Top Benefits
Excellent health care and counseling plans
Paid vacations and holidays
Community involvement year-round via volunteer opportunities
About the role
Who you are
- This is an exciting opportunity for a marketing professional who thrives in a collaborative, matrixed environment and has experience orchestrating integrated marketing strategies at scale
- 8–10 years of B2B marketing experience, with at least 3–5 years focused on ABM or integrated campaign management
- Experience running global or regional 1:few and/or 1:many ABM programs within a large, matrixed organization
- Strong understanding of the enterprise customer journey, segmentation, and digital engagement strategies
- Proficient in using digital marketing and ABM platforms (e.g., Marketo, 6sense, Demandbase, Salesforce)
- Data-driven with strong analytical skills and experience reporting on campaign performance and marketing impact
- Excellent communication, stakeholder engagement, and project management skills
- Comfortable working across time zones in a highly collaborative, global environment
What the job involves
- We are seeking a seasoned Account-Based Marketing (ABM) Senior Manager to drive strategic 1:few and 1:many ABM initiatives across targeted global customer segments
- This role will help scale our global ABM practice, partnering closely with regional field marketing teams, product marketing, brand and creative, digital, and analytics to develop and deliver impactful campaigns that drive up/cross sell opportunities, support engagement and pipeline goals
- Design and execute global 1:few and 1:many ABM programs to engage key accounts and segments aligned with business priorities and strategic growth areas
- Partner with field marketing, product marketing, brand and creative, campaign operations, and digital teams to localize and activate ABM initiatives, ensuring consistent execution and messaging across regions
- Create and manage integrated, multichannel ABM campaigns—leveraging email, digital, social, paid media, and web personalization—across the full customer lifecycle
- Use firmographic, technographic, and behavioral data to refine account selection, develop personas, and create relevant content experiences for target segments
- Leverage Equinix’s martech stack—including tools like Market One, Salesforce, and Tableau—to execute campaigns and measure impact
- Define KPIs, monitor campaign performance, and deliver regular reporting to key stakeholders. Optimize campaigns based on engagement, pipeline contribution, and ROI metrics
- Collaborate with content and product marketing teams to tailor messaging and content offers based on audience insights and buying stage
- Contribute to the development and rollout of ABM playbooks, frameworks, and best practices that support global scalability and operational efficiency
Benefits
- Equinix employees receive excellent health care and counseling plans that vary by country to ensure the well-being of you and your family. We offer paid vacations and holidays and encourage community involvement year-round via volunteer opportunities
- Spending time with your loved ones and taking care of your family are important. Equinix provides a range of country-specific programs that ensure you have the resources needed to thrive and manage your family’s needs
- Equinix offers different programs to help you build your financial security, make charitable donations and seek additional education. In many countries we also offer a flexible employee stock purchase plan
About Equinix
Internet Publishing
10,000+
Equinix (Nasdaq: EQIX) is the world’s digital infrastructure company™, enabling digital leaders to harness a trusted platform to bring together and interconnect the foundational infrastructure that powers their success. Equinix enables today’s businesses to access all the right places, partners and possibilities they need to accelerate advantage. With Equinix, they can scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value.
Top Benefits
Excellent health care and counseling plans
Paid vacations and holidays
Community involvement year-round via volunteer opportunities
About the role
Who you are
- This is an exciting opportunity for a marketing professional who thrives in a collaborative, matrixed environment and has experience orchestrating integrated marketing strategies at scale
- 8–10 years of B2B marketing experience, with at least 3–5 years focused on ABM or integrated campaign management
- Experience running global or regional 1:few and/or 1:many ABM programs within a large, matrixed organization
- Strong understanding of the enterprise customer journey, segmentation, and digital engagement strategies
- Proficient in using digital marketing and ABM platforms (e.g., Marketo, 6sense, Demandbase, Salesforce)
- Data-driven with strong analytical skills and experience reporting on campaign performance and marketing impact
- Excellent communication, stakeholder engagement, and project management skills
- Comfortable working across time zones in a highly collaborative, global environment
What the job involves
- We are seeking a seasoned Account-Based Marketing (ABM) Senior Manager to drive strategic 1:few and 1:many ABM initiatives across targeted global customer segments
- This role will help scale our global ABM practice, partnering closely with regional field marketing teams, product marketing, brand and creative, digital, and analytics to develop and deliver impactful campaigns that drive up/cross sell opportunities, support engagement and pipeline goals
- Design and execute global 1:few and 1:many ABM programs to engage key accounts and segments aligned with business priorities and strategic growth areas
- Partner with field marketing, product marketing, brand and creative, campaign operations, and digital teams to localize and activate ABM initiatives, ensuring consistent execution and messaging across regions
- Create and manage integrated, multichannel ABM campaigns—leveraging email, digital, social, paid media, and web personalization—across the full customer lifecycle
- Use firmographic, technographic, and behavioral data to refine account selection, develop personas, and create relevant content experiences for target segments
- Leverage Equinix’s martech stack—including tools like Market One, Salesforce, and Tableau—to execute campaigns and measure impact
- Define KPIs, monitor campaign performance, and deliver regular reporting to key stakeholders. Optimize campaigns based on engagement, pipeline contribution, and ROI metrics
- Collaborate with content and product marketing teams to tailor messaging and content offers based on audience insights and buying stage
- Contribute to the development and rollout of ABM playbooks, frameworks, and best practices that support global scalability and operational efficiency
Benefits
- Equinix employees receive excellent health care and counseling plans that vary by country to ensure the well-being of you and your family. We offer paid vacations and holidays and encourage community involvement year-round via volunteer opportunities
- Spending time with your loved ones and taking care of your family are important. Equinix provides a range of country-specific programs that ensure you have the resources needed to thrive and manage your family’s needs
- Equinix offers different programs to help you build your financial security, make charitable donations and seek additional education. In many countries we also offer a flexible employee stock purchase plan
About Equinix
Internet Publishing
10,000+
Equinix (Nasdaq: EQIX) is the world’s digital infrastructure company™, enabling digital leaders to harness a trusted platform to bring together and interconnect the foundational infrastructure that powers their success. Equinix enables today’s businesses to access all the right places, partners and possibilities they need to accelerate advantage. With Equinix, they can scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value.