have the vision, expertise, and drive to lead a hotel through a market-defining transformation? Your north star in this role will be to:

Craft and execute sales strategies that maximize revenue and market share.

Lead a high-performing sales team to drive business growth.

Elevate the hotel’s presence through innovative marketing initiatives.

This is a rare opportunity to redefine a luxury destination, blending strategic leadership with a bold, forward-thinking approach. If you’re ready to take on a career-defining role, we want to hear from you.

WHAT you will own. We are looking for someone who is ready to lead in these areas.

Develop and execute a comprehensive sales and marketing strategy that positions the property as a market leader in luxury.

Developing, implementing, and monitoring the hotel’s sales strategy to achieve and exceed forecasted revenue targets in Rooms, Food and Beverage and all other revenue-generating departments.

Managing the hotel sales contracts and achievement of the hotel revenue plan. Managing key sales accounts whilst developing strategies for pricing, inventory, and sales revenue allocation.

Evaluate and recommend opportunities for developing new sources of business in all market segments and thereby broadening the account base.

Building and maintaining strong client relations and developing accounts to increase market share across all revenue streams – locally, nationally, and internationally.

Cultivate meaningful partnerships and high value client relationships across the luxury, corporate, group and leisure segments.

Design, implement, and facilitate the annual marketing plan for the hotel. Identifying the challenges in each year throughout the booking cycle and developing a plan with tactics to address the concerns.

Develop group and events marketing materials and strategic road maps for the hotel. Ensure implementation and oversee execution

Devise new ways to expand the client base through prospecting, marketing and cultivating key relationship

Build and mentor a best in class team across all commercial disciplines with a focus on collaboration, creativity and accountability.

Direct and manage all sales training, yearly sales targets, sales quotas, the incentive plan and all other corporate and hotel learning required to maintain the most effective sales professionals in the market.

Ensure the delivery of guest service through the operations group to exceed customer expectations.

Maintains regular and effective communication with corporate sales and marketing management teams, and other local hotels while working with the Regional DOS&M on synergistic opportunities.

Qualifications

what you will bring to hyatt

6 years or more of progressive hotel sales, marketing & events experience from a luxury environment.

Expertise on high-end market dynamics, global travel trends and luxury consumer behavior.

A track record of exceeding revenue targets in a luxury hotel through strategic account management and personalized client engagement.

Expertise in sales and revenue systems/programs

History of success, results driven, energetic, and focused, service-oriented style with professional presentations skills.

High energy, entrepreneurial spirit, motivational leader, proven track record in high volume concept, effective communicator, effective in providing exceptional customer service and ability to improve the bottom line.

A sharp mind with deep understanding of brand storytelling and market dynamics. Skilled in relationship management, digital strategy and data informed decision making.

You bring presence, polish and guest first philosophy to everything you do.

WHy hyatt? Because you deserve to work somewhere exceptional.

We are in the business of care so in addition to a salary within the range of $150,000 to $180,000 CAD you can expect a career that grows with you plus;

Annual incentive bonus

4-week paid vacation annually

Extended Health Benefits for you and your dependents and paid medical days.

Employer RRSP Matching Contributions.

Discounts at our on-site Spa Services and Spa Products.

Tuition reimbursement program and career development program, Leading@Hyatt.

Complimentary hotel nights, friends, and family discounts at Hyatt properties around the world.

Wellbeing Programs such as Headspace

Hybrid Work Programs

Being part of our Hyatt family means always having the opportunity to be yourself. Our teams are a mosaic of cultures, ethnicities, genders, ages, abilities and identities. We constantly strive to reflect the world we care for as a team that learns and grows together. Be a part of something bigger.

Enjoy life every day. Make a difference in the lives of those around you. Love where you work. Join a family that values respect, integrity, humility, empathy, creativity and fun. Your perfect opportunity. At Hyatt care is at the core of our purpose, to care for people so they can be their best.

We welcome colleagues and guests from all over the world and we know that bringing diverse perspectives and underrepresented voices into the conversation strengthens our organization.