Manager, Market Trade Programs
Top Benefits
About the role
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? COMPANY: Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home
The Market Program Manager is responsible for shaping and executing trade marketing strategies to boost our brand presence, market share and drive customer loyalty. This role involves developing and implementing innovative marketing campaigns, analyzing market trends and consumer insights, and ensuring alignment with business goals. You will collaborate with regional leads, brand managers, creative teams, and external partners to deliver impactful programs and track their success, making adjustments based on performance data. A deep understanding of the beverage alcohol market and strong project management skills are essential for success in this dynamic role.
Responsibilities:
- Design and execute marketing campaigns to boost brand visibility and market share.
- Conduct research to identify trends, opportunities, and competitive dynamics and build a strategic plan to action on.
- Work with brand managers to ensure consistent and impactful brand messaging.
- Collaborate with distributors, retailers, and partners to implement programs effectively.
- Monitor and analyze program performance, making data-driven adjustments as needed.
- Partner with creative teams to develop engaging content and promotional materials.
- Develop and manage budgets for marketing programs, ensuring cost-effective execution.
- Plan and oversee promotional events and trade shows to drive brand engagement.
- Ensure all marketing initiatives comply with industry regulations and company policies.
- Gather and incorporate feedback from stakeholders and consumers to refine marketing strategies.
Job Qualifications:
- Post secondary education
- Strong understanding of market dynamics, consumer behavior, and industry trends.
- Proven ability to develop and execute successful marketing programs and campaigns through insights and market understanding.
- Excellent analytical skills with experience in market research and data analysis.
- Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.
- Proficiency in marketing software and tools, including CRM systems and analytics platforms.
- Creative thinking and problem-solving abilities, with a focus on results and innovation.
- Knowledge of industry regulations and compliance requirements is a plus.
WHY LABATT: As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.
BENEFITS :
- Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
- Additional flex credits for healthcare or wellness spending accounts
- Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
- Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
- Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
- An annual allotment of Beer and Beyond-Beer products for employees!
EQUAL OPPORTUNITY EMPLOYER At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.
REQUIRE ADDITIONAL ASSISTANCE? Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.
Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at recruitment@labatt.com
CONTACT US Follow us: Instagram @ labattbreweries
LinkedIn @ Labatt Breweries of Canada
#CorpEngComm
About Labatt Breweries of Canada
Labatt Breweries of Canada is one of Canada’s most established businesses and its leading beverage company, with over 3,600 employees; an unmatched portfolio of more than 70 quality beer, ready-to-drink and non-alcoholic products; six key breweries; and four craft breweries from coast-to-coast. Our employees are the driving force behind our business – brewing the world’s most loved beverages, building iconic brands and creating meaningful experiences for Canadians. With over 176 years of brewing excellence, we are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward and make a meaningful impact in our communities through a collective purpose of creating A Future with More Cheers.
At Labatt, it’s not about what you studied, or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Labatt may be for you.
Want to learn more? Visit us at www.labatt.com
La Brasserie Labatt du Canada est l’une des entreprises les mieux établies du Canada et sa principale compagnie de production de boissons, avec plus de 3 600 employé·e·s, un portefeuille inégalé de plus de 70 bières de qualité, de produits prêts à boire et de produits non alcoolisés, six brasseries majeures et quatre brasseries artisanales d’un océan à l’autre. Notre personnel constitue la force motrice de notre entreprise, brassant les boissons les plus appréciées au monde, bâtissant des marques emblématiques et créant des expériences enrichissantes pour les Canadiens et les Canadiennes. Forts de 176 ans d’excellence brassicole, nous cherchons toujours à proposer de nouvelles façons de vivre les moments de la vie, à rêver grand pour faire progresser notre secteur et à avoir un impact significatif sur nos communautés grâce à notre objectif collectif de créer Un avenir plus prometteur.
Visitez-nous à l'adresse www.labatt.com.
