Manager, Marketing Research
About the role
Job Requisition Id: 192861
Business Function: Marketing
Primary City: Ottawa
Province: Ontario
Employment Type: Full-Time
Employment Status: Permanent
Language Requirement: Bilingual Imperative (CBCC)
Employee Class and Level: CPMGA02
Number of Vacancies 1
Job Closing Date (YYYY/MM/DD): 2025/07/31 Job Description The Marketing Research group designs, implements and communicates research and insights to key internal stakeholders to inform decision-making. Insights generated from custom research are used to identify and define business opportunities; provide input to strategic and tactical plans; assess and monitor performance on key marketing indicators; etc. Designs effective surveys tailored to stakeholder needs including analyzing findings and delivering actionable recommendations.
Job Responsibilities Below are the main job requirements and responsibilities for the Manager, Marketing Research.
- Initiates, designs, leads, executes, and interprets in-depth research projects.
- Develops, writes and presents research findings and recommendations to internal audiences.
- Manages research suppliers and is responsible for negotiating and achieving high quality insights, maximizing the value from expenditure on research, leading the yearly evaluation of suppliers/subcontractors and the periodic competitive bid process in the selection of new suppliers.
- Conducts research on market conditions to assess market potential and future trends for input to business strategies.
- Establishes effective working relationships with internal stakeholders across the company to advance organizational goals through a consultative approach, develop mutual understanding with clients (up to the level of a General Manager) and/or external customers (small, medium and enterprise businesses) in order to meet their needs, ensure their satisfaction and add value to their overall business goals.
- Integrates and evaluates all available information and develops well-reasoned decisions as well as thinking “outside the box” when analyzing complex market issues for the purpose of generating success in market.
- Provides guidance and instruction to managers and officers in analyzing data and conducting information analysis based on their unique, specialized technical and professional skills.
- Leads cross-functional teams charged with analytical and process support on specific projects and initiatives with accountability for deliverables and results.
Qualifications Education
- Completed post-secondary, preferably in a related field
Experience
- 3 to 5 years of relevant Market Research experience
- 2 or more years’ experience managing people
- One or more years of experience in a unionized environment an asset
Other Candidate Requirements
- Expertise with Microsoft Office programs
- Demonstrated expertise with designing and executing end-to-end market research projects. Expert knowledge in qualitative and quantitative methods
- Experience using SPSS, R, or Python for basic data analysis
- Experience with Qualtrics programming an asset
- Excellent team building and leadership skills and experience
- Sound organizational, analytical, judgement and decision-making skills with proven abilities in problem solving
- Strong interpersonal skills with an ability to build and maintain relationships
- Strong oral and written communication skills
- Comfortable presenting research insights to all levels within an organization
- eCommerce market expertise an asset
- Experience working for a research supplier is an asset
Other Information Canada Post’s values and behaviours Our Values - Trust , Respect and Deliver represent our fundamental promise to ourselves, our expectations of one and another and our shared duty to our country.
Our behaviours – Make the call, Know the destination, Deliver for others, Ignite our pride; embody our values, bringing them to life and guiding our actions.
We’re committed to living these values and practicing these behaviours every day. Learn more about the values and behaviours by visiting the Canada Post website.
About Canada Post / Postes Canada
As the country's postal service and leading ecommerce delivery company, we’re committed to serving Canadians and Canadian businesses, working for the greener good, and delivering a stronger Canada.
We are the only delivery organization with the network and commitment to serve all of the more than 17 million addresses across Canada. We operate the largest retail network in Canada, with almost 5,900 post offices in every corner of the country. Our nearly 68,000 employees connect us with Canadians and are proud to serve the communities where they live and work.
Canadians are at the heart of everything we do. We are dedicated to meeting their rapidly evolving needs and expectations. Our purpose, A Stronger Canada – Delivered, is anchored in our commitment to provide a service all Canadians can count on; demonstrate environmental and social leadership; and create a safe and welcoming workplace for all employees.
En tant que service postal et chef de file de la livraison des colis du cybercommerce au pays, nous sommes déterminés à servir la population et les entreprises d’ici, et à être porteurs d’un Canada plus fort et plus vert.
Grâce à notre réseau de livraison inégalé, nous avons la responsabilité de servir plus de 17 millions d’adresses d’un océan à l’autre. Avec près de 5 900 bureaux de poste, nous exploitons le plus vaste réseau de vente au détail au pays. Nos gens – quelque 68 000 employées et employés – servent fièrement les collectivités où ils vivent et travaillent, et nous relient à la population.
Les Canadiennes et les Canadiens sont au cœur de tout ce que nous faisons, et nous mettons tout en œuvre pour répondre à leurs besoins et à leurs attentes qui évoluent rapidement. Notre raison d’être, Porteurs d’un Canada plus fort, repose sur notre volonté d’offrir un service sur lequel tout le monde peut compter, de faire preuve de leadership en matière d’environnement et de responsabilité sociale, et de créer un milieu de travail sécuritaire et accueillant.
