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Performance Marketing Manager

Nxtrnd21 days ago
Montreal, Quebec
Senior Level
full_time

About the role

Performance Marketing Manager

📍 In-office – Old Port, Montreal

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About NXTRND

Founded in 2018, NXTRND (short for “Next Trend”) is an innovative football accessories and equipment brand based in Montreal. We're athlete-obsessed—designing gear players actually want, based on their real needs and feedback. Our mission is to serve athletes better and redefine how football looks and feels on and off the field.

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The Role

We are looking for a data-driven and results-oriented Performance Marketing Manager to own and execute our digital advertising and email marketing strategy. This role will manage all paid media channels (Meta, Google Ads, Amazon PPC) and oversee full-funnel email campaigns, with a focus on growth, retention, and ROI. You’ll work closely with our Creative and eCommerce teams to bring high-impact campaigns to life and scale NXTRND's online presence.

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What You'll Be Doing

Paid Media (Meta, Google, Amazon)

• Develop, implement, and manage performance-driven campaigns across Meta, Google, and Amazon PPC.

• Optimize acquisition campaigns to improve conversion rates and ROAS.

• Analyze campaign data and provide actionable insights to improve performance.

• A/B test creatives, messaging, audiences, and landing pages.

• Collaborate with the Creative team to develop high-converting visuals and copy.

Email Marketing

• Own our full email ecosystem — campaign planning, automation flows, segmentation, and performance reporting.

• Build and deploy weekly email campaigns that drive engagement, retention, and repeat purchases.

• Create behavior-based automation flows (abandon cart, browse abandonment, post-purchase, win-back, etc.).

• Test and optimize subject lines, send times, and content to improve open and click-through rates.

• Monitor deliverability, list health, and segmentation to maximize LTV and minimize churn.

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General

• Report on performance weekly and monthly, focusing on key KPIs like CTR, CPC, ROAS, LTV, and retention rate.

• Stay on top of digital trends and best practices in e-commerce marketing.

• Work cross-functionally with the Brand, Design, and eCommerce teams to ensure campaign alignment.

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What We're Looking For

• 3+ years of experience running digital advertising and email/SMS campaigns in e-commerce.

• A proven ability to drive strong ROAS through paid media campaigns.

• Deep knowledge of Meta Ads (Facebook/Instagram), Google Ads, and Amazon Advertising.

• Comfortable working with key metrics like CTR, CPA, ROAS, LTV, and AOV to evaluate and optimize performance.

• Skilled in email/SMS marketing, especially segmentation, flows, automation, and customer retention.

• Strong copywriting abilities and a good eye for design and ad creatives.

• Analytical, data-driven, and thrives in a fast-paced, results-oriented environment.

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Job Details

Location: Old Port of Montreal (in-office)

Hours: 9 AM – 5 PM, Monday to Friday

Type: Full-time

Experience: 3+ years (Digital Marketing, Email, Paid Media)

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Apply Now

Apply with your resume and a short note on why this role speaks to you.

Check us out on TikTok and Instagram @nxtrnd

About Nxtrnd

Sporting Goods Manufacturing
11-50

Founded in 2018, NXTRND®, also known as "Next Trend", is a football equipment and accessory brand based in Montreal, Canada.

Our mission is to revolutionize team sports by creating equipment that seamlessly blends cutting-edge innovation with bold style. We're driven by our athletes' voices and stay ahead of the curve, transforming their challenges into breakthrough solutions that push the boundaries of performance and expression in sport.