Jobs.ca
Jobs.ca
Language
Full Scoop Marketing logo

Digital Ads Expert - Freelance Position

Greater Toronto Area
Senior Level

About the role

Are you a master of clicks and conversions, turning ad spend into sweet success? We’re searching for a dynamic Freelance Digital Ads Expert to help us optimize campaigns and deliver top-notch results for our clients. We're bringing on cool clients and looking for really cool people to support our team.

Responsibilities:

  • Develop, implement, and manage high-performing paid advertising campaigns across various platforms, including Google Ads, social media (Facebook, Instagram, LinkedIn, TikTok, Pinterest, Reddit), and other relevant channels.
  • Conduct thorough keyword research, audience targeting, and competitive analysis to maximize campaign effectiveness.
  • Experience writing compelling ad copy and creating engaging ad creatives is preferred.
  • Monitor campaign performance daily, analyze data, and provide detailed reports with actionable insights and recommendations.
  • Optimize campaigns continuously through A/B testing, bid management and audience refinement.
  • Manage ad budgets efficiently, ensuring maximum ROI for clients.
  • Stay up to date with the latest trends, algorithm changes, and best practices in digital advertising.
  • Collaborate with internal team to align ad strategies with overall marketing objectives.

Requirements:

  • 3-5 years of hands-on experience managing and optimizing digital advertising campaigns within an agency or marketing department.
  • Proven expertise with Google Ads (Search, Display, Video, Pmax), META Ads Manager, and other ad platforms.
  • Strong analytical skills and proficiency in using data to drive campaign decisions.
  • Familiarity with Google Analytics and other tracking tools for performance measurement.
  • Ability to work independently, prioritize tasks, and manage multiple client campaigns simultaneously.
  • Demonstrated ability to achieve measurable results and meet performance KPIs.
  • Based in the GTA or willing to travel for occasional in-person client meetings and team collaborations.

We’re looking for candidates with 10-15hrs of availability per week. Exact hours per week will vary.

If you're a talented freelancer looking for a cool team (and even cooler clients) to work with, we encourage you to apply! Please apply via LinkedIn. Include a link to your portfolio, cover letter outlining your experience & your resume.

About Full Scoop Marketing

1-10

We’re a team of marketers with over 20 years of experience in the franchise industry, both on the client and agency side.

We build loyal customers with our creative marketing. And if there’s one thing we’re good at, it’s going above and beyond.

We love what we do and we kick ass doing it.

We are your go-to team to make it happen. We support our clients with marketing strategy, local store and community based (grassroots) marketing, branding, content marketing, digital (social, web development, SEO/SEM )and general marketing project management.