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E-Commerce Marketing Manager

Spin Master11 days ago
Hybrid
Toronto, ON
Senior Level
full_time

Top Benefits

Growth and Career Opportunities
Flexible Work Hours
Innovation, Collaboration and Fun

About the role

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

Job Description:

What will you work on?

This position will work under the leadership of the Sr. eCommerce Marketing Manager, and in collaboration with Sales, Marketing, Media and Analytics teams to implement, manage, and analyze our brands ecommerce performance.

The essence of this role is to optimize the visibility of our brands and items on our retailer’s website. The combination of organic and paid tactics working together to drive sales, product ranking and profitability. Your focus is to manage paid search and display advertising tactics within each retailer’s dotcom ecosystem to drive discoverability, share of voice, engagement, and ROI, which will help growth Spin Master brands online. If you thrive in a fast-paced environment and are relentless at testing and learning towards performance across online merchandising and paid media then this is the role for you!

How will you create impact?

  • Advanced knowledge of the Amazon.com, Walmart.com and Target.com ecosystem and flywheel.
  • Work with the commercial team to build the ecommerce growth objectives to stimulate sales and deliver on the sell-through plan.
  • Utilizing Amazon Ads, Target Roundel and Walmart Connect you will manage comprehensive retailer advertising campaigns to increase sales, grow market share and build repeat orders for the US market.
  • Create strategies and manage multi-brand campaigns with large sku lists to understand performance and monitor against key metrics such clicks, CTR, orders, conversion rate, iROAS/ROAS, new to brand and sell-through.
  • Collaborate internally with US Marketing and Media to created seamless path to purchase consumer experiences through Social, Influencer, YouTube and affiliate marketing.
  • Partner external Amazon Ads, Target Roundel and Walmart Connect teams to drive paid media and get access to new ad products, Alpha’s and Beta’s to ensure Spin Master is at the forefront of innovative retail media.

What are your skills and experience?

  • Prior experience in eCommerce and digital marketing at a mass retailer, DTC or Brand preferably with a toy, retail or consumer products company.
  • Experience with using Digital Shelf/ Commerce /eCommerce tools and platforms.
  • Advanced knowledge and experience of retail media successfully managing paid search and display campaigns with a focus on Amazon Ads. Walmart Connect and Target Roundel experience is a plus.
  • Strong technical and analytical skills, an understanding of Amazon Advertising, Amazon digital shelf, Amazon Vendor Central. Knowledge of Power BI or similar analytics tool would be an asset.
  • Experience with an eCommerce Mar Tech platform (ex. Pacvue, Commerce IQ, Stackline, Skai, Helium 10, Profitero) or similar would be an asset.

#LI-Hybrid #LI-HM1

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

  • Growth and Career Opportunities
  • Flexible Work Hours
  • Innovation, Collaboration and Fun
  • Comprehensive Benefits
  • Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at TAinquiries@spinmaster.com or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.

About Spin Master

Manufacturing
1001-5000

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Hatchimals®, Bakugan®, Kinetic Sand®, Air Hogs®, Melissa & Doug®, Rubik’s® Cube and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol, and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With 29 offices spanning nearly 20 countries, Spin Master employs close to 3,000 team members globally. For more information visit spinmaster.com or follow-on Instagram, Facebook and Twitter @spinmaster.