GWLRA is a leader in both the commercial and multi-residential real estate industries. We believe in generating value by creating vibrant, sustainable communities that engage, excite, and inspire. Our people live our values through the work they do and the results they deliver. Our core values are keeping our word, working better together and embracing diversity.

The Senior Marketing Manager role encompasses the strategic oversight and execution of a company’s marketing initiatives, ensuring alignment with its long-term goals and brand identity across the Residential Portfolio. This position involves a blend of creative thinking and analytical prowess to develop, implement, and monitor marketing strategies that effectively engage target audiences and drive business growth. By collaborating with various departments, the Senior Marketing Manager ensures that marketing efforts are cohesive across all channels and resonate with consumers, ultimately leading to increased brand awareness and revenue. Their expertise allows them to adapt to market trends and consumer behaviors, making informed decisions that contribute to the company’s success.

Responsibilities Email Database Management

• Strategize and execute email campaigns to engage potential tenants and nurture leads.
• Collaborate with leasing teams to determine content, promotions, and feature suites.
• Optimize email distribution for maximum reach and effectiveness.
• Increase brand awareness and reach across multiple platforms.

Social Media Management

• Develop and implement a comprehensive social media strategy to drive leads and enhance brand visibility.
• Work with the GWLRA corporate team to create engaging content, ensuring alignment with brand messaging to tell the GWLRA multi-residential story.
• Monitor and analyze social media performance metrics to refine strategy and optimize returns.

Brand Management

• Cultivate and maintain relationships with industry publications, media outlets, and community organizations.
• Find innovative ways to connect with target audiences through strategic marketing, partnerships, and sponsorship opportunities.
• Plan and execute campaigns for the promotion and launch of new product developments.
• Define marketing materials and programs and manage their production and distribution.
• Find innovative ways to connect with target audiences through strategic marketing, partnerships, and sponsorship opportunities.

Reporting

• Generate and analyze weekly and monthly marketing reports to evaluate campaign performance and ROI.
• Utilize data-driven insights to inform strategic leasing and marketing strategies for maximum results.

Website and Digital Marketing

• Lead website design and development projects, to optimize user experience and lead generation capabilities.
• Co-ordinate digital marketing efforts to drive qualified leads, including social media, email, and online advertising campaigns.

Leadership and Management

• This role involves managerial responsibilities, where you will oversee the training and development of the marketing team. Your duties will include setting goals and regularly monitoring the portfolios and objectives of the marketing team.
• This position entails the creation of action plans to rectify areas of concern. The focus remains on aligning plans with the overarching goals and objectives.
• Effectively convey strategies and objectives to diverse stakeholders
• Write and deliver performance reviews.
• Guiding and inspiring the marketing team to achieve their best performance.

QUALIFICATONS

• Bachelor's degree in marketing, communications, business administration or related field
• 5+ years of extensive experience in sales, marketing, advertising, and brand management
• Proficient in using Microsoft Suite and various marketing software (Dynamics, Excel, CRM)
• Proven dynamic leadership and project management skills.
• Strategic, innovative, and creative personality with a strong business acumen
• A passion for working in and managing a fast-paced, collaborative environment.
• Adept multi-tasker with the ability to quickly prioritize and effectively delegate tasks.

What We Offer

• 3 weeks of vacation per year
• 3 paid personal days per year
• Half-day every Friday before a long weekend
• Eligible to participate in our annual performance based bonus program
• A comprehensive health benefits plan that supports you and your family
• Up to $2,000 annual education allowance
• Up to $5,000 annual mental health coverage
• A friendly, welcoming, and supportive culture
• Many social and team events!

Our Business Learn more about our commercial and residential businesses, our values, and careers at GWLRA.

Our Commitment to Diversity GWL Realty Advisors is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.