Top Benefits
About the role
Who you are
- The ideal candidate has a deep understanding of marketing measurement methodologies (e.g. , Multi-Touch Attribution, Media Mix Modeling, incrementality testing), customer engagement funnels, and performance marketing levers
- 8+ years of experience in a marketing or growth analytics focused role
- Expertise in marketing measurement frameworks, especially MTA, MMM, and incrementality testing
- Strong grasp of digital and offline marketing levers, user acquisition funnels, engagement metrics, and lifetime value modeling
- Strong working knowledge of SQL and/or experience with Python
- Practical and theoretical knowledge of A/B testing for both owned and paid channels
- Deep knowledge of paid marketing tracking and implementation technologies such as Google Tag Manager, UTM frameworks, pixels, and conversion APIs across platforms like Meta, Google Ads, and TikTok
- Strong interpersonal skills and ability to work cross-functionally and influence both technical and non-technical audiences
- Ability to think creatively and critically and thrive in a fast-paced, dynamic, and often ambiguous work environment
- Humility and team player - you go out of your way to help teammates
What the job involves
- We’re looking for a strategic and passionate Marketing Analytics Manager to lead our measurement strategy, performance monitoring, customer insights, and all other aspects of marketing analytics at Affirm
- In this role, you'll be instrumental in driving marketing effectiveness, informing channel strategy, and enabling data-driven decision-making
- You will own our end-to-end marketing analytics ecosystem—from goal setting to reporting and optimization
- You will partner closely with merchant and product marketing, growth product, and other cross functional teams to unlock growth and efficiency across all touch points
- Lead the holistic marketing measurement strategy, including goal setting, defining KPIs, and managing reporting frameworks across all marketing channels
- Own performance monitoring across both paid and owned channels, ensuring accuracy, consistency, and actionability of metrics and insights
- Develop and maintain scalable marketing analytics solutions, dashboards, and data models that support strategic decision-making across teams
- Drive channel-level and customer segment-level insights that inform targeting, creative optimization, and budget allocation strategies
- Apply advanced measurement methodologies such as Multi-Touch Attribution (MTA), Media Mix Modeling (MMM), and geo-based lift studies to evaluate and improve marketing effectiveness
- Spearhead weekly cross-functional performance reviews, investigating major shifts and providing strategic recommendations
- Operate with a General Manager mindset—identify and size growth opportunities, diagnose performance gaps, and influence roadmap priorities
- Translate complex analytical insights into clear narratives and business recommendations for senior leadership
- Design and execute experiments to test marketing tactics and channel effectiveness, measuring incrementality and ROI
- Collaborate with cross-functional partners across Marketing, Product, Finance, and Engineering to align strategies and execute initiatives
- Mentor and guide junior analysts to deliver impactful insights and elevate the overall quality of analytics
Benefits
- Compensation: We have a simple, flexible, and transparent remote-first compensation structure so you can make the best decisions for yourself and your family
- Spending Wallets: Access tech, food, lifestyle, and family planning wallets for your expenses
- Supportive Communities: Get involved with our employee resource groups and community groups
- Remote-first Workforce: If your role is remote, you can set up shop anywhere in your home country
- Generous Time Off: Take the time you need when life happens
- Health Benefits: Get a plan that fits your needs
- Mental Healthcare: Take care of your mind with great mental health programs
- Parental Leave: Birth and non-birth parents get 18 weeks’ paid leave. Plus, a 4-week return-to-work transition program, at full base pay
- Away Days: We offer 20 company-wide paid days off—which help our teams collectively pause to recharge
- Learning & Development: Engage in exciting learning programs to level up your growth
About Affirm
At Affirm, we’re using today’s technology to bring significant disruptive innovation to the financial industry. We focus on improving the lives of consumers by delivering simple, honest and transparent financial products.
We have roles across a variety of teams, including engineering, product, finance, operations, revenue, marketing, people and more.
A note to applicants: Fake job and recruiting scams are on the rise. Affirm will never ask you to pay any upfront fees or send you any checks to purchase equipment during any part of the recruiting process. Affirm only uses legitimate company email address domains (either “@affirm.com” or "@us.greenhouse-mail.io”) to communicate with candidates via email.
We have roles across a variety of teams, including engineering, product, finance, operations, revenue, marketing, people and more.
Affirm is also proud to be a remote-first company! Attracting great people starts by finding talent in different places. That's why we built remote work into the DNA of how we do business—but if an office space is more your style, we have offices in Chicago, New York City, Pittsburgh, San Francisco, and Toronto.
Not to mention we have comprehensive and award-winning benefits that were made for you.
Interested in learning more? Check out our careers page and apply today!
Visit affirm.com/careers for more information.
A note to applicants: Fake job and recruiting scams are on the rise. Affirm will never ask you to pay any upfront fees or send you any checks to purchase equipment during any part of the recruiting process. Affirm only uses legitimate company email address domains (either “@affirm.com” or "@us.greenhouse-mail.io”) to communicate with candidates via email.
