Marketing Manager, Digital & Performance
About the role
Job Posting: Marketing Manager, Digital & Performance Location: Calgary, AB | Full-Time | Corporate Office About Us At Pomeroy Lodging, we believe in creating exceptional experiences through a family of brands that include hotels, resorts, and spas. We are guided by our core values—Family, Quality, Honesty, Winning, and Industry—and we’re looking for a digital marketing leader who shares our passion for excellence.
Your Opportunity We are seeking a Marketing Manager, Digital & Performance to lead the execution of digital strategies that drive guest engagement, increase conversion, and elevate brand awareness across our diverse portfolio. Reporting to the Corporate Director of Marketing, this role is ideal for a strategic thinker with a hands-on approach and a passion for data-driven marketing.
What You’ll Do
- Digital Marketing Strategy & Execution
- Lead CRM/email campaigns including automated journeys and transactional communications
- Manage website and guest app content to optimize UX, SEO, and conversion
- Oversee digital advertising efforts (PPC, paid social, display, programmatic)
- Collaborate with SEO agency to grow organic traffic
- Analytics & Reporting
- Manage CRM, CMS, and analytics tools to ensure accurate performance tracking
- Maintain email marketing calendar aligned with strategic initiatives
- Implement campaign tagging and performance measurement standards
- Campaign Collaboration & Optimization
- Align messaging across marketing and creative teams
- Coordinate landing page development and optimize content
- Participate in post-campaign reviews to drive improvement
- Vendor & Budget Management
- Manage digital media budgets and ensure spend efficiency
- Serve as day-to-day liaison with digital and SEO agencies
- Live Our Core Values
- Deliver high-quality work with integrity and accountability
- Embody and uphold our values in every interaction and deliverable
What You Bring
- 5+ years of digital marketing experience, including 2+ years in a leadership role
- Background in hospitality, travel, or multi-brand environments preferred
- Post-secondary education in Marketing, Business, or related field
- Strong knowledge of GA4, Google Ads, Meta Ads Manager, CRM/email tools
- Experience with CMS platforms, SEO tools, and campaign tagging
- High proficiency in Excel and PowerPoint; Canva and project management tools a plus
- Experience with Power BI or similar tools is an asset
Work Environment This role is based at our Calgary Corporate Office and involves a fast-paced, collaborative environment. Occasional evening, weekend, or holiday work may be required to support campaign deadlines. Travel may be required.
Apply Today If you’re passionate about digital performance, results-driven, and thrive in a team-oriented environment, we’d love to hear from you. Join us and help shape the future of hospitality marketing at Pomeroy Lodging.
About Pomeroy Lodging
At Pomeroy Lodging, we are invested in a diverse portfolio of Hotels, Resorts and Nordic Spas. Our investment goes beyond the walls of our properties and the land we build on. Through our skin-in-the-game philosophy, family-oriented culture, and significant support of the communities in which we operate, we are fiercely invested in our people, our guests, our stakeholders and our communities.
Founded in 1994 and headquartered in Calgary and Grande Prairie, Alberta, Canada, we own and operate hotels under our proprietary brands and various well-known brands. Our full portfolio ranges from select service accommodations to upscale luxury resorts and wellness-inspired Nordic Spas. Our services include hospitality operations management, asset management, and real estate investment in the hospitality industry.
We are Committed to Growth. As a vertically integrated developer, we leverage our vision and expertise throughout the construction process to ensure quality for our guests and team members.
We are Committed to our Communities. We contributed back over $11 million to the communities we live in.
We are Committed to our People. We believe in providing training and growth opportunities, and financial incentives to all employees in all roles.
Recent new construction additions to our portfolio include Alyeska Nordic Spa in Girdwood, Alaska, set within the jaw-dropping scenery of the Chugach mountains on the grounds of Alyeska Resort. This unique spa experience invites you to enjoy the benefits of hydrotherapy as you take some time to disconnect- to reconnect.
We are Fiercely Invested.
