Top Benefits
About the role
Why BoomerangFX?
BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the private healthcare industry. We serve specialized industry segments spanning Aesthetic Medicine, Cosmetic Surgery, Optometry, Ophthalmology, Women’s Health and Holistic Wellness.
Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution. This unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.
BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK, and Latin America with industry-leading technology that is helping to modernize private healthcare practices.
Role Overview
Our Paid Media Specialists are a pivotal role in BoomerangFX's digital marketing services team. Working directly with an owned portfolio of clients, this role owns communicating results based on the planning, execution, and optimization of paid media deliverables. In this role you will build and grow your experience in creating high performing digital marketing campaigns for our global client base (focused on Canada, USA, UK, and Australia).
Key Responsibilities
Digital Advertising Expertise:
- Manage Google Ads effectively, utilizing automated bidding, ML/AI tools, and advanced tracking and reporting techniques.
- Execute successful campaigns on Google Ads, Facebook Ads, and Remarketing, focusing on lead generation and achieving measurable improvements such as reducing CPL and increasing conversion rates.
A/B Testing and Optimization:
- Implement and analyze A/B testing strategies to optimize campaign performance and maximize ROI.
Specialized Industry Knowledge:
- Apply expertise in B2C healthcare marketing through Facebook ads, with a potential for programmatic ad placements and brand campaigns.
Organizational Management:
- Maintain rigorous organization to meet promotional deadlines, manage approvals, and handle pending tasks efficiently.
- Demonstrate a solid understanding of the cosmetic industry landscape.
Creative Asset Development:
- Create and optimize digital assets including text ads, responsive display ads, and video ads using templates to enhance campaign effectiveness.
Client Growth and Performance:
- Drive quality B2C traffic, increase consumer interest, and grow revenue for clients through effective digital marketing strategies.
- Manage multiple client portfolios across various platforms while maintaining budget thresholds.
Regulatory Compliance:
- Ensure compliance with online medical policies, copyright laws, and privacy regulations.
Qualifications
- Minimum 5-7 years of hands-on experience managing Google Ads, with proficiency in automated bidding, ML/AI utilization, and performance tracking.
- Proven success in Google Ads, Facebook Ads, and Remarketing, specifically in lead generation campaigns with documented improvements in CPL and conversion rates.
- Strong background in A/B testing methodologies and optimization techniques.
- Preferably experience in B2C healthcare marketing through Facebook ads, and familiarity with programmatic ad placements.
- Excellent organizational skills with the ability to manage deadlines and approvals effectively.
- Knowledge and appreciation of the cosmetic industry.
- Ability to create and optimize digital assets (text ads, responsive display ads, video ads) using templates.
- Track record of driving quality B2C traffic, increasing consumer interest, and growing client revenue.
- Experience managing multiple client portfolios across platforms while adhering to budget constraints.
- Basic understanding of online medical policies, copyright laws, and privacy regulations.
What We Offer:
- 15 days’ vacation per year to rest, recharge and enjoy
- Extended health care
- Onsite fitness facilities and personal training classes
- Team socials
- Dental care
- Bonus pays
- Company events (social hours, team events)
- Dental care
- Extended health care
- On-site gym
- Paid time off
- Vision care
Working Conditions:
- 100% Onsite in Mississauga, ON
About BoomerangFX
BoomerangFX is a global, AI-powered SaaS platform that delivers a fully integrated digital ecosystem for specialty healthcare practices. As the first company of its kind to combine clinic management, lead generation, digital marketing automation, and e-learning into a seamless SaaS solution, BoomerangFX empowers over 10,000 private clinic owners across five continents—including North America, Europe, Australia, Latin America, and EMEA. The platform is purpose-built for providers in dermatology, cosmetic surgery, dentistry, optometry, medspa, wellness, women’s health, weight loss, and hair restoration.
Its enterprise-grade solution suite includes electronic medical records (EMR), AI-powered workflow automation, telehealth, integrated payments, e-scripting, CRM-driven marketing, and proprietary e-learning tools—all unified within a single cloud-based system.
BoomerangFX has been recognized as one of the fastest-growing technology companies in North America, ranking #23 on Deloitte’s 2024 Technology Fast 500 and #6 in Canada. The company has also been named Gartner’s “Disruptor of the Year” and is certified as a Great Place to Work—underscoring its culture of innovation, excellence, and high performance.
BoomerangFX operates globally through operations in Canada, USA, Australia, and United Kingdom, with newly expanded markets in the Philippines and Puerto Rico—advancing its mission to digitally transform private-pay healthcare across both emerging and established markets.