Manager, Market Trade Programs
Top Benefits
About the role
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? COMPANY: Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home
The Market Program Manager is responsible for shaping and executing trade marketing strategies to boost our brand presence, market share and drive customer loyalty. This role involves developing and implementing innovative marketing campaigns, analyzing market trends and consumer insights, and ensuring alignment with business goals. You will collaborate with regional leads, brand managers, creative teams, and external partners to deliver impactful programs and track their success, making adjustments based on performance data. A deep understanding of the beverage alcohol market and strong project management skills are essential for success in this dynamic role.
Responsibilities:
- Design and execute marketing campaigns to boost brand visibility and market share.
- Conduct research to identify trends, opportunities, and competitive dynamics and build a strategic plan to action on.
- Work with brand managers to ensure consistent and impactful brand messaging.
- Collaborate with distributors, retailers, and partners to implement programs effectively.
- Monitor and analyze program performance, making data-driven adjustments as needed.
- Partner with creative teams to develop engaging content and promotional materials.
- Develop and manage budgets for marketing programs, ensuring cost-effective execution.
- Plan and oversee promotional events and trade shows to drive brand engagement.
- Ensure all marketing initiatives comply with industry regulations and company policies.
- Gather and incorporate feedback from stakeholders and consumers to refine marketing strategies.
Job Qualifications:
- Post secondary education
- Strong understanding of market dynamics, consumer behavior, and industry trends.
- Proven ability to develop and execute successful marketing programs and campaigns through insights and market understanding.
- Excellent analytical skills with experience in market research and data analysis.
- Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.
- Proficiency in marketing software and tools, including CRM systems and analytics platforms.
- Creative thinking and problem-solving abilities, with a focus on results and innovation.
- Knowledge of industry regulations and compliance requirements is a plus.
WHY LABATT: As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.
BENEFITS :
- Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
- Additional flex credits for healthcare or wellness spending accounts
- Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
- Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
- Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
- An annual allotment of Beer and Beyond-Beer products for employees!
EQUAL OPPORTUNITY EMPLOYER At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.
REQUIRE ADDITIONAL ASSISTANCE? Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.
Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at recruitment@labatt.com
CONTACT US Follow us: Instagram @ labattbreweries
LinkedIn @ Labatt Breweries of Canada
#CorpEngComm
About Labatt Breweries of Canada
Labatt Breweries of Canada is one of Canada’s most established businesses and its leading beverage company, with over 3,600 employees; an unmatched portfolio of more than 70 quality beer, ready-to-drink and non-alcoholic products; six key breweries; and four craft breweries from coast-to-coast. Our employees are the driving force behind our business – brewing the world’s most loved beverages, building iconic brands and creating meaningful experiences for Canadians. With over 176 years of brewing excellence, we are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward and make a meaningful impact in our communities through a collective purpose of creating A Future with More Cheers.
At Labatt, it’s not about what you studied, or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Labatt may be for you.
Want to learn more? Visit us at www.labatt.com
La Brasserie Labatt du Canada est l’une des entreprises les mieux établies du Canada et sa principale compagnie de production de boissons, avec plus de 3 600 employé·e·s, un portefeuille inégalé de plus de 70 bières de qualité, de produits prêts à boire et de produits non alcoolisés, six brasseries majeures et quatre brasseries artisanales d’un océan à l’autre. Notre personnel constitue la force motrice de notre entreprise, brassant les boissons les plus appréciées au monde, bâtissant des marques emblématiques et créant des expériences enrichissantes pour les Canadiens et les Canadiennes. Forts de 176 ans d’excellence brassicole, nous cherchons toujours à proposer de nouvelles façons de vivre les moments de la vie, à rêver grand pour faire progresser notre secteur et à avoir un impact significatif sur nos communautés grâce à notre objectif collectif de créer Un avenir plus prometteur.
Visitez-nous à l'adresse www.labatt.com.