Top Benefits
About the role
Who you are
- The ideal candidate has a deep understanding of marketing measurement methodologies (e.g. , Multi-Touch Attribution, Media Mix Modeling, incrementality testing), customer engagement funnels, and performance marketing levers
- 8+ years of experience in a marketing or growth analytics focused role
- Expertise in marketing measurement frameworks, especially MTA, MMM, and incrementality testing
- Strong grasp of digital and offline marketing levers, user acquisition funnels, engagement metrics, and lifetime value modeling
- Strong working knowledge of SQL and/or experience with Python
- Practical and theoretical knowledge of A/B testing for both owned and paid channels
- Deep knowledge of paid marketing tracking and implementation technologies such as Google Tag Manager, UTM frameworks, pixels, and conversion APIs across platforms like Meta, Google Ads, and TikTok
- Strong interpersonal skills and ability to work cross-functionally and influence both technical and non-technical audiences
- Ability to think creatively and critically and thrive in a fast-paced, dynamic, and often ambiguous work environment
- Humility and team player - you go out of your way to help teammates
What the job involves
- We’re looking for a strategic and passionate Marketing Analytics Manager to lead our measurement strategy, performance monitoring, customer insights, and all other aspects of marketing analytics at Affirm
- In this role, you'll be instrumental in driving marketing effectiveness, informing channel strategy, and enabling data-driven decision-making
- You will own our end-to-end marketing analytics ecosystem—from goal setting to reporting and optimization
- You will partner closely with merchant and product marketing, growth product, and other cross functional teams to unlock growth and efficiency across all touch points
- Lead the holistic marketing measurement strategy, including goal setting, defining KPIs, and managing reporting frameworks across all marketing channels
- Own performance monitoring across both paid and owned channels, ensuring accuracy, consistency, and actionability of metrics and insights
- Develop and maintain scalable marketing analytics solutions, dashboards, and data models that support strategic decision-making across teams
- Drive channel-level and customer segment-level insights that inform targeting, creative optimization, and budget allocation strategies
- Apply advanced measurement methodologies such as Multi-Touch Attribution (MTA), Media Mix Modeling (MMM), and geo-based lift studies to evaluate and improve marketing effectiveness
- Spearhead weekly cross-functional performance reviews, investigating major shifts and providing strategic recommendations
- Operate with a General Manager mindset—identify and size growth opportunities, diagnose performance gaps, and influence roadmap priorities
- Translate complex analytical insights into clear narratives and business recommendations for senior leadership
- Design and execute experiments to test marketing tactics and channel effectiveness, measuring incrementality and ROI
- Collaborate with cross-functional partners across Marketing, Product, Finance, and Engineering to align strategies and execute initiatives
- Mentor and guide junior analysts to deliver impactful insights and elevate the overall quality of analytics
Benefits
- Compensation: We have a simple, flexible, and transparent remote-first compensation structure so you can make the best decisions for yourself and your family
- Spending Wallets: Access tech, food, lifestyle, and family planning wallets for your expenses
- Supportive Communities: Get involved with our employee resource groups and community groups
- Remote-first Workforce: If your role is remote, you can set up shop anywhere in your home country
- Generous Time Off: Take the time you need when life happens
- Health Benefits: Get a plan that fits your needs
- Mental Healthcare: Take care of your mind with great mental health programs
- Parental Leave: Birth and non-birth parents get 18 weeks’ paid leave. Plus, a 4-week return-to-work transition program, at full base pay
- Away Days: We offer 20 company-wide paid days off—which help our teams collectively pause to recharge
- Learning & Development: Engage in exciting learning programs to level up your growth
About Affirm
At Affirm, we’re using today’s technology to bring significant disruptive innovation to the financial industry. We focus on improving the lives of consumers by delivering simple, honest and transparent financial products.
We have roles across a variety of teams, including engineering, product, finance, operations, revenue, marketing, people and more.
A note to applicants: Fake job and recruiting scams are on the rise. Affirm will never ask you to pay any upfront fees or send you any checks to purchase equipment during any part of the recruiting process. Affirm only uses legitimate company email address domains (either “@affirm.com” or "@us.greenhouse-mail.io”) to communicate with candidates via email.
We have roles across a variety of teams, including engineering, product, finance, operations, revenue, marketing, people and more.
Affirm is also proud to be a remote-first company! Attracting great people starts by finding talent in different places. That's why we built remote work into the DNA of how we do business—but if an office space is more your style, we have offices in Chicago, New York City, Pittsburgh, San Francisco, and Toronto.
Not to mention we have comprehensive and award-winning benefits that were made for you.
Interested in learning more? Check out our careers page and apply today!
Visit affirm.com/careers for more information.
A note to applicants: Fake job and recruiting scams are on the rise. Affirm will never ask you to pay any upfront fees or send you any checks to purchase equipment during any part of the recruiting process. Affirm only uses legitimate company email address domains (either “@affirm.com” or "@us.greenhouse-mail.io”) to communicate with candidates via email.