Freelance Associate Creative Director, Copy
About the role
As an Associate Creative Director (Copy), you bring strong writing, sharp ideas, and clear thinking to every brief. You can take an insight and shape it into a compelling concept—then bring it to life across scripts, headlines, and integrated campaign messaging. You're comfortable developing and working with a brand voice, crafting spots, and working fast in a collaborative environment. Experience in automotive is a plus.
You’re a natural partner to art directors and a steady voice in internal and client meetings. You're flexible, focused, and ready to help develop great work that’s both creatively strong and strategically sound.
You Will
- Develop copy for integrated campaigns, especially video scripts, digital, social, and paid search
- Partner with your art counterpart to create big ideas grounded in human insight
- Craft writing that’s on-voice, clear, and purposeful—across all touchpoints
- Lead messaging development, ensuring consistency across deliverables
- Present ideas internally and to clients, with clarity and confidence
- Work closely with producers and editors to shape video content through final delivery
- Balance brand storytelling with retail clarity when the work calls for it
- Collaborate with account and strategy leads to stay aligned with business goals
- Be open to feedback and flexible with direction—especially in a fast-moving environment
You Have
- 6+ years of copywriting experience
- A portfolio with clear, insight-led thinking and strong writing across formats
- Experience writing for both brand and retail advertising (automotive is a plus)
- Strong presentation and communication skills
- Ability to shift between big-picture concepting and detail-level execution
- Knowledge of video production and how to write for the edit
- A sense of how to write for real people—not just clients
Critical Mass is an equal opportunity employer. The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. *If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx*
About Critical Mass
Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.
We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.
We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!
Freelance Associate Creative Director, Copy
About the role
As an Associate Creative Director (Copy), you bring strong writing, sharp ideas, and clear thinking to every brief. You can take an insight and shape it into a compelling concept—then bring it to life across scripts, headlines, and integrated campaign messaging. You're comfortable developing and working with a brand voice, crafting spots, and working fast in a collaborative environment. Experience in automotive is a plus.
You’re a natural partner to art directors and a steady voice in internal and client meetings. You're flexible, focused, and ready to help develop great work that’s both creatively strong and strategically sound.
You Will
- Develop copy for integrated campaigns, especially video scripts, digital, social, and paid search
- Partner with your art counterpart to create big ideas grounded in human insight
- Craft writing that’s on-voice, clear, and purposeful—across all touchpoints
- Lead messaging development, ensuring consistency across deliverables
- Present ideas internally and to clients, with clarity and confidence
- Work closely with producers and editors to shape video content through final delivery
- Balance brand storytelling with retail clarity when the work calls for it
- Collaborate with account and strategy leads to stay aligned with business goals
- Be open to feedback and flexible with direction—especially in a fast-moving environment
You Have
- 6+ years of copywriting experience
- A portfolio with clear, insight-led thinking and strong writing across formats
- Experience writing for both brand and retail advertising (automotive is a plus)
- Strong presentation and communication skills
- Ability to shift between big-picture concepting and detail-level execution
- Knowledge of video production and how to write for the edit
- A sense of how to write for real people—not just clients
Critical Mass is an equal opportunity employer. The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. *If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx*
About Critical Mass
Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.
We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.
We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!