Growth Marketing & Paid Social Manager
Top Benefits
About the role
Hybrid | Full-Time | $90,000–$100,000 CAD + Performance-Based Bonus
Our Core Values
- Ownership Mentality – you own the outcome. You fix what’s broken and go beyond your role to get results.
- Urgency with Focus – we move fast, and stay focused on what matters.
- Best in Class – we hold ourselves to high standards in everything we do.
- Customer-Obsessed – our north star is the customer.
About Us
At Sidekick, our mission is to accelerate the recovery journey for people dealing with chronic injuries. Our award-winning physical therapy tools are trusted by Olympic medalists, pro athletes, and featured in outlets like Men’s Health , Running Magazine , and Ultrarunning Magazine .
As we scale, we’re looking for a Growth Marketing & Paid Social Manager who’s ready to take growth to the next level. You’ll play a key role in driving revenue through paid acquisition, creative testing, and campaign optimization - with the freedom to experiment and the resources to scale what works.
This role is ideal for someone who thrives in DTC, lives and breathes data, but also has an eye for ad creative that sells.
What You’ll Be Doing
- Launch, manage, and scale Meta & Google campaigns with a direct-response focus
- Work closely with our creative team to test and iterate ad concepts and angles
- Lead the testing and optimization of landing pages to improve conversion rates
- Analyze campaign performance daily and make decisions based on data
- Own our growth KPIs: contribution margin, CAC, ROAS, AOV - and know how to improve them
- Run creative tests across platforms and push to find new winning concepts
- Work with our internal teams to ensure top-tier execution
- Stay ahead of platform trends and spot opportunities before others do
Success in 3 Months
- You’ve launched and scaled campaigns that are driving profitable growth
- You’ve helped identify new creative angles and turned them into scalable ads
- You’ve improved key metrics like CAC and ROAS through testing and optimization
- You’ve taken ownership of your channels and made them more efficient
This role is designed to grow with you. As you scale results, you’ll take on more ownership across growth strategy and new channels.
About You
- 3+ years in performance marketing, media buying, or growth (DTC/eComm a bonus)
- Deep experience running paid ads (Meta and Google) with measurable results
- Strong understanding of creative strategy and what makes a good direct response ad
- Confident using data to make decisions - you're fluent in metrics like MER, CAC, and ROAS
- Self-motivated, fast-paced, and results-driven
- Comfortable managing budgets and juggling multiple campaigns
Why Join Sidekick?
- Competitive salary + performance bonus
- Health benefits
- A fast-growing team with real ownership and impact
- The chance to help build a category-defining brand
- Collaborate with world-class athletes and creators
To Apply
Apply here: https://sidekicktool.typeform.com/to/XNJtrbwl
While the role is hybrid in Toronto, we’re open to candidates across Canada who are willing to relocate.
Note: Applications without the completed survey will not be considered.
Growth Marketing & Paid Social Manager
Top Benefits
About the role
Hybrid | Full-Time | $90,000–$100,000 CAD + Performance-Based Bonus
Our Core Values
- Ownership Mentality – you own the outcome. You fix what’s broken and go beyond your role to get results.
- Urgency with Focus – we move fast, and stay focused on what matters.
- Best in Class – we hold ourselves to high standards in everything we do.
- Customer-Obsessed – our north star is the customer.
About Us
At Sidekick, our mission is to accelerate the recovery journey for people dealing with chronic injuries. Our award-winning physical therapy tools are trusted by Olympic medalists, pro athletes, and featured in outlets like Men’s Health , Running Magazine , and Ultrarunning Magazine .
As we scale, we’re looking for a Growth Marketing & Paid Social Manager who’s ready to take growth to the next level. You’ll play a key role in driving revenue through paid acquisition, creative testing, and campaign optimization - with the freedom to experiment and the resources to scale what works.
This role is ideal for someone who thrives in DTC, lives and breathes data, but also has an eye for ad creative that sells.
What You’ll Be Doing
- Launch, manage, and scale Meta & Google campaigns with a direct-response focus
- Work closely with our creative team to test and iterate ad concepts and angles
- Lead the testing and optimization of landing pages to improve conversion rates
- Analyze campaign performance daily and make decisions based on data
- Own our growth KPIs: contribution margin, CAC, ROAS, AOV - and know how to improve them
- Run creative tests across platforms and push to find new winning concepts
- Work with our internal teams to ensure top-tier execution
- Stay ahead of platform trends and spot opportunities before others do
Success in 3 Months
- You’ve launched and scaled campaigns that are driving profitable growth
- You’ve helped identify new creative angles and turned them into scalable ads
- You’ve improved key metrics like CAC and ROAS through testing and optimization
- You’ve taken ownership of your channels and made them more efficient
This role is designed to grow with you. As you scale results, you’ll take on more ownership across growth strategy and new channels.
About You
- 3+ years in performance marketing, media buying, or growth (DTC/eComm a bonus)
- Deep experience running paid ads (Meta and Google) with measurable results
- Strong understanding of creative strategy and what makes a good direct response ad
- Confident using data to make decisions - you're fluent in metrics like MER, CAC, and ROAS
- Self-motivated, fast-paced, and results-driven
- Comfortable managing budgets and juggling multiple campaigns
Why Join Sidekick?
- Competitive salary + performance bonus
- Health benefits
- A fast-growing team with real ownership and impact
- The chance to help build a category-defining brand
- Collaborate with world-class athletes and creators
To Apply
Apply here: https://sidekicktool.typeform.com/to/XNJtrbwl
While the role is hybrid in Toronto, we’re open to candidates across Canada who are willing to relocate.
Note: Applications without the completed survey will not be considered.