Marketing Manager, Digital & Performance
About the role
Job Posting: Marketing Manager, Digital & Performance Location: Calgary, AB | Full-Time | Corporate Office About Us At Pomeroy Lodging, we believe in creating exceptional experiences through a family of brands that include hotels, resorts, and spas. We are guided by our core values—Family, Quality, Honesty, Winning, and Industry—and we’re looking for a digital marketing leader who shares our passion for excellence.
Your Opportunity We are seeking a Marketing Manager, Digital & Performance to lead the execution of digital strategies that drive guest engagement, increase conversion, and elevate brand awareness across our diverse portfolio. Reporting to the Corporate Director of Marketing, this role is ideal for a strategic thinker with a hands-on approach and a passion for data-driven marketing.
What You’ll Do
- Digital Marketing Strategy & Execution
- Lead CRM/email campaigns including automated journeys and transactional communications
- Manage website and guest app content to optimize UX, SEO, and conversion
- Oversee digital advertising efforts (PPC, paid social, display, programmatic)
- Collaborate with SEO agency to grow organic traffic
- Analytics & Reporting
- Manage CRM, CMS, and analytics tools to ensure accurate performance tracking
- Maintain email marketing calendar aligned with strategic initiatives
- Implement campaign tagging and performance measurement standards
- Campaign Collaboration & Optimization
- Align messaging across marketing and creative teams
- Coordinate landing page development and optimize content
- Participate in post-campaign reviews to drive improvement
- Vendor & Budget Management
- Manage digital media budgets and ensure spend efficiency
- Serve as day-to-day liaison with digital and SEO agencies
- Live Our Core Values
- Deliver high-quality work with integrity and accountability
- Embody and uphold our values in every interaction and deliverable
What You Bring
- 5+ years of digital marketing experience, including 2+ years in a leadership role
- Background in hospitality, travel, or multi-brand environments preferred
- Post-secondary education in Marketing, Business, or related field
- Strong knowledge of GA4, Google Ads, Meta Ads Manager, CRM/email tools
- Experience with CMS platforms, SEO tools, and campaign tagging
- High proficiency in Excel and PowerPoint; Canva and project management tools a plus
- Experience with Power BI or similar tools is an asset
Work Environment This role is based at our Calgary Corporate Office and involves a fast-paced, collaborative environment. Occasional evening, weekend, or holiday work may be required to support campaign deadlines. Travel may be required.
Apply Today If you’re passionate about digital performance, results-driven, and thrive in a team-oriented environment, we’d love to hear from you. Join us and help shape the future of hospitality marketing at Pomeroy Lodging.
About Pomeroy Lodging
At Pomeroy Lodging, we are invested in a diverse portfolio of Hotels, Resorts and Nordic Spas. Our investment goes beyond the walls of our properties and the land we build on. Through our skin-in-the-game philosophy, family-oriented culture, and significant support of the communities in which we operate, we are fiercely invested in our people, our guests, our stakeholders and our communities.
Founded in 1994 and headquartered in Calgary and Grande Prairie, Alberta, Canada, we own and operate hotels under our proprietary brands and various well-known brands. Our full portfolio ranges from select service accommodations to upscale luxury resorts and wellness-inspired Nordic Spas. Our services include hospitality operations management, asset management, and real estate investment in the hospitality industry.
We are Committed to Growth. As a vertically integrated developer, we leverage our vision and expertise throughout the construction process to ensure quality for our guests and team members.
We are Committed to our Communities. We contributed back over $11 million to the communities we live in.
We are Committed to our People. We believe in providing training and growth opportunities, and financial incentives to all employees in all roles.
Recent new construction additions to our portfolio include Alyeska Nordic Spa in Girdwood, Alaska, set within the jaw-dropping scenery of the Chugach mountains on the grounds of Alyeska Resort. This unique spa experience invites you to enjoy the benefits of hydrotherapy as you take some time to disconnect- to reconnect.
We are Fiercely Invested.