Manager, Marketing Research
About the role
Job Requisition Id: 192861
Business Function: Marketing
Primary City: Ottawa
Province: Ontario
Employment Type: Full-Time
Employment Status: Permanent
Language Requirement: Bilingual Imperative (CBCC)
Employee Class and Level: CPMGA02
Number of Vacancies 1
Job Closing Date (YYYY/MM/DD): 2025/07/31 Job Description The Marketing Research group designs, implements and communicates research and insights to key internal stakeholders to inform decision-making. Insights generated from custom research are used to identify and define business opportunities; provide input to strategic and tactical plans; assess and monitor performance on key marketing indicators; etc. Designs effective surveys tailored to stakeholder needs including analyzing findings and delivering actionable recommendations.
Job Responsibilities Below are the main job requirements and responsibilities for the Manager, Marketing Research.
- Initiates, designs, leads, executes, and interprets in-depth research projects.
- Develops, writes and presents research findings and recommendations to internal audiences.
- Manages research suppliers and is responsible for negotiating and achieving high quality insights, maximizing the value from expenditure on research, leading the yearly evaluation of suppliers/subcontractors and the periodic competitive bid process in the selection of new suppliers.
- Conducts research on market conditions to assess market potential and future trends for input to business strategies.
- Establishes effective working relationships with internal stakeholders across the company to advance organizational goals through a consultative approach, develop mutual understanding with clients (up to the level of a General Manager) and/or external customers (small, medium and enterprise businesses) in order to meet their needs, ensure their satisfaction and add value to their overall business goals.
- Integrates and evaluates all available information and develops well-reasoned decisions as well as thinking “outside the box” when analyzing complex market issues for the purpose of generating success in market.
- Provides guidance and instruction to managers and officers in analyzing data and conducting information analysis based on their unique, specialized technical and professional skills.
- Leads cross-functional teams charged with analytical and process support on specific projects and initiatives with accountability for deliverables and results.
Qualifications Education
- Completed post-secondary, preferably in a related field
Experience
- 3 to 5 years of relevant Market Research experience
- 2 or more years’ experience managing people
- One or more years of experience in a unionized environment an asset
Other Candidate Requirements
- Expertise with Microsoft Office programs
- Demonstrated expertise with designing and executing end-to-end market research projects. Expert knowledge in qualitative and quantitative methods
- Experience using SPSS, R, or Python for basic data analysis
- Experience with Qualtrics programming an asset
- Excellent team building and leadership skills and experience
- Sound organizational, analytical, judgement and decision-making skills with proven abilities in problem solving
- Strong interpersonal skills with an ability to build and maintain relationships
- Strong oral and written communication skills
- Comfortable presenting research insights to all levels within an organization
- eCommerce market expertise an asset
- Experience working for a research supplier is an asset
Other Information Canada Post’s values and behaviours Our Values - Trust , Respect and Deliver represent our fundamental promise to ourselves, our expectations of one and another and our shared duty to our country.
Our behaviours – Make the call, Know the destination, Deliver for others, Ignite our pride; embody our values, bringing them to life and guiding our actions.
We’re committed to living these values and practicing these behaviours every day. Learn more about the values and behaviours by visiting the Canada Post website.
About Canada Post / Postes Canada
As the country's postal service and leading ecommerce delivery company, we’re committed to serving Canadians and Canadian businesses, working for the greener good, and delivering a stronger Canada.
We are the only delivery organization with the network and commitment to serve all of the more than 17 million addresses across Canada. We operate the largest retail network in Canada, with almost 5,900 post offices in every corner of the country. Our nearly 68,000 employees connect us with Canadians and are proud to serve the communities where they live and work.
Canadians are at the heart of everything we do. We are dedicated to meeting their rapidly evolving needs and expectations. Our purpose, A Stronger Canada – Delivered, is anchored in our commitment to provide a service all Canadians can count on; demonstrate environmental and social leadership; and create a safe and welcoming workplace for all employees.
En tant que service postal et chef de file de la livraison des colis du cybercommerce au pays, nous sommes déterminés à servir la population et les entreprises d’ici, et à être porteurs d’un Canada plus fort et plus vert.
Grâce à notre réseau de livraison inégalé, nous avons la responsabilité de servir plus de 17 millions d’adresses d’un océan à l’autre. Avec près de 5 900 bureaux de poste, nous exploitons le plus vaste réseau de vente au détail au pays. Nos gens – quelque 68 000 employées et employés – servent fièrement les collectivités où ils vivent et travaillent, et nous relient à la population.
Les Canadiennes et les Canadiens sont au cœur de tout ce que nous faisons, et nous mettons tout en œuvre pour répondre à leurs besoins et à leurs attentes qui évoluent rapidement. Notre raison d’être, Porteurs d’un Canada plus fort, repose sur notre volonté d’offrir un service sur lequel tout le monde peut compter, de faire preuve de leadership en matière d’environnement et de responsabilité sociale, et de créer un milieu de travail sécuritaire et accueillant.