Who you are

• 5 -7 years of content marketing experience, including 2+ years leading a team, ideally in SaaS or B2B environments
• Proven track record of managing and creating high-performing content that delivers results across MAL, MQL, Pipeline Creation, Closed Won and Expansion metrics
• Deep understanding of SEO, buyer intent, and value-based content creation
• Exceptional writing, editing, and communication skills with a strong eye for clarity and tone
• Strategic thinker who thrives in a hands-on role and is comfortable switching between planning and execution
• Strong project management and collaboration skills, with experience leading cross-functional initiatives
• Ability to work independently while staying aligned with broader marketing and company objectives

What the job involves

• As we scale our impact and brand presence, we’re looking for a Senior Manager, Content Marketing to help us tell that story—smarter, faster, and bolder
• This role is perfect for a strategic content leader who’s as comfortable writing a benchmark report as they are exploring how AI can streamline content workflows and unlock new creative possibilities. You’ll own Procurify’s content strategy across the funnel—driving pipeline, fueling our brand narrative, and rethinking what best-in-class content marketing looks like in the AI era
• We’re seeking a strategic and hands-on Senior Manager, Content Marketing to lead the evolution of our content engine—balancing performance marketing goals with breakthrough storytelling and AI-accelerated production workflows
• This is a pivotal role for someone who understands the classic pillars of content marketing—yet thrives in the emerging world of AI-assisted creativity, faster content cycles, and new media experimentation. You’ll lead our content strategy across the funnel while reimagining how we create, deliver, and scale content to drive measurable pipeline and brand authority
• You’ll be part of a team that deeply values strategic thinking, top-level execution, big ideas and customer understanding. This role is ideal for someone who’s energized by ownership, creativity, and measurable impact
• Strategy & Ownership – Develop and execute a comprehensive content marketing strategy focused on acquisition, conversion, and retention—while continuously evaluating how new tools, formats, and workflows can accelerate results
• Content Library Oversight – Own and manage our content library across channels and formats—ensuring it's easy to use, always relevant, and optimized for both humans and search engines
• Content Audits & Optimization – Perform regular content audits and gap analyses to prioritize new content development
• Data-Driven Insights – Use analytics to measure effectiveness and refine content strategy for traffic, engagement, and lead quality. Host retrospectives and embed learnings into future cycles
• Long-Form Execution – Plan, write, and publish high-quality long-form content (eBooks, guides, case studies) designed to educate and convert our ideal customer profile
• Webinar Program Support – Manage content production and coordination for webinars. Partner with design, product, and demand gen to create integrated, high-impact content experiences
• PR & Analyst Assets – Draft analyst briefings, commentary, and press releases that help Procurify stay top-of-mind across media and influencer circles
• New Channel Experimentation – Test new formats and distribution channels—from Reddit threads and interactive tools to podcast snippets, TikTok explainers, and AI-generated video content
• Anchor Asset Management – Produce yearly updates for Procurify’s Annual Procurement Benchmark and Buyer’s Guide
• Website & CRO Copy – Write compelling web copy and partner with demand gen to run A/B tests and CRO experiments that improve conversion at key decision points
• Sales Enablement Collateral – Create and maintain high-impact sales content: decks, one-pagers, battle cards, competitor comparisons, event assets, and more
• Launch Support Materials – Collaborate with product marketing to turn messaging briefs into versatile launch content—from web pages to email nurtures to LinkedIn thought leadership

Benefits

• Remote-first: As a remote-first organization, our team can work anywhere within Canada
• Flexible work hours: We don’t have set hours. You have the flexibility to work on the schedule that works for you and your team
• Unlimited RTO: We know there’s more to life than just work, which is why we offer unlimited Responsible Time Off for all of our team members. We encourage our team to take breaks and unplug
• Health benefits: We prioritize our team’s health and wellbeing. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account
• Stock options: Everyone has a chance to own a part of Procurify with our competitive stock program
• Financial wellbeing: We provide Wealthsimple programs and access to financial advisors to support our team’s diverse life goals
• Training and development: Personal and technical growth are things that we value, so we provide access to Pluralsight, Masterclass, and progressive career matrices
• Tech setup: We make sure our team is equipped with the right tools and tech to set them up for success from Day One
• Community initiatives: We have a strong commitment to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns
• DEI initiatives: We run a diversity, equity, and inclusion roundtable monthly where we host guest speakers and tackle the topics that matter
• Referral program: It’s all about who you know. Our grand prize for our Referral Bonus Program is a bucket list vacation for two!