The Opportunity:

The Marketing specialist supports key growth initiatives by offering marketing and communications services to multiple internal and external clients and stakeholders in Canada

He or she contributes to developing and deploys the marketing plans, objectives, budgets, timelines and key messages that are aligned with WSP’s strategic objectives, brand and business targets. He or she also delivers marketing tactics to support targeted audiences and business industries in Canada, in alignment with WSP’s Global brand. Through his work, the marketing specialist actively contributes to the achievement of the marketing team's objectives, namely: to increase brand awareness and familiarity, to support business development and contribute to talent acquisition activities.

Why choose WSP?

• We value and are committed to upholding a culture of inclusion and belonging
• Our Flexible Work Policy – we recognize the importance of balance in our lives and encourage you to prioritize the balance in yours. We will support you on and off the job so you can be fully present in both your work and home lives.
• A Canadian success story - we're proud to wear the red and white of this beautiful country and show the world what Canada has to offer.
• Enhance the world around you - from the environment to the highways, to the buildings and the terrain, WSP is the fabric of Canada.
• Outstanding career opportunities - we're growing and pushing ourselves every day to be greater than yesterday - we're open to your ideas and trying new things.
• A phenomenal collaborative culture and a workforce filled with genuinely good people who are doing humbly important work. Come find out for yourself what it's like to be a part of our journey.

We offer attractive pay, flexible work options, a great corporate culture, comprehensive and employee-focused benefits including virtual healthcare and a wellness platform as well as great savings programs, and a clear vision for the future.

WeAreWSP

What you can expect to do here:

• Ensure strong partnerships with key sector stakeholders.
• Contribute to the creation of clear briefs, targets, differentiators and messages to support WSP’s strategic objectives
• Deliver marketing initiatives, such as thought leadership content, events, sponsorships advertising and social media posts.
• Ensure that all initiatives are carried out with attention to detail, while adhering to established processes, deadlines and budgets.
• Create report on initiatives performance (ROI) data and progress on a regular basis. Support the various internal colleagues and executives with ad hoc requests.

What you’ll bring to WSP:

• A Degree in Marketing or Business Administration with intermediate (5+) experience in B2B or services marketing contributing to marketing plans and executing thoughtful and innovative strategies that generate interest and demand.

• Excellent (bilingual) communication skills in French and English– verbal and written.

• Good knowledge of Microsoft Office.

• AI knowledge.

• Prior experience working in a global engineering consulting, professional services or otherwise similar business environment is an asset.

• Ability to work autonomously and lead projects with minimal supervision/direction on a global organization - you're a self-starter with initiative and drive that will make things happen even when there is ambiguity, while keeping a sharp eye on detail and accuracy.

• Strong organizational skills functioning within a performance based, customer- centric environment with the ability to manage and prioritize competing business priorities.

• Experience in collaborating with global teams, senior leaders and supporting internal clients, under pressure and in an agency-like manner.

• Creative and innovative thinker – you are responsive to the marketing industry changes and are constantly adapting to the evolving channels, tactics and opportunities.

• Strong competencies and interest in developing knowledge of current marketplace trends and activities.

WSP is one of the world's leading professional services firms. Our purpose is to future proof our cities and environments.

We have over 65,000 team members across the globe. In Canada, our 12,000+ people are involved in everything from environmental remediation to urban planning, from engineering iconic buildings to designing sustainable transportation networks, from finding new ways to extract essential resources to developing renewable power sources for the future.

At WSP :

• We value our people and our reputation
• We are locally dedicated with international scale
• We are future focused and challenge the status quo
• We foster collaboration in everything we do
• We have an empowering culture and hold ourselves accountable

Please Note:

Health and Safety is a core paramount value of WSP. Given the importance of keeping one another safe it is expected that you comply with our Health, Safety & Environment (HSE) policy at all times as well as client HSE policies when working at client locations.

Offers of employment for safety-sensitive positions involving fieldwork are contingent upon candidates being able to perform key physical tasks of the job as described in the job posting and interview. This may include the ability to work in a variety of environmental conditions, such as remote or isolated areas, working alone, and in inclement weather (within safe and reasonable limits).

WSP welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

WSP is committed to the principles of employment equity. Only the candidates selected will be contacted.

WSP does not accept unsolicited resumes from agencies. For more information please READ THE FULL POLICY.