Top Benefits
About the role
Why BoomerangFX?
BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the private healthcare industry. We serve specialized industry segments spanning Aesthetic Medicine, Cosmetic Surgery, Optometry, Ophthalmology, Women’s Health and Holistic Wellness.
Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution. This unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.
BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK, and Latin America with industry-leading technology that is helping to modernize private healthcare practices.
Role Overview
Our Paid Media Specialists are a pivotal role in BoomerangFX's digital marketing services team. Working directly with an owned portfolio of clients, this role owns communicating results based on the planning, execution, and optimization of paid media deliverables. In this role you will build and grow your experience in creating high performing digital marketing campaigns for our global client base (focused on Canada, USA, UK, and Australia).
Key Responsibilities
Digital Advertising Expertise:
- Manage Google Ads effectively, utilizing automated bidding, ML/AI tools, and advanced tracking and reporting techniques.
- Execute successful campaigns on Google Ads, Facebook Ads, and Remarketing, focusing on lead generation and achieving measurable improvements such as reducing CPL and increasing conversion rates.
A/B Testing and Optimization:
- Implement and analyze A/B testing strategies to optimize campaign performance and maximize ROI.
Specialized Industry Knowledge:
- Apply expertise in B2C healthcare marketing through Facebook ads, with a potential for programmatic ad placements and brand campaigns.
Organizational Management:
- Maintain rigorous organization to meet promotional deadlines, manage approvals, and handle pending tasks efficiently.
- Demonstrate a solid understanding of the cosmetic industry landscape.
Creative Asset Development:
- Create and optimize digital assets including text ads, responsive display ads, and video ads using templates to enhance campaign effectiveness.
Client Growth and Performance:
- Drive quality B2C traffic, increase consumer interest, and grow revenue for clients through effective digital marketing strategies.
- Manage multiple client portfolios across various platforms while maintaining budget thresholds.
Regulatory Compliance:
- Ensure compliance with online medical policies, copyright laws, and privacy regulations.
Qualifications
- Minimum 5-7 years of hands-on experience managing Google Ads, with proficiency in automated bidding, ML/AI utilization, and performance tracking.
- Proven success in Google Ads, Facebook Ads, and Remarketing, specifically in lead generation campaigns with documented improvements in CPL and conversion rates.
- Strong background in A/B testing methodologies and optimization techniques.
- Preferably experience in B2C healthcare marketing through Facebook ads, and familiarity with programmatic ad placements.
- Excellent organizational skills with the ability to manage deadlines and approvals effectively.
- Knowledge and appreciation of the cosmetic industry.
- Ability to create and optimize digital assets (text ads, responsive display ads, video ads) using templates.
- Track record of driving quality B2C traffic, increasing consumer interest, and growing client revenue.
- Experience managing multiple client portfolios across platforms while adhering to budget constraints.
- Basic understanding of online medical policies, copyright laws, and privacy regulations.
What We Offer:
- 15 days’ vacation per year to rest, recharge and enjoy
- Extended health care
- Onsite fitness facilities and personal training classes
- Team socials
- Dental care
- Bonus pays
- Company events (social hours, team events)
- Dental care
- Extended health care
- On-site gym
- Paid time off
- Vision care
Working Conditions:
- 100% Onsite in Mississauga, ON
About BoomerangFX
BoomerangFX is a global, AI-powered SaaS platform that delivers a fully integrated digital ecosystem for specialty healthcare practices. As the first company of its kind to combine clinic management, lead generation, digital marketing automation, and e-learning into a seamless SaaS solution, BoomerangFX empowers over 10,000 private clinic owners across five continents—including North America, Europe, Australia, Latin America, and EMEA. The platform is purpose-built for providers in dermatology, cosmetic surgery, dentistry, optometry, medspa, wellness, women’s health, weight loss, and hair restoration.
Its enterprise-grade solution suite includes electronic medical records (EMR), AI-powered workflow automation, telehealth, integrated payments, e-scripting, CRM-driven marketing, and proprietary e-learning tools—all unified within a single cloud-based system.
BoomerangFX has been recognized as one of the fastest-growing technology companies in North America, ranking #23 on Deloitte’s 2024 Technology Fast 500 and #6 in Canada. The company has also been named Gartner’s “Disruptor of the Year” and is certified as a Great Place to Work—underscoring its culture of innovation, excellence, and high performance.
BoomerangFX operates globally through operations in Canada, USA, Australia, and United Kingdom, with newly expanded markets in the Philippines and Puerto Rico—advancing its mission to digitally transform private-pay healthcare across both emerging and established markets.