Identifying Information

Job Title: Marketing Team Lead
Program Area: Fund Development and Communications
Reports to: Marketing & Communications Manager
Job Level: Team Lead
Salary : $48,035 - $61,145

Organization Summary

At CMHA Edmonton, we believe that mental health is a universal right, not a privilege. Our mission is to ensure all people experience good mental health and well-being. We do this by increasing awareness and understanding of mental health, mental illness, recovery, and suicide prevention through education, engagement, and direct service. We support the resilience and recovery of people in distress—including those affected by mental illness or suicide—through 24/7 crisis intervention, affordable housing, peer support, suicide grief support, and accessible wellness resources.

We are building something extraordinary in the heart of Edmonton—a community hub for mental health that connects people, ideas, and stories. We’re looking for someone who shares our vision and wants to help bring it to life.

Job Summary

As a member of the Fund Development and Communications team, the Marketing Team Lead is responsible for developing, implementing, and managing strategic marketing initiatives that raise awareness, deepen engagement, and drive action across all CMHA Edmonton programs and campaigns. This hands-on position is ideal for a creative, detail-oriented, and self-driven professional with strong project management skills and a passion for storytelling that inspires change.

Reporting to the Marketing & Communications Manager, the Marketing Team Lead will manage our web and social platforms, produce compelling digital and print content, support internal communications, and contribute to fundraising and donor engagement efforts. The successful candidate will bring both vision and execution—someone who thrives in a mission-driven environment and can confidently balance creative innovation with technical proficiency.

Job Duties and Responsibilities

Digital Marketing & Content Creation

• Maintain and update CMHA Edmonton’s WordPress website, ensuring all content is accurate, accessible, and optimized.

• Support the Together4CMH.ca website (Squarespace) by collaborating with internal partners to maintain a strong digital presence.

• Lead CMHA Edmonton’s social media strategy and content creation across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube using Hootsuite.

• Create, edit, and publish engaging multimedia content, including video, photography, graphics, and animations for digital campaigns and storytelling.

• Design and distribute email marketing campaigns, monthly newsletters, fundraising appeals, and event promotions using Blackbaud (or Mailchimp as applicable).

Print & Traditional Marketing

• Assist with the layout and distribution of CMHA Edmonton’s Annual Report (digital and print).

• In collaboration with program teams, design and produce printed collateral such as brochures, flyers, posters, handouts, and signage.

• Ensure consistent application of CMHA Edmonton’s visual identity across all internal and external marketing materials.

• Support event marketing through the creation of branded programs, signage, ads, and promotional tools.

Internal Communications

• Coordinate content for CMHA Edmonton’s internal communication platform (SharePoint Community Hub), supporting a culture of transparency, connection, and staff recognition.

• Partner with the Staff Engagement Committee to develop and distribute messaging that supports organizational alignment and engagement.

Strategy & Analytics

• Collaborate with the Marketing & Communications Manager to develop marketing strategies aligned with organizational goals.

• Monitor, analyze, and report on key performance metrics across web, email, and social channels; provide regular reports with insights and recommendations.

• Maintain marketing content calendars and campaign planning tools, ensuring strategic alignment with development and program priorities.

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field—or equivalent combination of education and experience.

• 3+ years of experience in marketing and communications, preferably in a nonprofit, public sector, or social impact environment.

• Proficiency in WordPress, Squarespace, Adobe Creative Suite, Canva, Microsoft 365, Hootsuite, and email marketing tools.

• Preference will be given to candidates who are also content creators—individuals who regularly produce and share original digital content such as videos, blogs, social media posts, podcasts, or graphics, demonstrating creativity, audience engagement, and a strong personal or professional brand.

• Experience with video production, editing, and motion graphics tools is required.

• Strong project management and organizational skills; ability to balance multiple priorities and meet deadlines in a fast-paced environment.

• Exceptional storytelling, writing, and design skills with a collaborative spirit and a deep appreciation for community-based work.

• Passion for mental health, inclusion, and the power of communications to make a difference.

Working Conditions

• Full-time, in-office with local travel required for event and content capture (video/photo).

• Occasional evening or weekend work for major campaigns or events.

Why Join CMHA Edmonton?

You’ll be joining a vibrant, mission-driven team that is reshaping how mental health is understood and supported in our community. Here, your creativity and dedication will have real impact. There is room to grow—both personally and professionally—as we expand our presence, evolve our brand, and build a hub of hope and healing right in the heart of Edmonton.